[STYLE] DICKIES LAUNCHES FW24 CAMPAIGN, CELEBRATING CRAFTSMANSHIP AND TRADITION WITH EMBER

The next chapter of MADE IN DICKIES celebrates Berlin-based Ember, a wood-fire culinary pioneer that embodies the spirit of Dickies workwear.

Dickies has today launched its FW24 collection campaign with Ember, Berlin’s food hotspot pioneering wood-fire cooking, to celebrate the attributes that shape both cooking and craftsmanship. Ember, known for its bold, open-flame approach to seasonal cooking, embodies the same spirit of hard work, resilience, and community that drives Dickies’ iconic workwear.

Ember focuses on wood-fire cooking, fresh, hyper-seasonal ingredients, bold combinations served on giant communal tables, and surprising appearances in stunning locations. A truly unique approach even in the vibrant culinary scene of the German capital, it’s a hard-earned success story rooted in heritage.

“Cooking with fire is as old as time – it’s hard work, raw and immediate, leaving no room for error, and it is incredibly hard to master,” comments founder and head chef Tobias “Tobi” Beck.  “Our tools, our workwear, everything needs to be tough and durable in order to create spaces where people can come together and connect.”

For the Ember team, there’s no room for shortcuts. The process is labour-intensive, from preparing the wood to slow-cooking the dishes. Every detail matters, and that’s where Dickies’ rugged workwear comes into play. Featuring hard wearing fabrics, reinforced construction, and relaxed fits, Dickies’ FW24 collection is built to withstand the demands of any creator, whether in the kitchen, on the job site, or anywhere hard work happens.

This follows the brand’s recent visit to plant-lovin’ Baka d’ Busk in Copenhagen, yet another collective that embodies the spirit of MADE IN DICKIES – hard work, craftsmanship, and authenticity.

As worn in the campaign video, this season, the FW24 collection features versatile designs and seasonal colours on already loved and new silhouettes, designed to meet the needs of people from all walks of life, ensuring comfort, durability, and timeless style.

Dickies’ Eisenhower Jackets, Short Sleeve Work Shirts and 874 work pants – true workwear icons, inject heritage into the range.

The collection is available to shop now here.