CÎROC Ultra-Premium Vodka transforms The Standard, London into the ultimate destination for fashion & luxury lovers at London Fashion Week, teaming up with KNWLS, Fashion East & Law Roach.
From 14th – 17th September, Résidence CÎROC will be brought to life to reflect the French vodka’s love of bold style by collaborating with inspiring people, places and collectives. The inaugural Résidence launches at beloved London hotspot The Standard, London, taking over its buzziest spaces, including Junior Suites, private Townhouse 8, Sweeties cocktail bar and Decimo 10th floor restaurant.
Each room will include a selection of collectibles designed in collaboration with KNWLS; playing cards, compact mirrors, eye masks, fans, cushions, notepads, coasters, wash bags, pens, martini glasses, and a limited-edition CÎROC x KNWLS bottle. Each item showcases an exclusive bold print and logo from the fashion brand, available only in-room. Rooms will be available via special drops, with more information on The Standard, London website or @cirocvodka Instagram.
DAY ONE: FASHION EAST @ RÉSIDENCE CÎROC
Fashion East, the designer incubator created by Lulu Kennedy MBE, is about as iconic as it gets – with its long-term commitment to nurturing emerging talent which has included Kim Jones OBE, Simone Rocha, Martine Rose, JW Anderson & Matty Bovan, to name a few. The collective will host a CÎROC Résidence Townhouse 8 takeover to honour the class of 2024 – a night which will celebrate the past as well as looking to the future, as alumni designers co-host alongside the Fashion East team.
Speaking on the partnership, Lulu Kennedy MBE commented “We’re thrilled to partner with CÎROC to celebrate the Fashion East community this season, and to be alongside our very own alumni KNWLS! CÎROC values the importance of genuine collaborations, something we’ve always championed, and we’re looking forward to raising a glass to our latest incredible group of designers joining the Fashion East family.”
DAY TWO: KNWLS @ RÉSIDENCE CÎROC
Known as a brand that is subversive yet high-octane glamour and distinctly London, the second day of the Résidence takes shape as a celebration of design duo KNWLS. CÎROC will support the label’s 7th year of showing at London Fashion Week, both across the label’s runway show and an after-dark celebration at Sweeties welcoming a constellation of KNWLS muses. The brand – a member of the Fashion East alumni – was selected for its bold expression and fierce, unapologetic approach to fashion.
One selected resident and their guest, enjoying a complimentary stay, will gain access to the KNWLS SS25 runway show on the same day.
DAY THREE: LAW ROACH @ RÉSIDENCE CÎROC
The finale of the Résidence will see CÎROC raise a glass to toast image architect Law Roach – the embodiment of ‘luxury remixed’ – as the brand takes part in the celebration of Roach’s debut book, titled ‘How to Build a Fashion Icon’. Known as the styling mastermind behind looks that have broken the internet time and time again, from Zendaya at the Met Gala to Anya Taylor Joy at the Golden Globes, from Lewis Hamilton’s iconic streetwear to Céline Dion’s style renaissance, Roach forms the perfect closing celebration at the Résidence installation.
Over the three days, each room at the Résidence will feature a signed copy of ‘How to Build a Fashion Icon’ two weeks before its official release date. On his designated day, Roach will host a private book reading and Q&A, open to both residents and non-residents through a competition on CÎROC’S Instagram page. All reading attendees will also receive a signed copy of the book.
Speaking on the celebration of his new book at Résidence CÎROC, Law Roach commented, “My first book ‘How to Build a Fashion Icon’ is all about the key ingredient of style for me; confidence. Celebrating at Résidence CÎROC was a great fit as the brand and the installation is all about that – bold style is nothing without the confidence to carry it.”
Full details on the Résidence CÎROC experiences, open to adults over 18 and based in the United Kingdom are available on www.standardhotels.com/london/happenings/residence-ciroc or check out @cirocvodka on Instagram for updates on the complimentary stays. The bookable Résidence CÎROC experiences will be available to book via bookings page on The Standard, London website.
