Today, A Bathing Ape® and adidas Basketball unveils the latest iteration of the Dame franchise with the Dame 9, an extension of Damian Lillard’s continued success with his signature shoe line.
The Dame 9 is the lightest Dame release so far and designed to meet the demands of the athlete whose game is always on, with innovative features crafted to the specifications of Damian Lillard including:
- 14.5 oz: Lightweight to increase mobility
- Internal Lycra Bootie: Comfortable yet stable internal construction at ankle for support throughout cutting and jumping
- Lightstrike: Lightweight and zoned cushioning in the midsole to protect the foot and reduce weight
- Strategic Grip: Multi-directional pattern & density outsole customised for agility, grip and comfort through cuts and foot striking
- Total Torsion: Stiffness and support throughout the entire full- length foot to maximise force transfer
- Nubuck Toe Cap: Reinforced durability and protection on high abrasion area
The campaign videos showcase Damian Lillard’s continued dependability and uncovers Dame’s always-on mindset that delivers both on and off the court. It captures how Dame gives the same application he gives the court to every moment of his life.
“Whether you’re making headlines in clutch moments or just pulling up in style, we’ve got you,” says Damian Lillard. “This shoe is built for endurance, embodying the relentless grind and dedication it takes to rise to the top. It’s for the grinders, the dreamers, and everyone ready to elevate their game. It’s always Dame Time.”
Following on from their highly coveted collaborative take on the Dame 4, Dame 9 will once again partner with BAPE®, taking on the Japanese label’s signature aesthetics and bringing them to the innovative basketball sneaker in two of BAPER’s iconic colourways: One in green with gold accents features a gum outsole, a black midsole and a green ABC CAMO on upper with ABC LINE CAMO on collar, while the one in red with gold accents has a red outsole, a black midsole and a red SOLID CAMO on upper with ABC LINE CAMO on collar. A third friends and family iteration boasts an USA inspired colourway with a tonal SOLID CAMO upper with ABC LINE CAMO on collar and gold accent. Each pair comes replete with custom co-branded and tonal BAPE® CAMO sock liners and alternate laces, and arrives in a special co-branded box.
The full collection is then rounded out by a selection of apparel pieces including a reversible mesh black SOLID CAMO jersey with the adidas Dame’s logo on one side and BAPE®’s iconic college graphic on the other, matching mesh black SOLID CAMO shorts, co-branded socks, and a special edition Damian Lillard BABY MILO® t-shirt.
The limited edition adidas and BAPE® for Damian Lillard collection will be available in- store at BAPE STORE® London on Conduit St., Mayfair or online at uk.BAPE.COM on 31st August, 2024.