New Balance has today revealed the brand new LOSC Lille away kit ahead of the 2024/25 season...

The away kit includes a vibrant new design, whilst paying homage to the industrial heritage of Northern France. Combining the club’s iconic colours, a crisp white shirt is embellished with a blue and red, jacquard-style pattern, inspired by the region’s textile industry.

2024 marks LOSC Lille’s 80th anniversary, with a special anniversary logo found emblazoned on the back of the jersey neck, representing the merger between Olympique Lillois and Sporting Club de Fives, LOSC Lille’s founding clubs.

New Balance has applied cutting-edge design technology across all 24/25 jerseys, rivalling best in class dry time, wicking and moisture management. Dimensional heat transfer provides elevation of trims across all branding, with side panels adding ventilation and breathability. Double turned and folded hems provide subtle detail and finishes, whilst the premium collar execution showcases the brand’s investment in innovation.

The creative for the launch drew upon inspiration from the region’s rich history of internationally renowned textile manufacturing.

General Manager of New Balance Football, Kenny McCallum said: “LOSC Lille’s 2024/25 Away kit represents the high-quality craftsmanship the region is known for. Designed with a clean, modern aesthetic, we hope it helps the players deliver further success in the new season.”

The New Balance LOSC Lille away kit will be available to order on 10th July at 8am BST from www.boutique-losc.fr, and available to purchase on from http://www.newbalance.com/ and at selected LOSC stores and retailers in France.

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