[STYLE] JEANIUS BAR ATELIER SET FOR OTTOMAN CAPSULE RELEASE
Jeanius Bar Atelier, a new fashion house founded by avant-garde designer Dagye, are set to launch their new Ottoman capsule collection. The slick, unisex designs will be available both in store at their Soho location and via their website from Sunday, July 7th.
Jeanius Bar Atelier was founded by Dagye in 2020. Of Ghanaian and German descent, the creator has been making waves in the fashion industry in London and beyond since 2016 with his ADWOA brand, styling tastemakers including UK Rap heavyweights Lancey Foux and Nemzzz, as well as elite footballers from Paul Pogba and Vinicius Junior to Eduardo Camavinga and Antonio Rudiger.He has ambitions for Jeanius to become one of the largest fashion brands in the UK and worldwide, combining sustainable practices with unique, specialised designs.
Their latest drop consists of three items, the Ottoman Track Trouser, Track Jacket, and Polo Jumper. These come in two colourways, Khaki and Charcoal, and feature unique fabric that offers both comfort and style. Each piece is also detailed with a custom cursive design of the Jeanius Bar Atelier logo, located on the leg of the Track Trouser and the back of the Track Jacket and Polo Jumper.
To mark the release of the collection, Jeanius have accompanied the release with an advert campaign that juxtaposes the youthful exuberance of the brand with two older models in a classic Porsche. This plays up to the vintage style of the Ottoman collection, while the use of a male and female model emphasises the unisex capability of the drop.
Still in its relative infancy in comparison to their competitors, Jeanius have managed to achieve exponential growth across four years and are demonstrating themselves to have their finger on the pulse of streetwear and fashion at large with this latest collection. With celebrity admirers from global Rap superstar Central Cee to England’s own Jude Bellingham, there is no doubting Jeanius’ ability to connect with an eclectic clientele, and this release promises to be no different.
