Pioneering UK store Kick Game teams up with Apple Music for playlist curation project…

Luxury sneaker retailer Kick Game has teamed up with Apple Music and Beats By Dre to launch their Apple Music curator profile. The KG curator profile launch comes as the first announcement of Kick Game’s ‘Summer Series’, encompassing all of KG’s summer activities TBA including high profile album signings, pop-ups, and more. The profile will host a series of playlists that cater to the needs of every Sneakerhead, with the brand commemorating the launch with a day event at their flagship Covent Garden store on July 20th.

Kick Game’s playlists promise to offer up the freshest sounds from a variety of different perspectives, including Kick Game investor and UK Rap royalty Fredo shining a light on his music tastes on his very own ‘Fredo’s Game’ playlist. There will also be an opportunity to tap into the sounds of Craig Mitch through his ‘On Rotation With Craig Mitch’ playlist, while his show ‘Shopping For Sneakers’ has also been represented with a playlist, giving fans the chance to listen to the artists who have appeared on Kick Game’s flagship series.

The sneaker reseller also looks to provide for their female audience through their ‘Sneakhxr Sound System’ playlist, paying homage to Kick Game’s all female led annual SNEAKHXR Fest event. The Sneakhxr Soundsystem playlist is a playlist curated by women to celebrate women in the scene and is kicking off with a takeover by Joce Wavey, with more takeovers expected from the likes of Latto and Nella Rose amongst others. Further playlists include ‘SUMMER SZN 23’, providing the ultimate soundtrack to the UK summer, as well as ‘Store Sounds – Covent Garden’, offering up the selections of the brand’s flagship London store.

The launch of these playlists coincides with a day event at the Covent Garden store, with music provided by the likes of Jeeniius, Anuja Unknown, and Joce Wavey. The party looks set to welcome a host of talent, while there will also be opportunities to win prizes from Kick Game and Beats By Dre on the claw machine or through giveaways. With a wide variety of playlists offered up by Kick Game, their curator profile is only set to get bigger, showing that this is only the beginning of an exciting collaboration with Apple Music.