[NEWS] INTRODUCING BEATS STUDIO PRO: THE CULTURAL ICON REENGINEERED

Culver City—[July 19, 2023]—Beats today announces Beats Studio Pro, designed in partnership with Samuel Ross & SR_A, the next generation of Beats’ iconic, bestselling over-ear headphone. With all-new and improved interior components, Studio Pro offers next-level audio fidelity, fully-adaptive Active Noise Cancellation and Transparency modes, Personalized Spatial Audio with dynamic head tracking1, UltraPlush leather cushions, up to 40 hours of battery life2, Lossless Audio via USB-C3 and enhanced call performance.

Beats Studio Pro is available to order starting today in four premium colors, Black, Deep Brown, Navy and Sandstone, for $349.99 (US) from apple.com. Starting tomorrow, Studio Pro will be on-shelf at Apple Store locations and authorized resellers in its beautiful new packaging that was designed with the environment in mind.

“Beats cemented its cultural legacy with the release of the original Studio headphone in 2008. With Beats Studio Pro, we’ve refined the design and completely reengineered the headphone to bring consumers our most impressive over-ear offering yet” said Oliver Schusser, Vice President of Beats and Apple Music. “Studio Pro keeps Beats’ promise of delivering music as the artist intended, continuing our storied heritage as a premium audio brand.”

“When Beats approached me to bring a new design language to the Studio Pro, my goal was to retain the integrity of the design while creating a more sophisticated look and feel that compliments all of the technological advancements,” said Samuel Ross, Beats Principal Design Consultant. “The result is the perfect blend of design culture, creative culture, and engineering coming together.”

Upgraded with seamless engineered leather, the brand new UltraPlush over-ear cushions provide all-day comfort and exceptional durability. And the premium metal sliders offer a wide range of adjustment to create a flexible fit.

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