[STYLE] PRADA X ADIDAS CHAMPION RE-NYLON COLLECTION
adidas and Prada return to introduce a new chapter of their ongoing collaborative partnership – blending Prada’s expert craftsmanship with adidas’ lineage of sportswear innovation. Today, both brands pursue shared commitments to crucial sustainability goals while celebrating two timeless icons: the adidas Originals Forum and Prada’s Re-Nylon fabric.
Demonstrating this partnership’s commitment to innovation, the adidas for Prada Re-Nylon collection reimagines luxury sportswear through a more sustainable lens. For the first time in the collaboration’s history, this collection includes ready-to-wear, accessories, and bags, as well as elevated takes on the adidas Forum High and Low silhouettes. Each piece has been made in Italy by Prada, composed of the brand’s signature, infinitely recyclable Re-Nylon fabric.
First launched in 2019, Prada Re-Nylon is a groundbreaking textile created through the recycling of plastic waste collected from oceans and textile fiber waste – it can be purified and recycled indefinitely, with no loss of quality. Prada Re-Nylon is a fundamental reflection of Prada’s environmentally conscious ideology and commitment to sustainable practices – woven into the very fiber of its signature fabric. This celebration of Prada Re-Nylon through the adidas for Prada collection underscores a landmark: the shift of the entire Prada production from virgin nylon to Re-Nylon, achieved by the end of 2021.
adidas and Prada are also set to celebrate the inherently innovative spirit of their latest collection with a unique digital activation, bringing brands and people together in a radically inclusive manner. Collaborative by nature, fans of the collection will be invited to participate in the metaverse with adidas and Prada through open-source co-creation.
The adidas for Prada Re-Nylon collection launches globally on January 13th, 2022 via Prada boutiques, prada.com and adidas.com/prada.
