Cult British unisex streetwear label Unknown are launching today their first collaboration with American art legend and one of the most iconic and recognised brands of recent decades – Ed Hardy. Ed Hardy brought tattoo artistry out of the dark and into the world of fashion in 2002 becoming one of the most desired brands of its time, Unknown x Ed Hardy comes on the eve of the Ed Hardy brand’s 20th anniversary combining signature Ed Hardy imagery with Unknown’s sell-out streetwear staples of the present day.
The Unknown x Ed Hardy range includes denim, jackets, tees, sweatsuits and accessories all featuring Ed Hardy prints and embroidery. Unknown are best-known for their rhinestone tracksuits, and this capsule sees these reworked through Ed Hardy’s aesthetic perfectly fusing the most instantly recognisable aspects of both brands and encapsulating the collaboration. Unknown enlist the support of US influencer, model and stylist Bloody Osiris who fronts the campaign.