This online museum celebrates 30 years of rap’s most iconic record label.
Some days – in between creating iconic images and in-depth interviews – we ponder whether there’ll ever be a label as iconic as Death Row. The prestige, the drama and the cigar smoke left a legacy that continues decades after the passing of its most notable signee.
Considering the answer to our often pondered question is a resounding “No” – it’s easy to see why Death Row records has created a virtual museum as they continue to celebrate their thirtieth year in the music industry. The museum was created by Flux88 Studios and TillaVision and contains
Home to super stars like Tupac, Dr Dre and Snoop Dogg, the label was made legendary by its head huncho, Suge Knight. The museum is the perfect way for fans to discover more about classic albums including 2Pac’s ‘All Eyez on Me’ by 2Pac, Snoop Dogg’s Doggystyle and Doggfather and Dr. Dre’s The Chronic, as well as many more.
eOne’s EVP & GM of Music, Sean Stevenson said in a statement, “Death Row is one of the most influential labels in hip hop. 30 years later, its musical legacy continues to make an impact in music and beyond.” He continued, “We are excited to celebrate this anniversary and highlight the label’s seminal albums and accomplishments throughout the year.”
“It’s been an honour and pleasure to work with Death Row Records, bringing its incredible history to the web in virtual reality for the first time,” said TillaVision. “We’re laying the groundwork for infinitely explorable space fans can enjoy their favourite Death Row Records music and memories. We’ve gamified the site by adding a scavenger hunt and incorporated NFT sales, exclusive merch, and even working phone lines that fans can call. We created the Death Row experience to honour the artists and entertain the fans. Enjoy this first look into the expanding Death Row virtual universe.”
Check out the museum here.