Fashion

[STYLE] PERCIVAL DROPS SS23 COLLECTION BLUE WILLOW CLUB

February 1, 2023

Percival have unveiled their new SS23 Collection: Blue Willow Club, launching on 2nd February. The British menswear brand have produced an array of understated, light fits for the warmer months, focussing on geometric patterns and floral detailing across the collection that promise to bring a fresh sophistication to any summer wardrobe. The Collection comes accompanied by a short film to celebrate its release, featuring appearances from Asim Chaudhry, Danny Lomas, and Jordan Ezra King. The 70’s inspired visual takes the viewer on a boozy journey around a bar, accompanied by a Disco soundtrack from Rayowa, also featured in the video.

Read More »

[STYLE] NEW ERA LAUNCHES LATEST NBA HEADWEAR AND APPAREL COLLECTION

January 31, 2023

Kicking off the spring season, New Era make a bold entrance with its seasonal NBA pack consisting of headwear and apparel. Featuring the Chicago Bulls, the LA Lakers and the Brooklyn Nets, New Era’s latest NBA instalment brings graphic prints and logos to the court side.  The latest headwear offering includes bucket hats, snapback 9FIFTY and curved brim 9FORTY caps. All three of the team logos are front and centre of their corresponding silhouettes – Lakers features on the 9FIFTY, the Nets on the bucket hat and the Bulls on the 9FORTY, with each oversized logo in its regular team

Read More »

[STYLE] BROKEN PLANET UNVEIL THEIR FIRST DROP FOR SPRING/SUMMER 23

January 27, 2023

Sustainable Streetwear Brand Broken Planet drop their first collection of the year with unrivalled statement hoodies in three colourways. The new drop perfectly encapsulates the ethos of Broken Planet and is demonstrative of why their brand has risen so rapidly. The capsule collection includes the newest rendition of their statement planet zip-up hoodie in a Soot Black colourway with white graphics and new custom zippers, as well as a woven beanie hat showcasing the same infamous planet graphic. Their signature puff print graphics return on Space Blue, Soot Black and Cobalt Blue colourways with the titles ‘Into The Abyss’ and

Read More »

[STYLE] LOVERS FC RE-UP ON CLASSIC DESIGNS JUST IN TIME FOR VALENTINE’S

January 25, 2023

Football and Fashion are now intrinsically linked like never before, and with Valentines coming up the perfect gift for the football lover or fashion lover in your life could be more obvious than you think.  Neal Heard – trainer and football shirt expert – set up Lovers FC to celebrate just that, the love which intrinsically runs through the now combined worlds of football and fashion. This Valentine’s day, you can show what someone means to you, treat yourself or send an anonymous gift of some of the popular designs from his collection so far.  “I set up LOVERS FC to allow

Read More »

[STYLE] PERCIVAL RELEASES NEW COLOURWAYS OF ICONIC SHERLOCK COAT FOR 2023

January 16, 2023

British menswear brand Percival have re-released their Sherlock coats for 2023 in some new colourways. Percival have made the coat for ten years and it has become synonymous with their brand. The coats are cut perfectly from Italian cloth and are made in London and Portugal. As the brand states: “whether you’re inner city, off-duty, or somewhere in-between, there is a Sherlock for you.” The Sherlock has been worn by England manager Gareth Southgate, while Percival has been seen sported by celebrities ranging from David Beckham and The Rock, to Marvel favourites Ryan Reynolds and Chris Evans. Percival have also

Read More »

[STYLE] TRAPSTAR END THE YEAR IN AN INSPIRING FRENZY WITH ‘GIVE BACK DAY’

December 27, 2022

After an immensely eventful year of releases and activations, TRAPSTAR, the prolific London label conquering the global streetwear scene close the 2022 chapter with a public, charitable hand-out causing a real-life frenzy in the brand’s home turf, Shepards Bush & Hammersmith.  TRAPSTAR’S Independent roots give founder Will, Mikey & Lee the 360° vision of what culture means, and how to build a subculture in fashion without forgetting the struggles of making it out. The brand’s extensive family of rappers, creative talents and community leaders allowed TRAPSTAR to unite, and give back in overwhelming numbers. Deploying over TRAPSTAR troops, the street

Read More »

[INTERVIEW] CHUNKZ ON DRAKE’S HOUSE + CREATING WITH BETA SQUAD

December 19, 2022

VIPER’s founder Lily Mercer spoke to YouTuber and presenter, Chunkz on the set of the JD King of the Game Christmas campaign. We’ve got interviews with the stars of the advert dropping on site every day until Christmas, stay tuned for chats with Tobi Brown, Knucks and more… What career do you think you would have ended up in, had you not followed the path you chose? I would have carried on studying maths in university – the boring stuff – and then probably be a statistician, working with some type of stats. Maybe working in a company telling them about

Read More »

[INTERVIEW] MS BANKS ON MAKING POP MUSIC + COLLABING WITH CENTRAL CEE

December 19, 2022

VIPER’s founder Lily Mercer spoke to South London rapper, Ms Banks on the set of the JD King of the Game Christmas campaign. We’ve got interviews with the stars of the advert dropping on site every day until Christmas, stay tuned for chats with Snoochie Shy, Bugzy Malone and more… You released your new project ‘Bank Statement’ this year, what’s the best feedback you received about the project? Everyone having a song they can relate to, some girls love ‘Favourite Girl’, some people love ‘Bare with Me’. They’re like, “‘Bare with Me’ made me cry,” loads of different reactions. It was

Read More »

[STYLE] HEAT PARTNERS WITH MUGLER FOR SPECIAL MYSTERY BOXES

December 16, 2022

Leading luxury mystery box purveyors HEAT launch a range of very special Holiday boxes featuring their newest partner, MUGLER. For the first time since HEAT launched its cult luxury mystery boxes, the platform teams up exclusively with a brand to offer womenswear-only limited-edition releases. With its renowned celebration and empowerment of the female figure, along with a veritable domination of party-wear in 2022, Mugler is a natural partner for this special Holiday season release. The release is supported by a series of images shot by renowned British photographer, Jack Bridgland. HEAT will release a range of three boxes each featuring a curated mystery

Read More »

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[STYLE] PERCIVAL DROPS SS23 COLLECTION BLUE WILLOW CLUB

February 1, 2023

Percival have unveiled their new SS23 Collection: Blue Willow Club, launching on 2nd February. The British menswear brand have produced an array of understated, light fits for the warmer months, focussing on geometric patterns and floral detailing across the collection that promise to bring a fresh sophistication to any summer wardrobe. The Collection comes accompanied by a short film to celebrate its release, featuring appearances from Asim Chaudhry, Danny Lomas, and Jordan Ezra King. The 70’s inspired visual takes the viewer on a boozy journey around a bar, accompanied by a Disco soundtrack from Rayowa, also featured in the video.

Read More »

[STYLE] NEW ERA LAUNCHES LATEST NBA HEADWEAR AND APPAREL COLLECTION

January 31, 2023

Kicking off the spring season, New Era make a bold entrance with its seasonal NBA pack consisting of headwear and apparel. Featuring the Chicago Bulls, the LA Lakers and the Brooklyn Nets, New Era’s latest NBA instalment brings graphic prints and logos to the court side.  The latest headwear offering includes bucket hats, snapback 9FIFTY and curved brim 9FORTY caps. All three of the team logos are front and centre of their corresponding silhouettes – Lakers features on the 9FIFTY, the Nets on the bucket hat and the Bulls on the 9FORTY, with each oversized logo in its regular team

Read More »

[STYLE] BROKEN PLANET UNVEIL THEIR FIRST DROP FOR SPRING/SUMMER 23

January 27, 2023

Sustainable Streetwear Brand Broken Planet drop their first collection of the year with unrivalled statement hoodies in three colourways. The new drop perfectly encapsulates the ethos of Broken Planet and is demonstrative of why their brand has risen so rapidly. The capsule collection includes the newest rendition of their statement planet zip-up hoodie in a Soot Black colourway with white graphics and new custom zippers, as well as a woven beanie hat showcasing the same infamous planet graphic. Their signature puff print graphics return on Space Blue, Soot Black and Cobalt Blue colourways with the titles ‘Into The Abyss’ and

Read More »

[STYLE] LOVERS FC RE-UP ON CLASSIC DESIGNS JUST IN TIME FOR VALENTINE’S

January 25, 2023

Football and Fashion are now intrinsically linked like never before, and with Valentines coming up the perfect gift for the football lover or fashion lover in your life could be more obvious than you think.  Neal Heard – trainer and football shirt expert – set up Lovers FC to celebrate just that, the love which intrinsically runs through the now combined worlds of football and fashion. This Valentine’s day, you can show what someone means to you, treat yourself or send an anonymous gift of some of the popular designs from his collection so far.  “I set up LOVERS FC to allow

Read More »

[STYLE] PERCIVAL RELEASES NEW COLOURWAYS OF ICONIC SHERLOCK COAT FOR 2023

January 16, 2023

British menswear brand Percival have re-released their Sherlock coats for 2023 in some new colourways. Percival have made the coat for ten years and it has become synonymous with their brand. The coats are cut perfectly from Italian cloth and are made in London and Portugal. As the brand states: “whether you’re inner city, off-duty, or somewhere in-between, there is a Sherlock for you.” The Sherlock has been worn by England manager Gareth Southgate, while Percival has been seen sported by celebrities ranging from David Beckham and The Rock, to Marvel favourites Ryan Reynolds and Chris Evans. Percival have also

Read More »

[STYLE] TRAPSTAR END THE YEAR IN AN INSPIRING FRENZY WITH ‘GIVE BACK DAY’

December 27, 2022

After an immensely eventful year of releases and activations, TRAPSTAR, the prolific London label conquering the global streetwear scene close the 2022 chapter with a public, charitable hand-out causing a real-life frenzy in the brand’s home turf, Shepards Bush & Hammersmith.  TRAPSTAR’S Independent roots give founder Will, Mikey & Lee the 360° vision of what culture means, and how to build a subculture in fashion without forgetting the struggles of making it out. The brand’s extensive family of rappers, creative talents and community leaders allowed TRAPSTAR to unite, and give back in overwhelming numbers. Deploying over TRAPSTAR troops, the street

Read More »

[INTERVIEW] CHUNKZ ON DRAKE’S HOUSE + CREATING WITH BETA SQUAD

December 19, 2022

VIPER’s founder Lily Mercer spoke to YouTuber and presenter, Chunkz on the set of the JD King of the Game Christmas campaign. We’ve got interviews with the stars of the advert dropping on site every day until Christmas, stay tuned for chats with Tobi Brown, Knucks and more… What career do you think you would have ended up in, had you not followed the path you chose? I would have carried on studying maths in university – the boring stuff – and then probably be a statistician, working with some type of stats. Maybe working in a company telling them about

Read More »

[INTERVIEW] MS BANKS ON MAKING POP MUSIC + COLLABING WITH CENTRAL CEE

December 19, 2022

VIPER’s founder Lily Mercer spoke to South London rapper, Ms Banks on the set of the JD King of the Game Christmas campaign. We’ve got interviews with the stars of the advert dropping on site every day until Christmas, stay tuned for chats with Snoochie Shy, Bugzy Malone and more… You released your new project ‘Bank Statement’ this year, what’s the best feedback you received about the project? Everyone having a song they can relate to, some girls love ‘Favourite Girl’, some people love ‘Bare with Me’. They’re like, “‘Bare with Me’ made me cry,” loads of different reactions. It was

Read More »

[STYLE] HEAT PARTNERS WITH MUGLER FOR SPECIAL MYSTERY BOXES

December 16, 2022

Leading luxury mystery box purveyors HEAT launch a range of very special Holiday boxes featuring their newest partner, MUGLER. For the first time since HEAT launched its cult luxury mystery boxes, the platform teams up exclusively with a brand to offer womenswear-only limited-edition releases. With its renowned celebration and empowerment of the female figure, along with a veritable domination of party-wear in 2022, Mugler is a natural partner for this special Holiday season release. The release is supported by a series of images shot by renowned British photographer, Jack Bridgland. HEAT will release a range of three boxes each featuring a curated mystery

Read More »