Percival have unveiled their new SS23 Collection: Blue Willow Club, launching on 2nd February. The British menswear brand have produced an array of understated, light fits for the warmer months, focussing on geometric patterns and floral detailing across the collection that promise to bring a fresh sophistication to any summer wardrobe.

The Collection comes accompanied by a short film to celebrate its release, featuring appearances from Asim Chaudhry, Danny Lomas, and Jordan Ezra King. The 70’s inspired visual takes the viewer on a boozy journey around a bar, accompanied by a Disco soundtrack from Rayowa, also featured in the video.

The Blue Willow Club offers a variety of looks and prints, most notably the blue and white willow trim on the tracksuits, as well as the detailing on the linen shorts and cuban shirts. The whole collection embraces a retro style, featuring bomber jackets and pinstripe shirts that feel transportative to a different era. 

Chris Gove, Percival Founder, comments:

“The Blue Willow Club was inspired by a plate collection passed down from my Grandfather. I’m really pleased with how everything has turned out and I’m looking forward to people finally being able to wear it”.

Check out some of the looks below.

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