Blog
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[FEATURE] COCA-COLA’S TIMELESS BOND WITH MUSIC: A DEEP DIVE INTO ITS IMMERSIVE STRATEGY FOR FUTURE GENERATIONS
The Coca-Cola Music Experience 2024 was a resounding success, blending world-class performances, immersive brand experiences, and innovative collaborations. By blending artists from different regions, genres, and ... -
[FEATURE] VIPER PRESENTS: LAHREL
British Jamaican artist, Lahrel, had her first break in music as the opening act for platinum-selling artist OMI on his worldwide tour, and has since been ... -
[INTERVIEW] ISLAM ELDESSOUKY
To celebrate the launch of Coca-Cola’s Christmas Advert, VIPER spoke with Islam ElDessouky, the Global Vice President of Strategy and Content at Coca-Cola. We discussed the ... -
[NEWS] THE COCA-COLA CHRISTMAS TRUCK TOUR IS BACK
Holidays Are Coming! The magic of the holiday season is set to sparkle even brighter as the eagerly anticipated annual Coca-Cola Christmas Truck Tour is back, ... -
[FEATURE] VIPER PRESENTS: CHIKE
Award-winning Nigerian pop/soul sensation Chike has already hit one billion plays online and achieved much critical acclaim, including winning ‘Best R&B Album’ at last year’s Headies Award. ... -
[LISTEN] LET ME PUT YOU ON [UK EDITION]
We’ve rounded up some of the coldest new UK bangers in our world right now… Pa Salieu – ‘Round & Round [Live Session]’ D-Block Europe ft ... -
[LISTEN] LET ME PUT YOU ON [CARIBBEAN EDITION]
VIPER brings you some of the newest fire from the West Indies… Chronic Law, Valiant, DJ MAC – ‘Uptown’ Masicka – ‘Whites’ Rvssian, Skillibeng, Nigy Boy ... -
[LISTEN] ESSENTIALS FOR YOUR PLAYLISTS
We’ve got some great R&B, Rap and Afrobeats tracks for you to add to your playlists… Davido x YG Marley – ‘Awuke’ Tiwa Savage – ‘Forgiveness’ ... -
[LISTEN] LET ME PUT YOU ON [US EDITION]
We’re rounding up some of the hottest US tracks in our world right now… Tyler, the Creator – ‘THOUGHT I WAS DEAD’ Lil Uzi Vert – ... -
[FEATURE] VIPER PRESENTS: CHERISE
Following the release of her EP ‘Butter’, Brit Soul artist CHERISE gives VIPER the lowdown. Get familiar… What five words define your sound? Quirky, Soulful, Butterly, Black, ...
