[STYLE] JD SPORTS LAUNCHES EXCLUSIVE STANLEY CUSTOMISATION SERVICE AT STRATFORD, JUST IN TIME FOR CHRISTMAS

JD Sports, the leading retailer for sports, fashion and lifestyle brands, invites shoppers to an exclusive customisation event, on behalf of Stanley 1913, the innovative food and drinkware brand, offering one-of-a-kind personalisation to one of the most sought-after products of the year.

Taking place on 14th and 15th December, JD will host a unique in-store experience at Westfield Stratford, where shoppers can customise their [RB1] own Stanley[RB2] *, with expert help from one of the JD Family, MattB Customs. 

Marking the first step since announcing the partnership in November, the Manchester-based customisation studio started as a schooltime hobby, since then designs have been worn by celebrities such as Ed Sheeran, Aitch and Meekz and the studio is now one of the largest customisation leaders in Europe.

MattB and his team will transform each Stanley into a one-of-a-kind accessory tailored to each consumer’s individual style using initials, emojis and star signs. 

JD invites shoppers to make this event an unmissable day out, whilst preparing for the holiday season. Get your photo next to a giant Stanley and share your bespoke design on socials. 

Customisation Station: Add your bespoke design to your Stanley! Choose from a range of engraving options, including initials, emojis, and star signs, all brought to life by the expert MattB Customs team.

·       Special Gifting Perks: Take your Stanley to the next level! Each customised Stanley item will be beautifully gift-wrapped and paired with limited-edition goodies, including exclusive stickers and a keyring—perfect for gifting or keeping as a special treat.

·       Get Involved: Make it a day to remember! Pose for a fun photo with the giant Stanley and share the excitement with friends and family. From personalising your Stanley to creating social-worthy memories, there’s something for everyone to enjoy!

This customisation event is a must-visit for anyone looking to elevate their holiday gifting. Whether it’s a heartfelt present for loved ones or a stylish treat for yourself, JD Sports has everything you need to make your holidays extra special this December.

*How to Get Involved

To make the most of this exclusive event, here’s what you need to know:

·       Customisation Perks: Personalisation is completely free—but only if you purchase your Stanley in-store at JD Stratford on 14th or 15th December 2024.

·       No BYO Stanley: Sorry, but you can’t bring your own Stanley from home or one bought elsewhere. This event is all about making a new purchase even more special with bespoke customisation.

·       Pricing: Standard retail prices apply to all Stanleys bought in-store on the day—there won’t be any additional discounts, but the personalisation and gift-wrapping extras more than make up for it!

·       What You Can Add: Choose from initials, emojis, or star signs, and let the talented team at MattB Customs make your Stanley truly yours.

If you’re looking for the perfect gift (or just a treat for yourself), this is your chance to create something unforgettable!

·       Where: JD Stratford, Units 79-80 The Stratford SC, E15 1XQ

·       When: 14th & 15th December, 2024

·       Why: [RB3] [RB4]  This event brings together the creativity of MattB Customs and the iconic style of Stanley, offering shoppers a chance to make their mark—literally—on one of the hottest holiday must-haves. It’s all about celebrating self-expression, thoughtful gifting, and making your Stanley as unique as you are. Whether it’s for yourself or someone special, this is how to elevate your holiday gifting game.

·       Make this holiday season one to remember and stay locked into JD’s socials @jdsports, @jdwomen[CD5] , @stanley_europe for all the latest information.