[STYLE] PERCIVAL AND UMBRO UK COLLABORATE FOR “THE ACADEMY OF FOOTBALLING EXCELLENCE” CAPSULE COLLECTION

British menswear brand Percival has teamed up with sportswear brand Umbro to create an
exclusive capsule collection to celebrate football through “The Academy Of Footballing
Excellence”. The new range will be available both online and at Percival’s flagship Soho
store from 3rd August, offering up a wide selection of ’90s-inspired fits that both celebrates
the football heritage of Umbro as well as the stylish precision of Percival.

Percival continues to make a commitment to subverting the classics of menswear staples,
and their collaboration with Umbro showcases their playful style in the world of sportswear.
Percival has interpolated this logo across the collection, using their name in Umbro’s
typography as well as depicting football action shots with minimalist graphics. Their collared
football shirts with geometric patterns and large ‘Perci’ prints point to a 90’s football
influence, playing up to a ‘bloke-core’ aesthetic.
The new range aims to offer something for everyone, ranging from training polos and
T-Shirts to a ‘Mediocre Footy Skills’ scarf for the fan on the sideline, or a versatile tracksuit
that suits the pitchside or the stands. There are also outerwear options offered, including the
sleek tonal tape coach jacket as well as a new take on Percival’s iconic Sherlock coat.
Chris Gove, Founder, and Creative Director of Percival, said of the collection:

“Whether it’s football, futsal, or rugby, come rain, hail or shine, relegation or promotion, you’ll
find the double diamond. We couldn’t celebrate the mediocre footy skills of our
five-a-side team, and there are no easy games at our level”