Pleased to bring you the news of New Balance launching a collaboration with Palace for the Made in UK 991…

Billed as “a collaboration 10,000 years in the making,” Palace liken their vivid and functional take on the MADE in UK 991 to the early humans’ quest for fire.

The concept has a double meaning, as the quest for fire not only suggest the urge to tame the forces of nature, but also provides a winking reference to the discerning sneaker fan’s never-ending hunt for superior designs.

The footwear will be available on newbalance.com on 19th May.

New Issue

Subscribe to the Viper Newsletter for the latest news, events and offers

Top Stories