I thought I’d seen every wildly desirable collab imaginable, and then I laid my eyes upon the PAT McGRATH LABS x Supreme link-up. WTF.

The first lipstick in the 26 year history of the iconic NYC streetwear brand, this marks an iconic moment. It’s also a significant statement for British beauty pioneer McGrath, whose company has already grossed over $1 Billion.

We stan McGrath and we stan Supreme so we hope this surprising drop is the start of an ongoing relationship. Their first drop is a MatteTrance lip colour available in one shade only – ‘SUPREME’ – an instantly iconic bright red designed exclusively for Supreme by McGrath.

It breaks my heart to know that I’ll never sample this lipstick, due to resellers making it more precious than gold. Preview the collab on Supreme’s website. And ladies, if you’re brave enough to attempt a purchase, godspeed.

More via Pat McGrath.