B BY BEN SHERMAN SS25 COLLECTION: Embrace the spirit of coastal living with B by Ben Sherman’s SS25 collection, “By the Coast.” Crafted for the younger, fashion-forward man who seeks the perfect fusion of Ben Sherman’s heritage and street-style trends, this collection invites you to sail into a world where sophistication effortlessly meets leisure.

Inspired by the vibrant ambience of Brighton yacht clubs and the enduring allure of yacht culture, B by Ben Sherman’s SS25 collection embodies the essence of carefree elegance and laid-back sophistication. The colour palette mirrors sun-soaked days and salty breezes,

featuring bright corals, misted yellows, and granite greens, each hue emanating youthful energy and modern style.

At the core of the collection lies a celebration of classic trends reimagined for today’s discerning taste. Bold map and boating prints mingle with candy resort stripes and French terry sets, creating a visual symphony of effortless elegance and contemporary flair. Yacht club graphics and typography infuse a touch of cool into classic stripes, while retro-inspired shorts offer a nod to 90s sportswear in candy-coloured chino fabrics.

Key styles in the SS25 collection redefine casual sophistication with a maritime twist. Knit polos exude smart textured elegance, showcasing crocheted details and summer pastels perfect for leisurely afternoons on deck. Oversized tees burst with youthful energy, adorned with vibrant colour combinations and yacht club graphics. Meanwhile, retro-inspired shorts add a touch of nostalgia with their playful charm and modern silhouettes.

For the younger, fashion-forward man, the SS25 collection is an invitation to embrace relaxed refinement and vibrant Brighton Beach living, embodying the timeless charm woven into every thread of Ben Sherman’s coastal-inspired styles.

The SS25 B by Ben Sherman Collection is available online at BenSherman.co.uk and BenSherman.com.