[NEWS] FLANNELS OPENS LANDMARK LEEDS FLAGSHIP – REDEFINING THE NEXT GENERATION OF LUXURY RETAIL
More than just a store – FLANNELS Leeds is set to become the destination for style, self-expression and discovery for the city’s avid luxury consumers. The scale of FLANNELS Leeds demonstrates the retailer’s continued commitment to innovation, setting a new standard for luxury retail and reimagining its future – something FLANNELS is known for with ventures such as the FLANNELS X experiential hub in London. The store will house the very best of FLANNELS offerings, serving customers across all aspects of what the ‘New Luxury’ lifestyle means to FLANNELS’ audience today.
David Epstein, Managing Director of Premium and Luxury at Frasers Group comments: “We’re proud of this one. FLANNELS Leeds represents one of our boldest and most disruptive flagships to date, redefining the experience for the savvy luxury consumer in this region. With over six floors of exceptional experiences and innovations, created with our best-in-class brand partners, this investment is a testament to the Group’s steadfast commitment to luxury. Consumers will find everything from Luxury Womenswear and Menswear to Personal Shopping, Home, Beauty, Active, as well as Gym and Café concepts. What we’ve built here is in a league of its own. We can’t wait for you to see it.”
Upon entering the store, shoppers will be greeted by a super-luxe accessories and beauty haven on the ground floor. The show-stopping Luxury Accessories Hall offers a curation of the most covetable pieces of the season from the likes of Gucci, Saint Laurent, Prada and Bottega Veneta.
The FLANNELS Beauty Hall boasts fragrance favourites from Guerlain La Matiére, Creed and Bvlgari to holy grails such as the DIOR Prestige range. At the heart of the space, the Beauty Bar will play host to a lineup of brand takeovers throughout the year – starting with Prada Beauty. The retailer’s groundbreaking Beauty Changing Room is being brought to Leeds, allowing shoppers to try a vast range of cult and haute beauty products in privacy; meanwhile customers can top up on beauty tips and trends from the experts in masterclasses and 1-2-1 appointments.
Beyond fashion and beauty, FLANNELS Home is the latest addition to the store’s multi-category offering – a treasure trove for interior aesthetes. The eclectic mix of home décor and accessories caters to a range of aesthetics – from Scandi minimalism to mid-century modern; an exclusive Fornasetti Atelier space, Assouline bookshop and sophisticated Home Fragrance space featuring the likes of Trudon, Voluspa and more sit alongside other FLANNELS Home favourites such as Roberto Cavalli, Tom Dixon, Pols Potten and Jonathan Adler.
FLANNELS Active – a category that has grown to be synonymous with luxury lifestyle – will take residence in the basement level of the store. An edit of the most in-demand performance brands bridging the gap between the worlds of luxury fashion and sport take centre stage; global heavyweights Nike, On and Lululemon and homegrown Represent247, the sports range from cult British streetwear brand Represent. Paired with the best Activewear in the game, FLANNELS Leeds has partnered with HiiCLUB, the health and fitness club designed to elevate the way you work out and hangout through group training and good times. Workouts range from strength-focused HiiTRAIN to low-impact HiiBALANCE and HiiRUNCLUB, all under one roof. On the ground floor, HiiGRIND will also offer ethically sourced coffee, nutritious shakes and seasonal menus for shoppers in need of re-fuelling. For the latest hype sneaker releases, Sneakerboy serves up a taste of the hottest streetwear picks; from ASICS collabs to iconic adidas and Salomon silhouettes.
Across the upper levels, womenswear and menswear edits reflect the diversity of FLANNELS’ fashion roster. Mega-luxury streetwear brands through to iconic premium and contemporary favourites take the spotlight; with standout names like Cole Buxton, Fear of God Essentials, Anine Bing, Represent, Jacquemus and Casablanca. Be it a high-octane party season edit in the run up to Christmas or Autumn/Winter 2024’s hottest picks from the brands everyone is talking about – the likes of Miu Miu, Gucci, FENDI, Bottega Veneta, Moncler, Christian Louboutin, Canada Goose, and Stone Island.
Having launched as luxury resale pop-ups across other FLANNELS flagships to huge success, the retailer welcomes Sellier to Leeds in a permanent way. The UK’s leading purveyor of authentic luxury resale with an archive of prestigious designer favourites.
The Leeds flagship extends the notion of a curated luxury experience to its in-store services with an expansive Personal Shopping suite and FLANNELS dedicated Personal Shoppers to answer any fashion needs and wants – from totally personalised edits for events to exclusive access to certain styles. This pairs nicely with the new in-store Tailoring concept, offering elevated tailored looks for every occasion from Tom Ford, Brioni, Hugo Boss and more. Not forgetting the future luxury shoppers, FLANNELS Junior rounds out the store’s offering, bringing the world of luxury fashion and accessories to the next generation with Gucci, Burberry, Givenchy and Canada Goose.
This visionary FLANNELS flagship store seeks to redefine luxury, bringing together coveted brands for all facets of the modern consumer’s life. From Ready-To-Wear and Luxury Accessories to Active and Home, FLANNELS is levelling up the high-end consumer experience in Leeds. Building on the strong community established by the existing FLANNELS Leeds location, 35 staff will be relocated, and another 150 jobs will be created in the new store.
Mirroring the in-store experience, the introduction of the all-new FLANNELS app will take omni-channel shopping to new heights with immersive content and enhanced personalisation, all in an instant. Coming soon.
