[NEWS] BEYONCÉ’S TAKEOVER OF FLANNELS X NOW LIVE

A NEVER-BEFORE-SEEN EXHIBITION AND RETAIL CONCEPT CELEBRATING A UNIQUE MOMENT IN ENTERTAINMENT HISTORY

In celebration of the RENAISSANCE WORLD TOUR – the acclaimed entertainment experience from global icon, Beyoncé – luxury retail destination FLANNELS X is transformed into The RENAISSANCE Flagship’, a full-throttle experience fêting this cultural moment. Timed with the Artist’s five-night historic residency in London’s Tottenham Hotspur stadium, this one-of-a-kind project immerses audiences deep into RENAISSANCE’s energy and storytelling through 5 June.

A bespoke installation – produced by Parkwood Entertainment – comprised of futuristic chromed monoliths, touches down as FLANNELS X becomes the luxury retail pastes for the RENAISSANCE WORLD TOUR Collection. Housing a 19-piece memorabilia edit, sold for the fist time outside of stadiums, the transformed ground floor features a collection of apparel and accessories (priced from £32 – £200). Available only at the Flagship ace two styles exclusive to FLANNELS X, including a “London Has a Problem” tee in honour of the RENAISSANCE WORLD TOUR stop, and a CUFF IT tee, an homage to the artist’s Grammy™ Award-winning single.

Other pieces in the collection include a silver, RENAISSANCE WORLD TOUR Jacket with 3M detailing, a matching THIQUE short and THIQUE zip-up hoodie with bionic-inspired print, a Green Screen Hoodie with matching trousers, as well as the iconic HEATED oversized fan. At the centre of this edit is the RENAISSANCE WORLD TOUR Act Book, an 80-page self-published work with exclusive imagery, that offers a glimpse into the visuals and inspiration for the tour.

The RENAISSANCE Flagship also features a never-before-seen exhibition of RENAISSANCE COUTURE by Beyoncé × Balmain. A selection of twelve looks from the historic collection co-designed by Beyonce and Olivier Rousteing and inspired by tracks from the act i: RENAISSANCE album. The exhibition, staged on the ground floor of the FLANNELS X store, is the fist time these extraordinary pieces have been seen publicly. The collaboration, unveiled in March by French Vogue, marks the first time a Black woman has overseen the couture offering from a historic
Parisian house.

Accompanying the exhibition is a three-piece, limited-edition product extension titled RENAISSANCE: Beyoncé with Balmain. The range draws inspiration from the couture pieces and includes an oversized tee, dropped-shoulder hoodie and giant tote emblazoned with the collection’s moniker. These pieces will debut as a world exclusive to FLANNELS X and will be available only for the duration of the Flagship.