[NEWS] CHIVAS AND LISA COLLAB ON LIMITED EDITION BOTTLE
Blended Scotch whisky Chivas, is celebrating its ongoing partnership with one of the world’s most influential K-Pop musicians, LISA, with an exclusive drop of its iconic Chivas 18, in collaboration with the global music sensation.
Just like LISA, Chivas 18 made its debut in 1997 making it the perfect bottle to showcase her creativity and allow her personality to shine through. Splashes of bold blue and hot pink feature across the design, completed with the addition of the star’s signature in a striking neon font. LISA’s contemporary influence on the design comes in the form of a detachable 18-karat gold plated logo charm which fans can keep, and the iconic Chivas Luckenbooth is also given a LISA makeover, sharing centre-stage with her trademark star logo across the bottle’s outer box.
LISA’s limited edition bottle, perfectly complements Chivas 18’s luxuriously rich and complex taste that masterfully blends malt and grain whiskies from distilleries all over Scotland. To celebrate the ongoing collaboration between Chivas and LISA, a specially tailored cocktail recipe, ‘Pink Spice’ has been developed by the brand in partnership with the musician. The recipe blends notes of tea, citrus and spice inspired by the LISA’s Asian heritage alongside Chivas 18’s elegantly layered blend.
LISA commented:“I had so much fun working with the team at Chivas on this limited edition bottle. The bottle is typical LISA – bright, bold, and unique – and I’m so excited for everyone to finally see it. It is amazing to now have my own bottle – and cocktail too!”
The limited edition bottle is the next move in Chivas’ partnership with LISA, who earlier this year was announced as the first female face of the brand in Asia. The partnership comes under the global ‘I Rise, We Rise’ platform which demonstrates Chivas’ continued commitment to celebrate and elevate the next generation of hustlers who are forging their own paths to success.
Chivas Global Marketing Director, Nick Blacknell said: “As we continue to elevate Chivas for a new generation, it is important that we collaborate with people who represent this new generation of whisky drinkers. Our partnership with LISA resonates with people across several passion points – whether that’s fashion or music – and brings a convention-breaking, contemporary cool to the world of Scotch whisky. It was a natural next step in our collaboration with LISA to add her flair to one of our most prestigious blends, bringing to life the bold attitude that both Chivas and LISA share. With this limited edition launch, we are offering fans a taste of the creativity and innovation behind the partnership, and we look forward to seeing how people react to it.”
Chivas 18 x LISA drops 1st November 2022 via select retailers – for more information please visit Chivas.com or follow us on Instagram @ChivasRegal.
