West Coast king, Snoop Dogg, has brought a taste of Cali soul over to the UK with the launch of his Cali by Snoop wine brand. Honouring those who, like himself, have overcome adversity and beaten the odds to become recognised leaders in modern culture, the brand debuts with the launch of Cali Red.
The bold new brand has already made a splash in the UK rap scene, inspiring a talented group of trailblazing artists to come together for a Cali-inspired #WaitForTheDrop’ rap cypher. Manchester-based Chunky, OneDa, Blind Mic, Skittles and more linked up for the music session whilst enjoying a bottle of Cali Red, with footage of their performance lighting up social media over the past week.
Inspired by the popularity of the cypher online, Cali by Snoop will be hosting an exclusive event in London with live performances from some of the hottest up-and-coming artists in the scene. Expect Cali Red wine to be flowing! A limited number of FREE tickets are available for consumers to come and get a taste of the Cali lifestyle and enjoy live cypher performances from Chunky, Sparkz & Blind Mic. Reserve your tickets here.
Cali Red is a full and dense red wine with fruity notes and a smoky aroma. Cali by Snoop is a wine brand without the wine pretences, designed to emulate the chilled Cali lifestyle and be enjoyed casually and from a tumbler. The launch comes following Snoop Dogg’s successful international ventures in partnership with Treasury Wine Estates.