The Levi’s® brand have announced BAFTA-award winning actress, Aimee Lou Wood, as the face of their Spring/Summer 2022 campaign. Captured in a playful film and series of stills, Aimee show her style journey.
A brand synonymous with authentic self-expression, Levi’s® continue to grow as one of the most instantly recognisable brands in the world. Since its inception of the blue jean in 1873, Levi’s® have offered a timeless style that continues to be adopted by countless generations, withstanding the test of time. Almost 150 years on and the iconic 501® Original continues to unite both style and function. For SS22, Levi’s® does just that, paying homage to the archives through the introduction of the 501® 90s. A style offering a more relaxed fit through the seat and the leg, this midrise 501® captures a casual, relaxed look with just the right amount of attitude.
It doesn’t stop there. Led by innovation, combined with the brands integrity, empathy and strong social values, Levi’s® continue to drive efforts for a more sustainable future under the notion, “Buy Better, Wear Longer”. With fashion production and consumption having doubled between 2000 and 2020, Levi’s® are calling for everyone to rally together and combine efforts to counteract the implications on the environment. It is this commitment to creating a capsule wardrobe around your favourite pair of Levi’s® jeans that unites the brand with Aimee Lou Wood for SS22.
British actress and the face of the spring campaign, Aimee Lou Wood, is no stranger to throwback style. Starring in Netflix phenomenon Sex Education, the high school comedy-drama filled with a mish-mash of nostalgic film and fashion references, her turn as the affable and endearing every girl, Aimee Gibbs, saw her serve up looks straight out of the history books. In her frank and funny portrayal of a teen trying to navigate the trials and tribulations of growing up, Aimee handled topics ranging from sexual assault to friendship fall outs with whip-smart wit and a relatability that not only made her a BAFTA Award winner, but had us all wanting to befriend her off-screen too.