The cult Dutch clothing brand has long established ties in the English capital. This weekend they made it official with a permanent location in the centre of London.

Amsterdam based fashion and lifestyle brand Daily Paper proudly announces the opening of its London Flagship store. With the inauguration on June 19, Daily Paper continues to cross borders and unite global communities against all odds. The store is located in the diverse Soho area, offering the ideal environment for the brand to bring its distinct Afro-centric take on culture to the UK. 

Daily Paper’s relationship with London dates back years, following the brand’s first pop-up store in 2018 in the city. Continuously building on community, Daily Paper has worked on many campaigns and collaborations with talents and creative teams from across the city. Projects like the UNITE campaign in partnership with FGUK magazine, and collaborations with Muslim Sisterhood and Kida Kudz’s Jiggy Boyz are a few of many initiatives. 

As an extension of Daily Paper’s journey alongside London’s local heroes, the brand is debuting a series of in-house produced performances as Daily Paper: Unite Sessions. Launching simultaneously with the opening of the store,  the performances aim to showcase iconic and grassroots talents from across London.

Daily Paper London Flagship Store

14-16 Great Pulteney Street, Soho, W1F 9ND

Opening Times

Monday – Saturday: 11 AM – 7PM  | Sunday: 12 – 6 PM