Nike

TAKE AN OFFICIAL LOOK AT THE OFF-WHITE™ x AIR JORDAN 4 “SAIL”

July 16, 2020

Virgil Abloh’s Off-White™ and Nike have continued their coveted collaborations throughout 2020 with a selection of Jordan re-interpretations. First we saw Benji B’s club night, come record label, Deviationm auction an autographed pair of the Off-White™ x Air Jordan 4 “Sail” at $187,000, with all proceedings donated to the Black Curriculum and Inquest U.K. Now official images have surfaced of the Louis Vuitton figurehead’s latest Nike venture, accentuating all the intricate detailing we have come to expect of his sneaker silhouettes. Detailing the signature “SHOELACES” callout on all three colour options, “AIR” in black on the midsole and semitransparent mesh

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VIPER X RACHEL FOXX

January 20, 2020

Rachel Foxx is the singer/songwriter stemming from East London. Her mature vocals complexed with a cool and calm style has created the sensual sounds attributed to her early yet progressive career.Following her release of her new single ‘Morning’ Viper sits with Rachel to learn about her journey so far. (Rachel wears Jean Jacket – Stylists Own, Hoodie by Stussy, Skirt by H&M, Socks by Topman, Trainers by Nike and Shades by Versace.) (Rachel wears Puffer Coat by XUMU, Swimsuit by Afloat, Jeans by Topshop, Boots by Timberland x Champion.) (Rachel wears Jacket by Mnml, Top by Prix Workshop, Pants by

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[INTERVIEW] M.O

November 18, 2019

In an industry that seems to have a catalyst to each genre, music in London is at a height with new talent sparking up from multiple directions. M.O are not strangers in this game and have made a stand for themselves as a cool, fresh and innovative girl band that is here to stay. A trio comprised of the three females known as Annie, Chanal and Nadine M.O have proved themselves as versatile vessels within the R&B scene bragging collaborations with home and international talent. Having just released their ‘Ex At The Party’  Track Viper chatted with the girls to

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[INTERVIEW] S1

September 8, 2019

Described by himself and others as the Most Hated, spending just a few hours with S1 left me with an opposing view of the all too common presumptions made by those unable to have the privilege of getting to know the charm behind a backlog of drill tracks. A more mature and experienced young man S1 has come through determined to emit real emotion and energy with those ready to ride and support the wave. Would you like to start by introducing yourself to Viper and tell me what you’re known for… Mr Most Hated, S1. You already know what

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[INTERVIEW] DOLAPO ON TOURING WITH WSTRN, CO-WRITING WITH TION WAYNE, MOSTACK AND MORE

January 29, 2019

Watch: DOLAPO “Down” ft. Louis Rei Who is Dolapo? A confident, independent and talented Girl BOSS. Your song ‘Blink Of An Eye’ has a very classic love story vibe to it. What does the song mean to you? I still love this song, it was probably one of my favourites to write. The story of falling will always feel like a classic and timeless story. It hasn’t happened for me yet but I still do love when people reach out to me to tell me how they and a loved one relate to the song and that it describes exactly

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[MAGAZINE] ICU EDITORIAL

August 1, 2017

David wears Cap + Jacket by Maharishi TShirt by Wood Wood Trousers by Carhartt Boots by Stone Island Shadow Project Shawn wears Jumper by Liam Hodges Trousers by Maharishi Trainers by Nike Phoenix wears cap and Necklace by Liam Hodges Tshirt, Fleece and Jeans by Carhartt Shirt by Life’s A Beach Phoenix wears hat by CP Company | TShirt by Element | Jacket by Stone Island Trousers by Carhartt | Trainers by Nike | Rings by Northskull David wears Jacket by Stone Island Trousers by Mohsin Phoenix wears Coat by Ruth Pattenden Top by Carhartt Trousers by Maharishi Trainers by

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[INTERVIEW] NIKE AIR MAX DAY: THE VAPORMAX

March 24, 2017

Talk us through the VAPORMAX and its creation. The VaporMax. It’s a crazy shoe, and what we are all here to see. Essentially, one of the things we are so excited about with this shoe is the way it has changed the way we think about engineering footwear going forward. Much of the reason behind that is because of the inspiration around the shoe to begin with. The innovation was driven through the lens of performance, specifically through the lens of running. Air Max began as a running shoe, with some of the very early Air Max shoes driven through the lens

Read More »

[STYLE] NIKECOURT X LIBERTY COLLABORATION

June 15, 2016

British summers, while not particularly analogous with sunshine, are renowned for grass court tennis and brilliant flowers. These summer staples serve as inspiration for the latest NikeCourt x Liberty collection. The exclusive print, Dawn Meadow, features wildflowers such as Wood Anemone, Stitchwort, LondonPride and Cornus Sanguinea, which populate both the country’s fervently freewheeling gardens and bucolic fields. The hand-painted floral landscape, inspired by botanical drawings from the Liberty archive, adorns six classic Nike silhouettes. The NikeCourt Tennis Classic leads the collection, followed by the Air Zoom Vapor 9.5, Air Max 1, Air Rift, Benassi Slide and Cortez. The NikeCourt x

Read More »

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TAKE AN OFFICIAL LOOK AT THE OFF-WHITE™ x AIR JORDAN 4 “SAIL”

July 16, 2020

Virgil Abloh’s Off-White™ and Nike have continued their coveted collaborations throughout 2020 with a selection of Jordan re-interpretations. First we saw Benji B’s club night, come record label, Deviationm auction an autographed pair of the Off-White™ x Air Jordan 4 “Sail” at $187,000, with all proceedings donated to the Black Curriculum and Inquest U.K. Now official images have surfaced of the Louis Vuitton figurehead’s latest Nike venture, accentuating all the intricate detailing we have come to expect of his sneaker silhouettes. Detailing the signature “SHOELACES” callout on all three colour options, “AIR” in black on the midsole and semitransparent mesh

Read More »

VIPER X RACHEL FOXX

January 20, 2020

Rachel Foxx is the singer/songwriter stemming from East London. Her mature vocals complexed with a cool and calm style has created the sensual sounds attributed to her early yet progressive career.Following her release of her new single ‘Morning’ Viper sits with Rachel to learn about her journey so far. (Rachel wears Jean Jacket – Stylists Own, Hoodie by Stussy, Skirt by H&M, Socks by Topman, Trainers by Nike and Shades by Versace.) (Rachel wears Puffer Coat by XUMU, Swimsuit by Afloat, Jeans by Topshop, Boots by Timberland x Champion.) (Rachel wears Jacket by Mnml, Top by Prix Workshop, Pants by

Read More »

[INTERVIEW] M.O

November 18, 2019

In an industry that seems to have a catalyst to each genre, music in London is at a height with new talent sparking up from multiple directions. M.O are not strangers in this game and have made a stand for themselves as a cool, fresh and innovative girl band that is here to stay. A trio comprised of the three females known as Annie, Chanal and Nadine M.O have proved themselves as versatile vessels within the R&B scene bragging collaborations with home and international talent. Having just released their ‘Ex At The Party’  Track Viper chatted with the girls to

Read More »

[INTERVIEW] S1

September 8, 2019

Described by himself and others as the Most Hated, spending just a few hours with S1 left me with an opposing view of the all too common presumptions made by those unable to have the privilege of getting to know the charm behind a backlog of drill tracks. A more mature and experienced young man S1 has come through determined to emit real emotion and energy with those ready to ride and support the wave. Would you like to start by introducing yourself to Viper and tell me what you’re known for… Mr Most Hated, S1. You already know what

Read More »

[INTERVIEW] DOLAPO ON TOURING WITH WSTRN, CO-WRITING WITH TION WAYNE, MOSTACK AND MORE

January 29, 2019

Watch: DOLAPO “Down” ft. Louis Rei Who is Dolapo? A confident, independent and talented Girl BOSS. Your song ‘Blink Of An Eye’ has a very classic love story vibe to it. What does the song mean to you? I still love this song, it was probably one of my favourites to write. The story of falling will always feel like a classic and timeless story. It hasn’t happened for me yet but I still do love when people reach out to me to tell me how they and a loved one relate to the song and that it describes exactly

Read More »

[MAGAZINE] ICU EDITORIAL

August 1, 2017

David wears Cap + Jacket by Maharishi TShirt by Wood Wood Trousers by Carhartt Boots by Stone Island Shadow Project Shawn wears Jumper by Liam Hodges Trousers by Maharishi Trainers by Nike Phoenix wears cap and Necklace by Liam Hodges Tshirt, Fleece and Jeans by Carhartt Shirt by Life’s A Beach Phoenix wears hat by CP Company | TShirt by Element | Jacket by Stone Island Trousers by Carhartt | Trainers by Nike | Rings by Northskull David wears Jacket by Stone Island Trousers by Mohsin Phoenix wears Coat by Ruth Pattenden Top by Carhartt Trousers by Maharishi Trainers by

Read More »

[INTERVIEW] NIKE AIR MAX DAY: THE VAPORMAX

March 24, 2017

Talk us through the VAPORMAX and its creation. The VaporMax. It’s a crazy shoe, and what we are all here to see. Essentially, one of the things we are so excited about with this shoe is the way it has changed the way we think about engineering footwear going forward. Much of the reason behind that is because of the inspiration around the shoe to begin with. The innovation was driven through the lens of performance, specifically through the lens of running. Air Max began as a running shoe, with some of the very early Air Max shoes driven through the lens

Read More »

[STYLE] NIKECOURT X LIBERTY COLLABORATION

June 15, 2016

British summers, while not particularly analogous with sunshine, are renowned for grass court tennis and brilliant flowers. These summer staples serve as inspiration for the latest NikeCourt x Liberty collection. The exclusive print, Dawn Meadow, features wildflowers such as Wood Anemone, Stitchwort, LondonPride and Cornus Sanguinea, which populate both the country’s fervently freewheeling gardens and bucolic fields. The hand-painted floral landscape, inspired by botanical drawings from the Liberty archive, adorns six classic Nike silhouettes. The NikeCourt Tennis Classic leads the collection, followed by the Air Zoom Vapor 9.5, Air Max 1, Air Rift, Benassi Slide and Cortez. The NikeCourt x

Read More »