Fashion

[STYLE] BIRKENSTOCK’S SUEDE BOSTON CLOG RETURNS AS PART OF THE BRANDS AW24 LINEUP IN A TRIO OF COLOURWAYS

September 21, 2024

Anchored by BIRKENSTOCK’S archetypal natural cork footbed, the BOSTON, which was the brands first-ever clog design when it first released back in the late 70s, had become one of BIRKENSTOCK’s most widely recognised silhouettes, thanks to both its unique closed-toe design and its unrivalled footbed experience. In recent years, the BOSTON has become a mainstay across the global streetwear scene and has even been the subject of sought-after collaborations with the likes of Stüssy, Tekla and Rick Owens. Collaborations aside, the BOSTON’s sleek yet functional construction makes it equally as impressive both the foot and the eyes in silos, with its

Read More »

[STYLE] NEW ERA INTRODUCES ITS OWN BRAND AW24 COLLECTION

September 19, 2024

New Era welcome the changing of the seasons with its latest fall collection of autumn wardrobe staples. This fall New Era drops its latest lifestyle headwear and apparel collection. With classic silhouettes and crisp outerwear, New Era delivers your new colder season essentials. For apparel, New Era provides boxy cut jackets and fleeces which are must-haves for your autumn wardrobe. Available now on newera.co.uk.

Read More »

[STYLE] CLARKS PAYS HOMAGE TO TOKYO’S STREETWEAR ORIGINS 

September 19, 2024

Exploring the backstreets of Harajuku, Clarks takes a deep dive into street style history. September 2024: For FW24, Clarks heads to streetwear’s ground zero, Ura-Harajuku, charting the cultural cross-pollination that makes it one of the most significant fashion districts in Shibuya, not least the birthplace of the eponymous style tribe, Urahara kei. The Clarks and Tokyo documentary, directed by Taichi Kimura, delves deep into the archives, calling on the voices and faces that live and breathe the culture. Throughout, writers, independent store directors and Urahara diehards lay out the seminal role Clarks and its core silhouettes played in the birth

Read More »

[STYLE] G-SHOCK ANNOUNCES CENTRAL CEE AS THE BRAND’S NEW EUROPEAN AMBASSADOR

September 19, 2024

G-SHOCK is thrilled to announce that the London-based and raised, critically acclaimed, chart-topping British rapper Central Cee is the new European brand ambassador across a curated collection of upcoming and hero timepieces. This partnership brings together two icons known for their resilience and authenticity. G-SHOCK, from the Casio family, was born from a quest to develop the world’s toughest watch. As its brand mantra declares, they are ‘Built Different’, which Central Cee equally embodies. As a devoted G-SHOCK fan since childhood, he perfectly personifies the brand’s spirit and hardworking values. Rising from the underground to international acclaim in stark similarity

Read More »

[STYLE] JEANIUS BAR ATELIER AND TAPE LONDON COMBINE FOR EXCLUSIVE CAPSULE COLLECTION

September 19, 2024

Jeanius Bar Atelier, a new fashion house founded by avant-garde designer Dagye, have collaborated with Tape London for an exclusive capsule collection. Inspired by Tape London’s expansion to Mykonos, the release makes use of light materials and pastel colours to create a relaxed yet sleek design. Jeanius Bar Atelier was founded by Dagye in 2020. Of Ghanaian and German descent, the creator has been making waves in the fashion industry in London and beyond since 2016 with his ADWOA brand, styling tastemakers including UK Rap heavyweights Lancey Foux and Nemzzz, as well as elite footballers from Paul Pogba and Vinicius

Read More »

[STYLE] BAPE STA™ SHARK UNVEILS NEW COLORWAYS 

September 19, 2024

New Black and White Colourways is Here to Serve Up Timeless Glamour BAPE® is excited to announce the launch of two new colourways for its highly sought- after BAPE STA™ SHARK, designed for the season of renewal. These new iterations, featuring a sleek black and a striking white, are meticulously crafted to offer a modern aesthetic that elevates any style of urban outfit. At the heart of the design is the iconic shark teeth motif, a signature element that pays homage to BAPE®’s storied history. The black BAPE STA™ SHARK showcases premium materials, with reflective details on the upper sole

Read More »

[STYLE] TIMBERLAND MARK THE ICONIC CAMPAIGN WITH AN EXHIBITION DURING LONDON FASHION WEEK

September 18, 2024

SLAWN AND JAMIE MORGAN COLLABORATE WITH TIMBERLAND TO LAUNCH ‘ICONIC’ CAMPAIGN AT EXHIBITION IN SOHO DURING LONDON FASHION WEEK Timberland is pleased to announce the opening of a special pop-up exhibition in Soho on 17th September 2024. In partnership with the face of the Timberland ‘ICONIC’ campaign and Nigerian artist, SLAWN, as well as renowned British style photographer, Jamie Morgan, who captured the campaign.  Diving into SLAWN’s journey from the seed of an idea to final execution of his work. On display will be eight images by Jamie Morgan that have been re-imagined by the artist, using these as a physical canvas and overlaying them with

Read More »

[BEAUTY] RIHANNA CELEBRATES THE LAUNCH OF FENTY HAIR AT THE CORNER SHOP AT SELFRIDGES LONDON

September 17, 2024

Rihanna celebrated the exclusive UK launch of her debut haircare brand, Fenty Hair, into Selfridges on Monday, 16th September, 2024. Partygoers were transported into the world of Fenty Hair, to celebrate and experience the new reparative line of 9 haircare and styling products that were made for all hair types, textures, and needs. “The UK holds a special place in my heart, and I’m thrilled to be launching Fenty Hair into Selfridges. I’m so excited our UK community can now discover the right products for their hair types in real life on Mane Street.” — Rihanna “Hair has always been

Read More »

[STYLE] BEN SHERMAN AW24 COLLECTION: A FUSION OF RETRO BRITISH STYLE AND MODERN ELEGANCE 

September 17, 2024

Step into the bold world of Ben Sherman’s AW24 Signature Collection, where retro British style merges with the laid-back essence of the1980s casual football era, creating an avant-garde narrative. Inspired by iconic periods, the collection effortlessly weaves together warm and earthy colour themes with reimagined tartan prints, encapsulating the brand’s essence of seizing the moment through colour and art of self-expression. Heritage British tartan patterns take center stage, enriched with vibrant pops of colour in tonal combinations that embody the distinctive spirit inherent in Ben Sherman’s brand—a fusion of cultural influences that echoes the bold energy found in music, fashion,

Read More »

[STYLE] CREATIVE PROFILE: BRIANA SHANEE WILSON

September 16, 2024

How Briana Shanee Wilson’s ‘Matte Brand’ is Disrupting Fashion Norms I strolled out of the double-mirrored elevator into a carpeted hallway, my runners sinking quickly into the softness of the delicate plush flooring. I was embraced and greeted warmly by Briana and the man of the house, Dior – decked out in a pink BB-Simon collar. They both beckoned for me to enter and the sun barrelled through the high-rise windows, much like the uplifted vibrations radiating through her living room. Dior excitedly welcomed me onto his L-shaped couch and sat with me whilst myself and Briana bickered like old

Read More »

New Issue

Subscribe to the Viper Newsletter for the latest news, events and offers

Top Stories

[STYLE] BIRKENSTOCK’S SUEDE BOSTON CLOG RETURNS AS PART OF THE BRANDS AW24 LINEUP IN A TRIO OF COLOURWAYS

September 21, 2024

Anchored by BIRKENSTOCK’S archetypal natural cork footbed, the BOSTON, which was the brands first-ever clog design when it first released back in the late 70s, had become one of BIRKENSTOCK’s most widely recognised silhouettes, thanks to both its unique closed-toe design and its unrivalled footbed experience. In recent years, the BOSTON has become a mainstay across the global streetwear scene and has even been the subject of sought-after collaborations with the likes of Stüssy, Tekla and Rick Owens. Collaborations aside, the BOSTON’s sleek yet functional construction makes it equally as impressive both the foot and the eyes in silos, with its

Read More »

[STYLE] NEW ERA INTRODUCES ITS OWN BRAND AW24 COLLECTION

September 19, 2024

New Era welcome the changing of the seasons with its latest fall collection of autumn wardrobe staples. This fall New Era drops its latest lifestyle headwear and apparel collection. With classic silhouettes and crisp outerwear, New Era delivers your new colder season essentials. For apparel, New Era provides boxy cut jackets and fleeces which are must-haves for your autumn wardrobe. Available now on newera.co.uk.

Read More »

[STYLE] CLARKS PAYS HOMAGE TO TOKYO’S STREETWEAR ORIGINS 

September 19, 2024

Exploring the backstreets of Harajuku, Clarks takes a deep dive into street style history. September 2024: For FW24, Clarks heads to streetwear’s ground zero, Ura-Harajuku, charting the cultural cross-pollination that makes it one of the most significant fashion districts in Shibuya, not least the birthplace of the eponymous style tribe, Urahara kei. The Clarks and Tokyo documentary, directed by Taichi Kimura, delves deep into the archives, calling on the voices and faces that live and breathe the culture. Throughout, writers, independent store directors and Urahara diehards lay out the seminal role Clarks and its core silhouettes played in the birth

Read More »

[STYLE] G-SHOCK ANNOUNCES CENTRAL CEE AS THE BRAND’S NEW EUROPEAN AMBASSADOR

September 19, 2024

G-SHOCK is thrilled to announce that the London-based and raised, critically acclaimed, chart-topping British rapper Central Cee is the new European brand ambassador across a curated collection of upcoming and hero timepieces. This partnership brings together two icons known for their resilience and authenticity. G-SHOCK, from the Casio family, was born from a quest to develop the world’s toughest watch. As its brand mantra declares, they are ‘Built Different’, which Central Cee equally embodies. As a devoted G-SHOCK fan since childhood, he perfectly personifies the brand’s spirit and hardworking values. Rising from the underground to international acclaim in stark similarity

Read More »

[STYLE] JEANIUS BAR ATELIER AND TAPE LONDON COMBINE FOR EXCLUSIVE CAPSULE COLLECTION

September 19, 2024

Jeanius Bar Atelier, a new fashion house founded by avant-garde designer Dagye, have collaborated with Tape London for an exclusive capsule collection. Inspired by Tape London’s expansion to Mykonos, the release makes use of light materials and pastel colours to create a relaxed yet sleek design. Jeanius Bar Atelier was founded by Dagye in 2020. Of Ghanaian and German descent, the creator has been making waves in the fashion industry in London and beyond since 2016 with his ADWOA brand, styling tastemakers including UK Rap heavyweights Lancey Foux and Nemzzz, as well as elite footballers from Paul Pogba and Vinicius

Read More »

[STYLE] BAPE STA™ SHARK UNVEILS NEW COLORWAYS 

September 19, 2024

New Black and White Colourways is Here to Serve Up Timeless Glamour BAPE® is excited to announce the launch of two new colourways for its highly sought- after BAPE STA™ SHARK, designed for the season of renewal. These new iterations, featuring a sleek black and a striking white, are meticulously crafted to offer a modern aesthetic that elevates any style of urban outfit. At the heart of the design is the iconic shark teeth motif, a signature element that pays homage to BAPE®’s storied history. The black BAPE STA™ SHARK showcases premium materials, with reflective details on the upper sole

Read More »

[STYLE] TIMBERLAND MARK THE ICONIC CAMPAIGN WITH AN EXHIBITION DURING LONDON FASHION WEEK

September 18, 2024

SLAWN AND JAMIE MORGAN COLLABORATE WITH TIMBERLAND TO LAUNCH ‘ICONIC’ CAMPAIGN AT EXHIBITION IN SOHO DURING LONDON FASHION WEEK Timberland is pleased to announce the opening of a special pop-up exhibition in Soho on 17th September 2024. In partnership with the face of the Timberland ‘ICONIC’ campaign and Nigerian artist, SLAWN, as well as renowned British style photographer, Jamie Morgan, who captured the campaign.  Diving into SLAWN’s journey from the seed of an idea to final execution of his work. On display will be eight images by Jamie Morgan that have been re-imagined by the artist, using these as a physical canvas and overlaying them with

Read More »

[BEAUTY] RIHANNA CELEBRATES THE LAUNCH OF FENTY HAIR AT THE CORNER SHOP AT SELFRIDGES LONDON

September 17, 2024

Rihanna celebrated the exclusive UK launch of her debut haircare brand, Fenty Hair, into Selfridges on Monday, 16th September, 2024. Partygoers were transported into the world of Fenty Hair, to celebrate and experience the new reparative line of 9 haircare and styling products that were made for all hair types, textures, and needs. “The UK holds a special place in my heart, and I’m thrilled to be launching Fenty Hair into Selfridges. I’m so excited our UK community can now discover the right products for their hair types in real life on Mane Street.” — Rihanna “Hair has always been

Read More »

[STYLE] BEN SHERMAN AW24 COLLECTION: A FUSION OF RETRO BRITISH STYLE AND MODERN ELEGANCE 

September 17, 2024

Step into the bold world of Ben Sherman’s AW24 Signature Collection, where retro British style merges with the laid-back essence of the1980s casual football era, creating an avant-garde narrative. Inspired by iconic periods, the collection effortlessly weaves together warm and earthy colour themes with reimagined tartan prints, encapsulating the brand’s essence of seizing the moment through colour and art of self-expression. Heritage British tartan patterns take center stage, enriched with vibrant pops of colour in tonal combinations that embody the distinctive spirit inherent in Ben Sherman’s brand—a fusion of cultural influences that echoes the bold energy found in music, fashion,

Read More »

[STYLE] CREATIVE PROFILE: BRIANA SHANEE WILSON

September 16, 2024

How Briana Shanee Wilson’s ‘Matte Brand’ is Disrupting Fashion Norms I strolled out of the double-mirrored elevator into a carpeted hallway, my runners sinking quickly into the softness of the delicate plush flooring. I was embraced and greeted warmly by Briana and the man of the house, Dior – decked out in a pink BB-Simon collar. They both beckoned for me to enter and the sun barrelled through the high-rise windows, much like the uplifted vibrations radiating through her living room. Dior excitedly welcomed me onto his L-shaped couch and sat with me whilst myself and Briana bickered like old

Read More »