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  • KENDRICK LAMAR, JAY-Z, AND THE UNDENIABLE MEANING OF 27 GRAMMY WINS IN HIP HOP

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  • Articles.
    By Lily Mercer
    June 3, 2014
    366
    0

    [MAGAZINE] THE GOD DELUSION: RAPPERS AND THEIR GOD COMPLEXES

    Separating rap’s false Idols from the true prophets… We know Jay Z goes by ‘Jay Hova’, an appropriation of the Hebrew term for God and Nas ...
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  • Style.
    By Lily Mercer
    March 31, 2014
    137
    0

    [MAGAZINE] THE ROCAFELLA CHAIN

    Though plenty of rappers wear chains, there was once a time when the chain made the rapper. In the hazy days of the early noughties, the ...
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  • Articles.
    By Lily Mercer
    March 31, 2014
    164
    0

    [MAGAZINE] MAXO KREAM

    While you were sleeping in line for the Air Foamposite Ones with your pack of hypebeast friends, 17 year old Maxo and his Custom Clicc stumbled ...
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  • Style.
    By Lily Mercer
    March 31, 2014
    150
    0

    [MAGAZINE] DIMEPIECE LA

    Doing it for the women of the world. For every 10 male-focused street wear brands, there’s only one good label for females. And even the best ...
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  • Articles.
    By Lily Mercer
    March 31, 2014
    245
    0

    [COVER STORY] KALI UCHIS

    In the world of popular music, it often seems like there are two opposing types of female artist. You have the mannequin-perfect, triple-threats with the skills ...
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  • Style.
    By Lily Mercer
    March 31, 2014
    90
    0

    [MAGAZINE] CASH 4 GOLD

    Wizened scholars of the rap game have told us the true path to happiness is Money, Clothes and Hoes®. But what happens when we share the ...
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  • Articles.
    By Lily Mercer
    March 15, 2014
    118
    0

    [MAGAZINE] THELONIOUS MARTIN

    Having produced for everyone from Curren$y to Domo Genesis to SaveMoney, Thelonious Martin’s production credits are well above average. Firstly, briefly introduce yourself and your style ...
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  • Articles.
    By Lily Mercer
    March 13, 2014
    88
    0

    [MAGAZINE] SLVSTR

    Introduce yourself. My name’s Slvstr©, I’m an artist and designer from Oakland, CA. I now live and work out of NY. Tell us about “Sly” – ...
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  • Articles.
    By Lily Mercer
    March 12, 2014
    157
    0

    [MAGAZINE] MIKE SCHRIEBER

    For a decade and a half, Mike Schrieber has documented the greatest era in rap music. He boasts some of the most iconic shots of Mos ...
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  • Articles.
    By Lily Mercer
    February 28, 2014
    401
    0

    [MAGAZINE] LUCKI ECK$: THE LIFE OF AN OUT$IDER

    Anyone with an Internet connection and a voice can release a song. How do rappers stand out amidst the constant competition? Lucki Eck$ prepares a blunt ...
    Read More
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  • THE COUTURE CLUB

    THE COUTURE CLUB DEFINES CITY LIFESTYLE WITH PRE-SPRING 2026 “ON THE GO” COLLECTION

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    February 25, 2014
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    December 10, 2021
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    By Lily Mercer
    June 10, 2015
  • Viper Magazine Interviews Wave Montega About His New Album ‘Catharsis’ - WPGM PR
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Timeline

  • March 4, 2026

    THE COUTURE CLUB DEFINES CITY LIFESTYLE WITH PRE-SPRING 2026 “ON THE GO” COLLECTION

  • February 27, 2026

    BEAUTIFULLY SAID X CASANOVA VINTAGE TAKE OVER SOLEBOX PARIS [22/01]

  • February 27, 2026

    FOOTASYLUM AND NEW BALANCE TAKE OVER MANCHESTER WITH THE LAUNCH OF THE “1000”

  • February 26, 2026

    THE PECKHAM ANTI-HERO: PS HITSQUAD ON ‘CHASING MY GRAVE’ AND LIFE AFTER LICENSE [BOLD 2026 INTERVIEW]

  • February 18, 2026

    MOOSE KNUCKLES UNVEILS BOLD NEW SPRING/SUMMER 2026 COLLECTION & CAMPAIGN

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    • THE COUTURE CLUB

      THE COUTURE CLUB DEFINES CITY LIFESTYLE WITH PRE-SPRING 2026 “ON THE GO” COLLECTION

      By Lily Mercer
      March 4, 2026
    • BEAUTIFULLY SAID X CASANOVA VINTAGE

      BEAUTIFULLY SAID X CASANOVA VINTAGE TAKE OVER SOLEBOX PARIS [22/01]

      By Lily Mercer
      February 27, 2026
    • FOOTASYLUM

      FOOTASYLUM AND NEW BALANCE TAKE OVER MANCHESTER WITH THE LAUNCH OF THE “1000”

      By Lily Mercer
      February 27, 2026
    • PS HITSQUAD

      THE PECKHAM ANTI-HERO: PS HITSQUAD ON ‘CHASING MY GRAVE’ AND LIFE AFTER LICENSE [BOLD 2026 ...

      By Lily Mercer
      February 26, 2026
    • [MAGAZINE] WHO IS IAN CONNOR?

      By Lily Mercer
      February 25, 2014
    • [INTERVIEW] RUSS MILLIONS

      By Lily Mercer
      December 10, 2021
    • [COVER STORY] DEJ LOAF

      By Lily Mercer
      November 21, 2014
    • Advantages & Disadvantages of Ice Cream to Human Health

      By Lily Mercer
      June 10, 2015
    • Viper Magazine Interviews Wave Montega About His New Album ‘Catharsis’ - WPGM PR
      on
      December 22, 2022

      [INTERVIEW] WAVE MONTEGA HAS BIG THINGS COMING

      […] On the back ...
    • Russ Millions Reveals New Mixtape is “99% Finished”  | DotFM.USa
      on
      May 16, 2022

      [INTERVIEW] RUSS MILLIONS

      […] “Being number one ...
    • Russ Millions Reveals New Mixtape is “99% Finished”  | e-Radio.USa
      on
      May 16, 2022

      [INTERVIEW] RUSS MILLIONS

      […] “Being number one ...
    • U.K Rapper Russ Millions Finally Drops “Reggae & Calypso” Video Ft. Buni & YV - UK ...
      on
      February 12, 2022

      [INTERVIEW] RUSS MILLIONS

      […] achieves them. “I ...

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