Blog
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600 MILLION VIEWS & ZERO AI: HOW KELVIN JONES IS SAVING THE MUSIC VIDEO
Kelvin Jones doesn’t just "film" a scene; he constructs it. Drawing from a technical background in digital design, his transition to directing high-impact visuals for the ... -
MEET THE PRODUCERS: 300 SONGS AND A CASIO KEYBOARD – HOW DEEZLE BUILT THE SOUND OF A GENERATION
From recording himself on a dual-deck boom box in New Orleans to crafting Diamond-certified hits for Lil Wayne, Deezle’s journey is a masterclass in adaptation. In ... -
THE FRIDAY ROTATION DROP LIST: APRIL 10TH
The Friday Rotation: Global Anthems and Late-Night Curation. Recapping the best new music released on April 10th, from Digga D, VonOff1700, BossMan Dlow, DJ Khaled, Future, ... -
[PREMIERE] GWILYM LEWIS-BROOKE’S A LETTER TO MY FATHER
The Gwilym Lewis-Brooke Interview: Gwilym Lewis-Brooke has long been a defining force behind the high-octane visuals of the London music scene. As the co-founder of Roll ... -
DESS DIOR: STANDING ON BUSINESS, DEMANDING GROWTH, AND DEFINING HER NEW ERA – BOLD 2026 INTERVIEW
From Savannah roots to global Afrobeats experiments, Dess Dior discusses evolution, vulnerability, and her transition into a new creative chapter. The trajectory of a Hip Hop ... -
KENDRICK LAMAR, JAY-Z, AND THE UNDENIABLE MEANING OF 27 GRAMMY WINS IN HIP HOP
Uncompromising Excellence: The Weight of 27 Wins. How Kendrick Lamar surpassed Jay-Z to redefine the cultural currency of the Grammy Awards. Kendrick Lamar tying for fifth ... -
SALLE INTERVIEW: 7 SECRETS BEHIND ONLY SAD PEOPLE SMILE AND HER RISE IN FASHION
From the viral success of Icon to the front rows of London Fashion Week, Salle is redefining what it means to be a modern artist. We ... -
LIL TJAY INTERVIEW: FROM THE BRONX TO THE WORLD: AN EXCLUSIVE 2024 COVER STORY WITH LIL TJAY
LIL TJAY INTERVIEW: The Resilience of a Golden Child: An Exclusive Sit-down with Lil Tjay Since his emergence, Lil Tjay has been more than just a melodic ... -
RAJAHWILD INTERVIEW: THE ‘PURPLE COW’ OF DANCEHALL, FEMALE APPEAL, AND HIS ROLE IN THE CULTURE
Dancehall’s ‘Purple Cow’: RajahWild on His Role, The Ladies’ Appeal, & The Blueprint for Being Unforgettable! 🎤🇯🇲 Step inside the mind of the Dancehall artist who ... -
PRINT ISSUE STARRING SPICE, SKILLIBENG & MORE
Buy copies of our latest print issue, starring Spice, Lil Tjay, Skillibeng, SadBoi and Lila Iké. Shop print and digital. -
[MAGAZINE] ELLA MAI [AW22 COVER STORY]
VIPER caught up with Ella in her hometown of London to talk about making an album during the pandemic, reaching out to Mary J. Blige, and ... -
ESSOSA – ‘CRUSH!’: THE BREAKDOWN:
British-Canadian-Nigerian rising star Essosa unveils her sophomore EP, Crush!, a 6-track journey through modern romance, situationships, and self-reclamation. Dropping 1st May via United Masters, the project ... -
THE FRIDAY ROTATION DROP LIST: MAY 1ST [BIG NEW RELEASES]
THE FRIDAY ROTATION DROP LIST: MAY 1ST: This week’s lineup features a massive wave of high-energy Hip Hop and infectious Caribbean crossovers that hit differently. We’re ... -
VIPER PRESENTS: SHORTSTRAW. INTERVIEW [2026 FEATURE]
Discover the rise of shortstraw. as they prepare to drop their highly anticipated mixtape coinstar on 22nd May. In this exclusive Viper Magazine feature, the Coventry ... -
GOVANA VIDEO INTERVIEW: AN UNCUT 45-MINUTE SESSION WITH ONE OF DANCEHALL’S BIGGEST STARS
Go behind the scenes with Govana in this exclusive Viper Magazine feature. Watch the 5-minute YouTube snippet and head to the Viper Substack for the full, ... -
CORA DELANEY: OFF DUTY [NEW QUICKFIRE 2026 INTERVIEW]
Step inside the world of Cora Delaney, the visionary founder of EYC LTD. From her handbag essentials and favourite Tokyo haunts to the secrets behind her ... -
THE FRIDAY ROTATION DROP LIST: APRIL 24TH: [BIG NEW RELEASES]
The Friday Rotation: Global Anthems and Late-Night Curation This week’s curation is spearheaded by a massive wave of high-energy Hip Hop and vibrant Caribbean crossovers, delivering ... -
HENRI LLOYD SS26: BEYOND THE HORIZON AND THE SPIRIT OF CONNECTION
Henri-Lloyd marks the start of the boating season with the launch of Marine Classics, a Spring Summer ‘26 collection rooted in outdoor connection and the spirit ... -
JUNE FREEDOM INTERVIEW: BETWEEN ISLANDS AND IDEAS [2026 INTERVIEW]
Explore the soulful world of Freedom in this exclusive interview. Discover how the artist balances life between the US and Cape Verde, maintaining a "spontaneous and ... -
VIPER PRESENTS: KHAKIKID INTERVIEW [2026 FEATURE]
Discover the creative world of Khaki Kid in this exclusive Viper presents interview. From his Irish roots and the influence of Mac Miller to the unique ... -
NICCE SPRING SUMMER ‘26 [BOLD NEW COLLECTION]
This season, NICCE strips away the noise of traditional summer escapism to focus on the "in-between"—the stairwells, rooftops, and concrete corners where real life unfolds. Rooted ...
