POP MART MAKING 1000+ DAILY SALES ON STOCKX [STYLE]
POP MART MAKING 1000+ DAILY SALES ON STOCKX: Chinese collectibles brand Pop Mart has taken over the digital zeitgeist with their ‘blind boxing’ videos and coveted drops. Founded in 2010 in Beijing, China the brand has collaborated with popular artists and K-pop stars such as Hello Kitty and Pucky adding to its global appeal. It rose to the mainstream in 2024 after K-Pop star Lisa from BlackPink was seen accessorising her bag with the limited Labubu pendant.
In the United States and Europe, Pop Mart’s figures have found a niche following in the art toy and designer toy scenes. The “blind box” format also appealed to collectors in these regions, with fans sharing their unboxing experiences on platforms like Instagram, TikTok, and YouTube, which helped the figures go viral. On Tiktok under #Labubu there are 945k posts, as well as #Popmart having 770k, the unboxings are fan favourites with millions of views across all posts and platforms.
On StockX, Popmart has become the 2nd most traded collectible brand, with the brand averaging 1,000 daily sales in January. They went from less than 100 trades in 2023 to tens of thousands in 2024 and grow each month due to Labubu’s success. StockX’s Merchandising Director, Drew Haines commented “I can’t get away from it on social media – I scroll and all I see is Labubu unboxings and videos of people lined up around the block at Pop Mart stores across the world”.
About StockX
StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel, accessories, electronics, collectibles, trading cards, and more. StockX’s powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from brands including LEGO, KAWS, Bearbrick, and Pop Mart; and electronics from industry-leading manufacturers Sony, Microsoft, Meta, and Apple. Launched in 2016, StockX employs 1,000 people across offices and verification centers around the world. Learn more at www.stockx.com.
