SEVERE NATURE DROPS DENIM SET
Severe Nature drops denim set, with the brand poised for a monumental year in the UK. With more drops, collaborations, and community-driven events on the horizon, the brand is ready to translate its cult following in Lagos to London.
Severe Nature has left an indelible mark on the Nigerian creative scene, becoming a staple for Afrobeats royalty such as Davido, Asake, REMA, and Lojay. Even UK rappers Giggs and Pa Salieu wasted no time dropping straight into the brands store when they landed in Lagos. In the latter’s latest music video for Big Smile (Pose For Me), featuring ODUMODUBLVCK, Severe Nature takes centre stage as ODUMODUBLVCK shows off the new denim set.
The organic cotton denim set reimagines Severe Nature’s OG essential jeans, embracing the current zeitgeist while honouring the brand’s Nigerian roots. The updated fit is more relaxed, featuring multiple pockets and details like the SVNR logo embossed proudly on the jacket’s front and the cuffs of the jeans.
The Severe Nature denim set drops Thursday 16th January at 12PM GMT and will be available exclusively at severenature.com.
There’s more to come for Severe Nature throughout 2025 as the brand aims to make its mark on the London scene. Watch this space.
