LOUIS-GABRIEL NOUCHI TAKES THE PUMA MOSTRO TO RADICAL NEW TERRITORY
French designer Louis-Gabriel Nouchi takes the Puma Mostro to radical new territory…
PUMA officially announces a new collaboration with French independent designer Louis-Gabriel Nouchi. The partnership ushers in the new PUMA x LGN Mostro Mule, which made its debut on the runway last season, during Nouchi’s SS25 presentation in Paris.
Nouchi’s modern rework takes the original 1999 silhouette and updates it for 2025, imagining the Mostro with a backless, slip-on fit and streamlined shape, complete with one of the shoe’s signature features, its distinctive spikes. The single-material rubberised construction has been rendered in two simple colorways: tonal white and black.
Following his SS25 show, Nouchi revealed more about his unique Mostro noting, “I synthesised the essence of the iconic Mostro shoes into a radical mule design using a single material, transforming it into both a design object and a comfortable sneaker.” This visionary collaboration takes its inspiration from the natural strength and grace of PUMA’s namesake, the ferocious big cat.
The PUMA Mostro was originally introduced to the world over 25 years ago, containing design references to vintage track and surfing footwear. Known today for the incomparable look that made it a street-style icon, the silhouette takes its name from the Italian word for “monster.”
The PUMA x LGN Mostro Mule will be available in two colourways from 23 January through LGN, and from 25 January at selected retailers.
