THE BUKAYO SAKA NEW BALANCE BOOT IS A MASTERCLASS IN CULTURAL STORYTELLING – DECEMBER 2ND LAUNCH
The Bukayo Saka New Balance Boot is a Masterclass in Cultural Storytelling: New Balance announces the global release of the Bukayo Saka ‘7egacy’ Edition boot, a custom colourway of the Furon v8 designed with the star winger. The special edition Furon v8 combines New Balance performance engineering with a bespoke design that reflects Bukayo’s creative vision illustrating his life both on and off the pitch.
Bukayo worked closely with New Balance designers to ensure this limited-edition colourway of the Furon v8 maintained the performance details that have become synonymous with this model while also reflecting his personal story through iconography. The design showcases hand-illustrated graphics and symbols chosen to honor Bukayo’s game, values and culture – including a lion to represent leadership, a bible and dove to reflect his faith and a key as a reminder to stay focused on his goals.
“I wanted to create a boot that shares my story with the fans who inspire me every day. From faith to football, everything I care about is woven into this design,” says NB Athlete Bukayo Saka. “New Balance gave me the freedom to be fully creative from the colours and textures and even the marketing campaign that surrounds this boot. I was involved in every step of the process and I’m proud of what we created. Now it’s up to others to create their own stories with them.”
The Furon v8 Bukayo Saka ‘7egacy’ Edition boot creates high impact on the pitch, anodized metallic film and a premium hologram plate treatment to amplify the rich burgundy, silver, and white colours. In addition to the iconography, delicate yet powerful accents are placed across the boot rounding out Bukayo’s design and spiritual influence – his number 7, prominently featured on the heel foxing weld; “Saka” written on the lace aglets; and his personal logo imprinted on the footbed.
“Bukayo had a clear vision of how he wanted the boot to look as well as what it represents,” said Luc Fusaro, Design Director Global Football Product. “He gave us the blueprint and we fused his story with our elite craftmanship to deliver a boot that is bold, personal, and built to perform. Every detail has meaning and we make sure that didn’t compromise performance – it elevated it.”
To further show the impact that Bukayo has on youth football, the launch is centered around a community campaign, “Through Their Eyes,” which highlights young athletes’ unique vantage point in London’s grassroots football scene. Shot by eight young storytellers through the lens of a disposable camera, the campaign will feature a raw, personal football experience centered around the next generation of players. These young athletes will also get to partake in a community event which will celebrate their work and allow them to partake in workshops and panels that explore personal expression through football.
The New Balance Furon v8 Bukayo Saka ‘7egacy’ Edition will be available to purchase at newbalance.com at 9:00 a.m. GMT on December 2nd.
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New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 10,000 associates around the globe, and in 2024 reported worldwide sales of $7.8 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.
