This October 10th, boohooMAN is excited to announce its latest collaboration with Nigerian music sensation Shallipopi, launching a brand-new AW24 collection that perfectly blends workwear-inspired fashion with 90s hip hop vibes. Rooted in the desire to escape the grind of everyday life, the collection taps into Gen Z’s craving for balance in a post-pandemic world, offering pieces that are practical, versatile, and built to last.

boohooMAN are also excited to announce with this partnership a new wholesale partner in Nigeria and the very first gateway for West African customers to shop the brand via its very own domain boohooman.ng. boohooMAN has a long standing history of supporting and celebrating Nigerian talent such as Burna Boy, Rema and Omah Lay. boohooMAN sees this crossover as a huge milestone, listening to demand and working dynamically to facilitate a solution.

Known for his genre-defying sound and magnetic presence, Shallipopi has brought his unique flair to the design process, making this collaboration a celebration of both fashion and music. Reflecting key themes from the AW24 catwalks, the collection is rich in workwear influences, western-style comfort, and the resurgence of 90s hip hop aesthetics from New York’s streets. The result is a dynamic range that fuses the old and the new.

Featuring 49 pieces, the collection spans from carpenter-style denim to distressed graphic jersey sets, embodying relaxed silhouettes and rich detailing. Shallipopi’s influence shines through, with his signature bold style infused into the collection’s standout, oversized pieces. From spray and dirty washes to autumnal layering, every garment is designed to offer effortless style and laid-back vibes for everyday wear.

The colour palette compliments the collection’s streetwear focus, featuring earthy tones like brown, tobacco, and grey, contrasted with vibrant accents of pink and orange. Fabrics include brushed knits, twill, faux leather, and woven checks, offering a balance of comfort and edge. The mix of workwear details and distressed finishes further adds to the collection’s gritty, yet refined, aesthetic.

Designed to cater to a diverse audience, the collection is available in sizes XS to XL, with price points ranging from £18 to £75. Each piece is built for layering and longevity, making it perfect for the changing seasons.

Launching globally on 10th October at boohooMAN.com and boohooMAN.ng in Nigeria the collection gives Nigerian consumers the chance to shop the collection for the very first time. This turning point is set to make waves during AW24, offering fans of both Shallipopi and boohooMAN a collection that seamlessly blends streetwear, workwear, and bold, iconic style.