[STYLE] KEEN UNVEILS SPECIAL EDITION COLLECTION TO COMMEMORATE THE YEAR OF THE DRAGON

In anticipation of Chinese New Year on February 10th, and to celebrate the Year of the Dragon, KEEN delve into the vibrant tapestry of Chinese tradition and infuse it with two iconic silhouettes. Drawing inspiration from the rich symbolism of Chinese colours and the noble dragon, KEEN introduces the Jasper and UNEEK, adorned with unique dragon embroidery, symbolising pioneering spirit and resilience. 

In Chinese culture, the five traditional colours – blue, red, yellow, black, and white – represent the fundamental elements of wood, fire, earth, metal, and water. Crafted with meticulous attention to detail, the special edition Jaspers and UNEEKs feature each of these intricate colours. 

Similarly, the dragon holds profound significance as a revered animal symbolising ancestral spirit and the pursuit of progress, delicately embroidered on the shoe tongue. The Jasper’s and UNEEK’s showcase a fusion of cultural heritage and contemporary design, paying homage to the legacy of Chinese symbolism and global heritage.

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