Viper Mag

Main Menu

  • Read.
  • Watch.
  • Listen.
  • Shop
  • Style.
  • VIPER+

logo

  • Read.
  • Watch.
  • Listen.
  • Shop
  • Style.
  • VIPER+
  • THE FRIDAY ROTATION DROP LIST: MAY 22ND [BIG NEW RELEASES]

  • VIPER PRESENTS: SUNSHINE BENZI INTERVIEW [2026 FEATURE]

  • 600 MILLION VIEWS & ZERO AI: HOW KELVIN JONES IS SAVING THE MUSIC VIDEO

  • MEET THE PRODUCERS: 300 SONGS AND A CASIO KEYBOARD – HOW DEEZLE BUILT THE SOUND OF A GENERATION

  • THE FRIDAY ROTATION DROP LIST: APRIL 10TH

Style.
Home›Style.›[STYLE] RISING STAR OF UK STREET FASHION MAKE THEIR DEBUT ON HBX

[STYLE] RISING STAR OF UK STREET FASHION MAKE THEIR DEBUT ON HBX

By Raf Pina
July 6, 2023
451
0
Share:

Hot Futures launch on HBX.com for the AW23 season…

Landing in both the WOMEN and MEN categories, the brand continues its upwards progression capturing the mood of the UK street scene with their stand out millennial / gen-z eyewear vibes.

Noted for their Y2K and oversized silhouettes, the brand adorns the faces of UK youth culture, the likes of Maya Jama, Mabel, Steff London, Charlie XCX, Caity Baser, Joy Crookes and Jourdan Dunn are devoted fans.

Get yours at hbx.com

TagsAW23 seasonCaity BaserCharlie XCXFeatureHot Futures launchJourdan DunnJoy CrookesLondonMagazineMaya Jamamillennial / gen-z eyewear vibesRISING STAR OF UK STREET FASHION MAKE THEIR DEBUT ON HBXStylethe brandUK
Previous Article

[STYLE] PERCIVAL X SLAZENGER COMBINE FOR TENNIS ...

Next Article

[STYLE] BROKEN PLANET AND ROLLING LOUD PORTUGAL ...

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0

Raf Pina

Related articles More from author

  • Articles.

    [FEATURE] MY FAVOURITE MIXTAPE: KADIATA

    July 19, 2021
    By Lily Mercer
  • Listen.

    [LISTEN] NEW RELEASES: JULY 7TH

    July 7, 2023
    By Lily Mercer
  • Listen.

    [LISTEN] ESSENTIALS FOR YOUR PLAYLISTS

    February 17, 2023
    By Lily Mercer
  • Style.

    [STYLE] TRAPSTAR UNVEIL 3RD ANTICIPATED DROP OF SS22

    July 28, 2022
    By vipermag_qf8adt
  • Articles.

    [NEWS] DR DRE’S ‘THE CHRONIC’ 30TH ANNIVERSARY MASTERS COLLECTION

    May 20, 2023
    By Lily Mercer
  • Style.

    [STYLE] BARBOUR INTERNATIONAL X YMC AW22 COLLABORATION

    September 12, 2022
    By Lily Mercer

Leave a reply Cancel reply

You may be interested

  • Style.

    [STYLE] RAHEEM STERLING RETURNS TO CLARKS FOR THIRD COLLABORATION

  • Style.

    [STYLE] MOTIVATIONAL DESIGNER CLAUDETTE PRESENTS NEW AW22 COLLECTION ‘I SEE THINGS CLEARER NOW’

  • Style.

    [STYLE] LOST PARADISE PRESENT NEW SIMPLISTIC CAPSULE COLLECTION

  • LATEST REVIEWS

  • TOP REVIEWS

  • WEEKEND OFFENDER REWARDS: NEW COMPETITION PLATFORM ‘BROKELADS’ LAUNCHES AHEAD OF WORLD CUP WITH £10,000 GRAND ...

  • SAM TOMPKINS BRINGS VULNERABILITY AND RAW EMOTION TO HIS JACK DANIEL’S & COCA-COLA ‘LIVE FROM’ ...

  • NAYA YEIRA INTERVIEW: MY FAVOURITE MIXTAPE [FEATURE] BOLD ENGAGING INTERVIEW 2026

  • CREP PROTECT SPONSORS ONE WAY NORTH: DR SARAH RUGGINS TACKLES ULTIMATE 6,000KM CYCLING WORLD RECORD

  • NEW MUSIC FRIDAY: JUNE 5TH

Timeline

  • June 11, 2026

    WEEKEND OFFENDER REWARDS: NEW COMPETITION PLATFORM ‘BROKELADS’ LAUNCHES AHEAD OF WORLD CUP WITH £10,000 GRAND PRIZE

  • June 10, 2026

    SAM TOMPKINS BRINGS VULNERABILITY AND RAW EMOTION TO HIS JACK DANIEL’S & COCA-COLA ‘LIVE FROM’ SET [BOLD 2026 INTERVIEW]

  • June 8, 2026

    NAYA YEIRA INTERVIEW: MY FAVOURITE MIXTAPE [FEATURE] BOLD ENGAGING INTERVIEW 2026

  • June 8, 2026

    CREP PROTECT SPONSORS ONE WAY NORTH: DR SARAH RUGGINS TACKLES ULTIMATE 6,000KM CYCLING WORLD RECORD

  • June 5, 2026

    NEW MUSIC FRIDAY: JUNE 5TH

Latest Comments

  • Viper Magazine Interviews Wave Montega About His New Album ‘Catharsis’ - WPGM PR
    on
    December 22, 2022
    […] On the back of his ‘Save Me’ track soundtracking the new Director X documentary Quiet ...

    [INTERVIEW] WAVE MONTEGA HAS BIG THINGS COMING

  • Russ Millions Reveals New Mixtape is “99% Finished”  | DotFM.USa
    on
    May 16, 2022
    […] “Being number one for three weeks, going number one in the first place,” Russ millions ...

    [INTERVIEW] RUSS MILLIONS

  • Russ Millions Reveals New Mixtape is “99% Finished”  | e-Radio.USa
    on
    May 16, 2022
    […] “Being number one for three weeks, going number one in the first place,” Russ millions ...

    [INTERVIEW] RUSS MILLIONS

  • U.K Rapper Russ Millions Finally Drops “Reggae & Calypso” Video Ft. Buni & YV - UK ...
    on
    February 12, 2022
    […] achieves them. “I wanna get a number one album, or a number one mixtape,” Russ ...

    [INTERVIEW] RUSS MILLIONS

  • U.K Rapper Russ Millions Finally Drops “Reggae & Calypso” Video Ft. Buni & YV – RapNationMixTapes
    on
    February 11, 2022
    […] he achieves them. “I wanna get a number one album, or a number one mixtape,” ...

    [INTERVIEW] RUSS MILLIONS

About us

Since 2013, Viper Magazine has served as the definitive digital and print destination for the vanguard of music, fashion, and lifestyle. Since the inception, the platform has been dedicated to documenting the global underground while giving a voice to the artists and innovators who shape the zeitgeist before it hits the mainstream.

Contact us

  • London, UK
  • lily@vipermag.com
  • Recent

  • Popular

  • Comments

  • WEEKEND OFFENDER REWARDS

    WEEKEND OFFENDER REWARDS: NEW COMPETITION PLATFORM ‘BROKELADS’ LAUNCHES AHEAD OF WORLD CUP WITH £10,000 GRAND ...

    By Lily Mercer
    June 11, 2026
  • Sam Tompkins

    SAM TOMPKINS BRINGS VULNERABILITY AND RAW EMOTION TO HIS JACK DANIEL’S & COCA-COLA ‘LIVE FROM’ ...

    By Nickeeba Archer
    June 10, 2026
  • Naya Yeira

    NAYA YEIRA INTERVIEW: MY FAVOURITE MIXTAPE [FEATURE] BOLD ENGAGING INTERVIEW 2026

    By Lily Mercer
    June 8, 2026
  • Crep Protect sponsors

    CREP PROTECT SPONSORS ONE WAY NORTH: DR SARAH RUGGINS TACKLES ULTIMATE 6,000KM CYCLING WORLD RECORD

    By Lily Mercer
    June 8, 2026
  • [MAGAZINE] WHO IS IAN CONNOR?

    By Lily Mercer
    February 25, 2014
  • [INTERVIEW] RUSS MILLIONS

    By Lily Mercer
    December 10, 2021
  • [COVER STORY] DEJ LOAF

    By Lily Mercer
    November 21, 2014
  • Advantages & Disadvantages of Ice Cream to Human Health

    By Lily Mercer
    June 10, 2015
  • Viper Magazine Interviews Wave Montega About His New Album ‘Catharsis’ - WPGM PR
    on
    December 22, 2022

    [INTERVIEW] WAVE MONTEGA HAS BIG THINGS COMING

    […] On the back ...
  • Russ Millions Reveals New Mixtape is “99% Finished”  | DotFM.USa
    on
    May 16, 2022

    [INTERVIEW] RUSS MILLIONS

    […] “Being number one ...
  • Russ Millions Reveals New Mixtape is “99% Finished”  | e-Radio.USa
    on
    May 16, 2022

    [INTERVIEW] RUSS MILLIONS

    […] “Being number one ...
  • U.K Rapper Russ Millions Finally Drops “Reggae & Calypso” Video Ft. Buni & YV - UK ...
    on
    February 12, 2022

    [INTERVIEW] RUSS MILLIONS

    […] achieves them. “I ...

Photostream

    Follow us

    © Copyright VIPER MAGAZINE 2026. All rights reserved.