Spring/Summer season has now finally arrived and with that comes the new menswear campaign from NICCE, which have partnered with London based biking community BikeStormz. Shot on the streets surrounding NICCE headquarters in Bethnal Green, East London, and the contrasting woodland of Epping Forest, the SS21 menswear campaign explores themes of finding space out of lockdown, exploring surroundings, and the power of community.
Spotlighting four BikeStormz members as they adventure around London for the day on their bikes, a common ground that has brought them together, NICCE are keen to prove their support in grassroots organisations working with young people. The SS21 menswear campaign is the start of an ongoing partnership between BikeStormz and the brand’s creative platform N-Studio.
From concrete high-rises to the contrasting open spaces of woodland, the campaign follows the group interacting with their environments and sharing the experience together. Watch the campaign film from NICCE x BikeStormz here.
Following the campaign launch, NICCE will continue to support the BikeStormz community through their facilities offering via N-Studio – the brands’ creative platform. The N-studio space includes a recording studio, in which BikeStormz has already begun recording podcasts. The partnership is a natural and authentic coming together of shared values; “They see our potential and they believe that everyone deserves a chance, no matter their past. All of this, will help them open more doors and open up more opportunities for the guys. Give them more tools. I’m gassed about this collaboration because it’s even more proof to the boys that they can make their dreams happen.” Mac Ferrari-Guy BikeStormz founder.
The NICCE SS21 Finding Space campaign launches on 11th March. The SS21 collection will be available to buy at