Hip Hop Archives - Page 16 of 30

Hip Hop

[INTERVIEW] FUMEZ ON INTERNATIONAL RAP + COMPILATION ALBUMS

December 22, 2022

VIPER’s founder Lily Mercer spoke to music producer and curator, Fumez, on the set of the JD King of the Game Christmas campaign. We’ve got interviews with the stars of the advert dropping on site every day until Christmas, stay tuned for chats with Tobi Brown, Knucks and more… When did you know that this was the career for you? When I was younger, I used to watch 8 Mile and Get Rich or Die Trying and I felt I always wanted to do music but I never wanted to do what they were doing, if that makes sense. I felt

[INTERVIEW] KNUCKS ON ‘ALPHA PLACE’ ACCOLADES + RAPPING ON DRILL BEATS

December 21, 2022

VIPER’s founder Lily Mercer spoke to North West London rapper, Knucks, on the set of the JD King of the Game Christmas campaign. We’ve got interviews with the stars of the advert dropping on site every day until Christmas, stay tuned for chats with R.A.E, Ethan Matthews and more… GQ called you Britain’s most progressive rapper, how would you describe yourself? Authentic, creative, laid back and classical. I definitely try to keep a lot of the old ways but where creativity comes in is, I like to mix it with aspects of what’s new. That’s how I make my style, it’s

[INTERVIEW] JASMINE JOBSON ON DREAM SUPER HERO ROLE + SECRET POWERS

December 21, 2022

VIPER’s founder Lily Mercer spoke to London actor, Jasmine Jobson on the set of the JD King of the Game Christmas campaign. We’ve got interviews with the stars of the advert dropping on site every day until Christmas, stay tuned for chats with Ojerime, Fumez and more… What would your dream role be? I’d have to say something like Marvel or DC. I’m always looking to stretch myself and show how versatile I am as an actor. I feel like I achieved that in the recent series of Noughts & Crosses, so it’s just a matter of continuing to push things

[INTERVIEW] BUGZY MALONE ON HIS COLLAB WITH MIST + BOUNCING BACK FROM HIS BIKE CRASH

December 21, 2022

VIPER’s founder Lily Mercer spoke to Manchester rapper, Bugzy Malone, on the set of the JD King of the Game Christmas campaign. We’ve got interviews with the stars of the advert dropping on site every day until Christmas, stay tuned for chats with Knucks, Amaria BB and more… You dropped new music with Mist recently, what’s the dynamic like when you two get in the studio together? A lot of energy, which is ironic. He’s a character, we kind of came up at the same time so it’s a mutual appreciation of each other’s music. There’s just a natural excitement when

[INTERVIEW] TOBI BROWN ON WORKING WITH CHUNKZ + HIS 2022 HIGHLIGHT

December 20, 2022

VIPER’s editor Victor Davies spoke to YouTuber and presenter, Tobi Brown on the set of the JD King of the Game Christmas campaign. We’ve got interviews with the stars of the advert dropping on site every day until Christmas, stay tuned for chats with R.A.E, PK Humble and more… How’s things? Been busy? Yeah, I have a very busy week ahead so mentally preparing myself for that. Anything exciting? We’ve got the charity match. I tore my hamstring recently… Ouch. How recent? Three weeks ago. So you’ll be out for at least another three weeks right? Nah g, we’re built differently

[INTERVIEW] AKON ON HIS NEW EP + SIGNING LADY GAGA

December 20, 2022

VIPER’s founder Lily Mercer spoke to the iconic Akon about his brand new EP, ‘TT Freak’, which takes influence from TikTok. Read on to find out how he put the project together, plus insight into the early years of his career, including signing the superstar, Lady Gaga, to his label… Congrats on the new EP release, the ‘TT Freak’ EP! Is this your fifth project? Interestingly enough, this is the fourth studio project. You got ‘Trouble’, ‘Konvicted’, ‘Freedom’ and now the ‘TT Freak’ EP. During the pandemic we released two mixtapes, one was a Latin one called ‘El Negrito’, and

[STYLE] KOJEY RADICAL RELEASES NEW CAPSULE COLLECTION

December 20, 2022

British-Ghanaian rapper, musician and artist Kojey Radical has collaborated with 1800, the world’s most-awarded tequila, to release a capsule collection that embodies everyday resistance and individualism. The Mercury Prize nominated artist has used the collection to celebrate independent thinkers like himself. Powerful mantras are emblazoned on the clothing, encouraging individuals to be proud of putting themselves first. The capsule collection draws inspiration from African art and iconography, motifs which are integral to Kojey’s artistic vision. Kojey Radical said: “Identity is the core theme explored in this collection. Identity has always played a part in not only my interest in music

[INTERVIEW] SNOOCHIE SHY ON WHICH RAPPER SHE’D CHALLENGE TO A DANCE OFF + HER NEW BBC SHOW

December 20, 2022

VIPER’s founder Lily Mercer spoke to South London DJ and presenter, Snoochie Shy on the set of the JD King of the Game Christmas campaign. We’ve got interviews with the stars of the advert dropping on site every day until Christmas, stay tuned for chats with Jasmine Jobson, Fumez and more… What career do you think you would have ended up in, had you not followed the path you chose? I would have tried to be a dancer because I used to do street dance all the time. I mean, I attempted street dance. So I would have been trying to

[INTERVIEW] ARRDEE ON FAN ‘S CRAZY REQUESTS + VISITING LAGOS

December 20, 2022

VIPER’s founder Lily Mercer spoke to Brighton rapper, ArrDee on the set of the JD King of the Game Christmas campaign. We’ve got interviews with the stars of the advert dropping on site every day until Christmas, stay tuned for chats with Ethan Matthews and Amaria BB… You’ve been running through festivals and party islands, what’s been the best show of the summer? It’s a toss between either Belgium’s festival, Pukkelpop and crowd-wise Reading and Leeds, that went crazy! The tent was so overly rammed and the whole crowd interacted. This was your first billing at R&L, but you were a

[INTERVIEW] CHUNKZ ON DRAKE’S HOUSE + CREATING WITH BETA SQUAD

December 19, 2022

VIPER’s founder Lily Mercer spoke to YouTuber and presenter, Chunkz on the set of the JD King of the Game Christmas campaign. We’ve got interviews with the stars of the advert dropping on site every day until Christmas, stay tuned for chats with Tobi Brown, Knucks and more… What career do you think you would have ended up in, had you not followed the path you chose? I would have carried on studying maths in university – the boring stuff – and then probably be a statistician, working with some type of stats. Maybe working in a company telling them about