Hip Hop

[NEWS] AFRO NATION PORTUGAL 2023 ANNOUNCES BIGGEST NAMES IN AFROBEATS, AMAPIANO & MORE0

February 2, 2023

After a year of highs and countless mind-blowing moments, the World’s biggest Afrobeats festival returns to Portimão’s sun-kissed coast this summer. Taking place between 28-30th June 2023, Afro Nation Portugal announces the first wave of names today.  Among an ever-impressive array of artists are the first three headline acts, including global giant Burna Boy, US hip hop royalty 50 Cent and French-Senegalese rap sensation Booba, with even more still to come. Having made a name for hosting all the hottest acts and future stars, whilst representing sounds from every corner of the African continent, Afro Nation Portugal 2023 changes the game again with global stars joining the movement

Read More »

[NEWS] DR. DRE’S MAGNUM OPUS ‘THE CHRONIC’ RETURNS TO STREAMING SERVICES TO CELEBRATE 30TH ANNIVERSARY

February 1, 2023

Legendary 7X GRAMMY and Emmy Award-winning artist/producer Dr. Dre celebrates the 30th anniversary of his magnum opus, The Chronic by announcing the album will be re-released by its original distributor, Interscope Records which worked The Chronic in 1992 via its relationship with Death Row Records. The Chronic, which is not currently available on streaming services, will again be available to fans on all major DSPs today, February 1, 2023. The re-release of the acclaimed work will be accompanied by a special Chronic merch collection which will be available on www.interscope.com.  “I am thrilled to bring the Chronic home to its original distribution partner,

Read More »

[NEWS] ROLLING LOUD THAILAND ANNOUNCES LINEUP

February 1, 2023

Bringing the best in rap music to cities around the world, Rolling Loud is a true global phenomenon. Going big for its first-ever festival in Asia, Rolling Loud announces the star-studded lineup for Rolling Loud Thailand 2023. Headlined by Travis Scott, Cardi B, and Chris Brown, the newly-announced lineup is an eclectic mix of current stars, respected veterans, and red-hot rap stars from Thailand and other Asian countries. Bringing three action-packed days of hip-hop at a picturesque beachside location, Rolling Loud Thailand makes its debut at Legend Siam in Pattaya on April 13th-15th, 2023. Beyond the headliners, Rolling Loud Thailand promises performances from Teriyaki

Read More »

[NEWS] WIRELESS 2023 REVEALS HEADLINERS AND FIRST WAVE OF ACTS

January 27, 2023

Gopuff delivers Wireless has just announced three massive UK exclusive headliners – Travis Scott, Playboi Carti and D-Block Europe, special guest 50 Cent and a host of huge exclusive acts including Lil Uzi Vert, Popcaan, Headie One, Ice Spice, FLO, Latto, Joey Bada$$ and more. Gopuff delivers Wireless returns to its spiritual home in London’s Finsbury Park on Fri 07-Sun 09 July bringing the global Hip-Hop, Rap, R&B, Trap, Afrobeats and Grime communities together in the capital for one weekend only. Renowned for ‘I was there’ moments, special guests and star-studded after parties, the lineup is already stacked and demand is incredibly

Read More »

[FEATURE] MY FAVOURITE MIXTAPE: FLIPTRIX

January 27, 2023

VIPER sat down with London born lyricist Fliptrix in the lead up to his upcoming UK tour to hear all about his favourite mixtape… What’s your favourite mixtape ever?  DJ Louis Slipperz ‘£10 bag’. Why is it so significant to you? It was a big inspiration for me when I started making music. I found it at a very key time after I’d been listening to US [Hip Hop] for a long time, when I heard from people from the UK rapping with their own accent, talking about places and things I can relate too it really inspired me to

Read More »

[INTERVIEW] R.A.E. ON MANIFESTATION + WORST CHRISTMAS MEMORIES

December 24, 2022

VIPER’s founder Lily Mercer spoke to South London singer, R.A.E., on the set of the JD King of the Game Christmas campaign… Not Ekin-Su listening to ‘Like This’! What was your reaction when you saw that video? It was crazy because I’ve never watched an episode of Love Island in my life, I don’t even really watch TV. Someone sent it to me and they’re like, “your song’s in the background!” I was like, “what?! Oh my gosh!” I knew of her, so I was like, ‘this is crazy’ because I’m an independent artist. Someone as big as her listening to

Read More »

[INTERVIEW] PK HUMBLE ON HIS BFF ABRA CADABRA + AWKWARD INTERVIEW MOMENTS

December 24, 2022

VIPER’s founder Lily Mercer spoke to YouTuber and presenter, PK Humble on the set of the JD King of the Game Christmas campaign. We’ve got interviews with the stars of the advert dropping on site every day until Christmas, stay tuned for a chat with R.A.E… How did you get the name PK Humble? I got the name from my older brother. Just like King George the first, King George the second, I used my initials and took the name. My brother is actually humble, I’m not really humble, I just took the name. What situation in life humbled you the

Read More »

[INTERVIEW] AMARIA BB ON SKILLIBENG COLLAB + CAREER GOALS

December 23, 2022

VIPER’s founder Lily Mercer spoke to East London musician, Amaria BB, on the set of the JD King of the Game Christmas campaign. We’ve got interviews with the stars of the advert dropping on site every day until Christmas, stay tuned for chats with R.A.E and PK Humble… What was it like working with Skillibeng? It was very authentic, it just happened. He shouted me and then we just did the song.  When did you start to feel like your Jamaican heritage was coming into your music? Early this year, with ‘Slow Motion’, my first official release, I tapped more into

Read More »

[INTERVIEW] ETHAN MATTHEWS ON CONTENT CREATION TIPS + FAVOURITE CHRISTMAS MEMORIES

December 23, 2022

VIPER’s editor Victor Davies spoke to TikToker and dancer, Ethan Matthews on the set of the JD King of the Game Christmas campaign. We’ve got interviews with the stars of the advert dropping on site every day until Christmas, stay tuned for chats with Amaria BB, PK Humble and more… So how are you finding the JD campaign? It’s a completely new experience, I haven’t done anything like this since I was a kid. Unreal. It’s hard to believe that I’m now working with a name as big as JD. I feel slightly out of my depth, but it’s exciting.  What’s

Read More »

[INTERVIEW] OJERIME ON HER WRITING STYLE + ESSENTIAL CHRISTMAS FOOD

December 22, 2022

VIPER’s founder Lily Mercer spoke to South London singer and songwriter, Ojerime on the set of the JD King of the Game Christmas campaign. We’ve got interviews with the stars of the advert dropping on site every day until Christmas, stay tuned for chats with Ethan Matthews, Amaria BB and more… You brought a dark energy to R&B which is refreshing, do you feel like that was needed in the genre? I wouldn’t say it’s something that happened with intention but it happened through my execution, which is very DIY. A lot of the production I was using, I took a

Read More »

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[NEWS] AFRO NATION PORTUGAL 2023 ANNOUNCES BIGGEST NAMES IN AFROBEATS, AMAPIANO & MORE0

February 2, 2023

After a year of highs and countless mind-blowing moments, the World’s biggest Afrobeats festival returns to Portimão’s sun-kissed coast this summer. Taking place between 28-30th June 2023, Afro Nation Portugal announces the first wave of names today.  Among an ever-impressive array of artists are the first three headline acts, including global giant Burna Boy, US hip hop royalty 50 Cent and French-Senegalese rap sensation Booba, with even more still to come. Having made a name for hosting all the hottest acts and future stars, whilst representing sounds from every corner of the African continent, Afro Nation Portugal 2023 changes the game again with global stars joining the movement

Read More »

[NEWS] DR. DRE’S MAGNUM OPUS ‘THE CHRONIC’ RETURNS TO STREAMING SERVICES TO CELEBRATE 30TH ANNIVERSARY

February 1, 2023

Legendary 7X GRAMMY and Emmy Award-winning artist/producer Dr. Dre celebrates the 30th anniversary of his magnum opus, The Chronic by announcing the album will be re-released by its original distributor, Interscope Records which worked The Chronic in 1992 via its relationship with Death Row Records. The Chronic, which is not currently available on streaming services, will again be available to fans on all major DSPs today, February 1, 2023. The re-release of the acclaimed work will be accompanied by a special Chronic merch collection which will be available on www.interscope.com.  “I am thrilled to bring the Chronic home to its original distribution partner,

Read More »

[NEWS] ROLLING LOUD THAILAND ANNOUNCES LINEUP

February 1, 2023

Bringing the best in rap music to cities around the world, Rolling Loud is a true global phenomenon. Going big for its first-ever festival in Asia, Rolling Loud announces the star-studded lineup for Rolling Loud Thailand 2023. Headlined by Travis Scott, Cardi B, and Chris Brown, the newly-announced lineup is an eclectic mix of current stars, respected veterans, and red-hot rap stars from Thailand and other Asian countries. Bringing three action-packed days of hip-hop at a picturesque beachside location, Rolling Loud Thailand makes its debut at Legend Siam in Pattaya on April 13th-15th, 2023. Beyond the headliners, Rolling Loud Thailand promises performances from Teriyaki

Read More »

[NEWS] WIRELESS 2023 REVEALS HEADLINERS AND FIRST WAVE OF ACTS

January 27, 2023

Gopuff delivers Wireless has just announced three massive UK exclusive headliners – Travis Scott, Playboi Carti and D-Block Europe, special guest 50 Cent and a host of huge exclusive acts including Lil Uzi Vert, Popcaan, Headie One, Ice Spice, FLO, Latto, Joey Bada$$ and more. Gopuff delivers Wireless returns to its spiritual home in London’s Finsbury Park on Fri 07-Sun 09 July bringing the global Hip-Hop, Rap, R&B, Trap, Afrobeats and Grime communities together in the capital for one weekend only. Renowned for ‘I was there’ moments, special guests and star-studded after parties, the lineup is already stacked and demand is incredibly

Read More »

[FEATURE] MY FAVOURITE MIXTAPE: FLIPTRIX

January 27, 2023

VIPER sat down with London born lyricist Fliptrix in the lead up to his upcoming UK tour to hear all about his favourite mixtape… What’s your favourite mixtape ever?  DJ Louis Slipperz ‘£10 bag’. Why is it so significant to you? It was a big inspiration for me when I started making music. I found it at a very key time after I’d been listening to US [Hip Hop] for a long time, when I heard from people from the UK rapping with their own accent, talking about places and things I can relate too it really inspired me to

Read More »

[INTERVIEW] R.A.E. ON MANIFESTATION + WORST CHRISTMAS MEMORIES

December 24, 2022

VIPER’s founder Lily Mercer spoke to South London singer, R.A.E., on the set of the JD King of the Game Christmas campaign… Not Ekin-Su listening to ‘Like This’! What was your reaction when you saw that video? It was crazy because I’ve never watched an episode of Love Island in my life, I don’t even really watch TV. Someone sent it to me and they’re like, “your song’s in the background!” I was like, “what?! Oh my gosh!” I knew of her, so I was like, ‘this is crazy’ because I’m an independent artist. Someone as big as her listening to

Read More »

[INTERVIEW] PK HUMBLE ON HIS BFF ABRA CADABRA + AWKWARD INTERVIEW MOMENTS

December 24, 2022

VIPER’s founder Lily Mercer spoke to YouTuber and presenter, PK Humble on the set of the JD King of the Game Christmas campaign. We’ve got interviews with the stars of the advert dropping on site every day until Christmas, stay tuned for a chat with R.A.E… How did you get the name PK Humble? I got the name from my older brother. Just like King George the first, King George the second, I used my initials and took the name. My brother is actually humble, I’m not really humble, I just took the name. What situation in life humbled you the

Read More »

[INTERVIEW] AMARIA BB ON SKILLIBENG COLLAB + CAREER GOALS

December 23, 2022

VIPER’s founder Lily Mercer spoke to East London musician, Amaria BB, on the set of the JD King of the Game Christmas campaign. We’ve got interviews with the stars of the advert dropping on site every day until Christmas, stay tuned for chats with R.A.E and PK Humble… What was it like working with Skillibeng? It was very authentic, it just happened. He shouted me and then we just did the song.  When did you start to feel like your Jamaican heritage was coming into your music? Early this year, with ‘Slow Motion’, my first official release, I tapped more into

Read More »

[INTERVIEW] ETHAN MATTHEWS ON CONTENT CREATION TIPS + FAVOURITE CHRISTMAS MEMORIES

December 23, 2022

VIPER’s editor Victor Davies spoke to TikToker and dancer, Ethan Matthews on the set of the JD King of the Game Christmas campaign. We’ve got interviews with the stars of the advert dropping on site every day until Christmas, stay tuned for chats with Amaria BB, PK Humble and more… So how are you finding the JD campaign? It’s a completely new experience, I haven’t done anything like this since I was a kid. Unreal. It’s hard to believe that I’m now working with a name as big as JD. I feel slightly out of my depth, but it’s exciting.  What’s

Read More »

[INTERVIEW] OJERIME ON HER WRITING STYLE + ESSENTIAL CHRISTMAS FOOD

December 22, 2022

VIPER’s founder Lily Mercer spoke to South London singer and songwriter, Ojerime on the set of the JD King of the Game Christmas campaign. We’ve got interviews with the stars of the advert dropping on site every day until Christmas, stay tuned for chats with Ethan Matthews, Amaria BB and more… You brought a dark energy to R&B which is refreshing, do you feel like that was needed in the genre? I wouldn’t say it’s something that happened with intention but it happened through my execution, which is very DIY. A lot of the production I was using, I took a

Read More »