Hip Hop

[FEATURE] MY FAVOURITE MIXTAPE: DINA AYADA

December 19, 2023

Hailing from Belgium with fluency in five languages, 19-year-old Moroccan artist Dina Ayada creates music inspired by a deep appreciation for American hip-hop but informed by a global vision, earning co-signs from Kanye West, Playboi Carti, Ty Dolla $ign, Swae Lee, Chase B, French Montana. VIPER caught up with her to hear all about her favourite mixtape ever… What’s your favourite mixtape ever?  Live. Love. ASAP – A$AP Rocky Why is it so significant to you?  As a 19-year-old artist, I was only eight years old when A$AP Rocky released ‘Live. Love. ASAP.’ Back in elementary school, when I was just starting

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[FEATURE] MY FAVOURITE MIXTAPE: PERTRELLI PURPLE

December 12, 2023

Based in Leeds, Pertrelli Purple is a Musician and DJ describes his sound as “miscellaneous north” based on his accent and the cities he has frequented. His musical journey began at 10 years old when he learned to play guitar before later discovering Grime as a teenager.  Those origins quickly transitioned into making more thought provoking Hip-Hop and exploring other genres as a DJ and producer. With support from community radio station’s; Reprezent Radio and Balamii, Pertrelli has since shifted his focus to his forthcoming project as he looks to cement his name as a well rounded multi-instrumentalist artist. What’s

Read More »

[STYLE] CONVERSE TAPS MARTINE ALI TO PUSH THE EDGES OF THE CHUCK TAYLOR ALL STAR’S ICONIC DNA

November 29, 2023

For The Bold, The Confident, and The Disruptor, Jewelry Designer Martine Ali to Present First Take on the New Chuck 70 De Luxe Wedge With an aesthetic now defined by sleek, modular and utilitarian pieces that evoke the hip-hop and alternative energy of the 90s – early 2000s, Martine Ali’s accessories have become signature to the creative and cultural icons of our time. Ali began to experiment with metals through chain-based accessories within the industrial setting of her Brooklyn studio. Long inspired by the energy of New York City, Ali’s studio practice became her signature creative process resulting in pieces

Read More »

[NEWS] HENNESSY x cHIP sHOP, AN EXCLUSIVE PARTNERSHIP HONOURING 50 YEARS OF HIP-HOP

October 7, 2023

Hennessy teams up with cHIP sHOP, BXTN for a special celebration of Hip-Hop 50, with a one-off show starring Ghetts and the next generation of UK hip-hop artists, plus Henny Hot Wings… Hennessy, the world’s leading cognac brand and one of the most name-dropped brands in Hip-Hop has launched its month-long collaboration with Brixton’s legendary cHIP sHOP to champion rising artists who are keeping the heartbeat of the genre alive. Kicking off last night with a VIP launch event that saw performances from a selection of artists who represent their generation of Hip-Hop. Headlined by UK Rap legend, GHETTS. The

Read More »

[LISTEN] NEW RELEASES: SEPTEMBER 8TH

September 8, 2023

We’ve rounded up some of the best projects to drop in the past week, what are you checking out first? Teezo Touchdown – ‘how do you sleep at night?’ M Huncho – ‘my neghbours don’t know.’ Lancey Foux – ‘BACK2DATRAP’ A Boogie Wit da Hoodie – ‘B4 BOA’  Cam’ron – ‘The Lost Files Vol. 1’ Curren$y x Jet Life – ‘Open Seasoner’ Lil Peep x ILoveMakonnen – ‘Diamonds’ 38 Spesh x Conway The Machine – ‘Speshal Machinery’ FRISCO x INFAMOUSIZAK – ‘Winning Team’ DJ Sliink – ‘Bricks To The 6’ Oladapo – ‘IN CASE I NEVER LOVE AGAIN’ Tommy Richman

Read More »

[FEATURE] VIPER PRESENTS: L E M F R E C K

September 4, 2023

What five words define your sound?Black Recollection Dressed In Feeling Tell me something unique about your creative process I’m not sure it’s unique but I consume all the Arts I possibly can. Music, Film or Art I make a conscious effort to stay inspired no matter what. Way before I pick up a pen.  Which song of yours would you like people to hear first?This one is hard I genuinely don’t have a favourite. ‘That Guy’ or ‘Sad Boys Club’ maybe. What inspired you to make that song?[Laughs] Good question, I think I was going through a lot. One day

Read More »

[FEATURE] VIPER PRESENTS: PARIS TEXAS

August 18, 2023

Fresh from the release of their ‘MID AIR’ album, LA-based Hip Hop duo Paris Texas caught up with VIPER for this interview before they head out on tour. Get familiar with rapper-producers Louie Pastel and Felix via this interview… What five words define your sound? Louie: Gigantic. Funny. Horny. Fun. Pro-Hoe. Tell me something unique about your creative process Louie: Make the beat, murmur words then write to the murmurs. Felix: Sometimes I’ll write a whole verse, then when it’s time to record I freestyle a whole new verse [laughs]. Which song of yours would you like people to hear first? Louie: ‘Closed Caption’

Read More »

[RECAP] ROLLING LOUD MIAMI ’23

August 17, 2023

Amidst the jubilation of Hip Hop’s 50th anniversary, Rolling Loud made a triumphant return to its home city of Miami Gardens at the prestigious Hard Rock Stadium. Founded by the visionary duo, Matt Zingler and Tariq Cherif, Rolling Loud has successfully captured the hearts of Rap enthusiasts worldwide, leading to its expansion across continents, from North America to Europe and Asia. This year’s lineup was nothing short of extraordinary, boasting major headliners such as Playboi Carti, Travis Scott and A$AP Rocky. Attendees were treated to electrifying and unexpected performances from the likes of Cardi B and Kai Cenat, while also

Read More »

[FEATURE] VIPER PRESENTS: BLAQBONEZ

August 11, 2023

Nigeria’s eminent rapper and singer-songwriter, Blaqbonez, has made a captivating comeback with his latest two-track project, introducing two exhilarating songs: ‘Like Ice Spice’ and ‘Like Bezos‘ Blaqbonez has masterfully curated a collection of tracks that serve as the ultimate anthem for the summer season. These new songs invite his fans to immerse themselves in the groovy melodies and irresistible mid-tempo beats. What five words define your sound? Authentic, audacious, creative, different, and versatile Tell me something unique about your creative process I can draw inspiration from anything going on around me or that inspires creativity. Which song of yours would

Read More »

[STYLE] FARFETCH X STADIUM GOODS | 50 YEARS OF HIP HOP

August 11, 2023

Friday 11th August marks the ‘birth’ of Hip Hop and FARFETCH are celebrating the occasion with an editorial commissioned by Stadium Goods, exploring how sneaker culture was influenced by Hip Hop. The boundary-defying genre was born on 11 August 1973 when 18 year old Kool Herc set up his turntables at a South Bronx block party and started mixing records on his homemade sound system. The genre-turned-cultural-movement has since formed an indelible alliance with the world of fashion – most notably streetwear – with sneakers intrinsically tied to hip-hop’s pioneering roots and the artists that paved the way. Zach Schlemmer, a

Read More »

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[FEATURE] MY FAVOURITE MIXTAPE: DINA AYADA

December 19, 2023

Hailing from Belgium with fluency in five languages, 19-year-old Moroccan artist Dina Ayada creates music inspired by a deep appreciation for American hip-hop but informed by a global vision, earning co-signs from Kanye West, Playboi Carti, Ty Dolla $ign, Swae Lee, Chase B, French Montana. VIPER caught up with her to hear all about her favourite mixtape ever… What’s your favourite mixtape ever?  Live. Love. ASAP – A$AP Rocky Why is it so significant to you?  As a 19-year-old artist, I was only eight years old when A$AP Rocky released ‘Live. Love. ASAP.’ Back in elementary school, when I was just starting

Read More »

[FEATURE] MY FAVOURITE MIXTAPE: PERTRELLI PURPLE

December 12, 2023

Based in Leeds, Pertrelli Purple is a Musician and DJ describes his sound as “miscellaneous north” based on his accent and the cities he has frequented. His musical journey began at 10 years old when he learned to play guitar before later discovering Grime as a teenager.  Those origins quickly transitioned into making more thought provoking Hip-Hop and exploring other genres as a DJ and producer. With support from community radio station’s; Reprezent Radio and Balamii, Pertrelli has since shifted his focus to his forthcoming project as he looks to cement his name as a well rounded multi-instrumentalist artist. What’s

Read More »

[STYLE] CONVERSE TAPS MARTINE ALI TO PUSH THE EDGES OF THE CHUCK TAYLOR ALL STAR’S ICONIC DNA

November 29, 2023

For The Bold, The Confident, and The Disruptor, Jewelry Designer Martine Ali to Present First Take on the New Chuck 70 De Luxe Wedge With an aesthetic now defined by sleek, modular and utilitarian pieces that evoke the hip-hop and alternative energy of the 90s – early 2000s, Martine Ali’s accessories have become signature to the creative and cultural icons of our time. Ali began to experiment with metals through chain-based accessories within the industrial setting of her Brooklyn studio. Long inspired by the energy of New York City, Ali’s studio practice became her signature creative process resulting in pieces

Read More »

[NEWS] HENNESSY x cHIP sHOP, AN EXCLUSIVE PARTNERSHIP HONOURING 50 YEARS OF HIP-HOP

October 7, 2023

Hennessy teams up with cHIP sHOP, BXTN for a special celebration of Hip-Hop 50, with a one-off show starring Ghetts and the next generation of UK hip-hop artists, plus Henny Hot Wings… Hennessy, the world’s leading cognac brand and one of the most name-dropped brands in Hip-Hop has launched its month-long collaboration with Brixton’s legendary cHIP sHOP to champion rising artists who are keeping the heartbeat of the genre alive. Kicking off last night with a VIP launch event that saw performances from a selection of artists who represent their generation of Hip-Hop. Headlined by UK Rap legend, GHETTS. The

Read More »

[LISTEN] NEW RELEASES: SEPTEMBER 8TH

September 8, 2023

We’ve rounded up some of the best projects to drop in the past week, what are you checking out first? Teezo Touchdown – ‘how do you sleep at night?’ M Huncho – ‘my neghbours don’t know.’ Lancey Foux – ‘BACK2DATRAP’ A Boogie Wit da Hoodie – ‘B4 BOA’  Cam’ron – ‘The Lost Files Vol. 1’ Curren$y x Jet Life – ‘Open Seasoner’ Lil Peep x ILoveMakonnen – ‘Diamonds’ 38 Spesh x Conway The Machine – ‘Speshal Machinery’ FRISCO x INFAMOUSIZAK – ‘Winning Team’ DJ Sliink – ‘Bricks To The 6’ Oladapo – ‘IN CASE I NEVER LOVE AGAIN’ Tommy Richman

Read More »

[FEATURE] VIPER PRESENTS: L E M F R E C K

September 4, 2023

What five words define your sound?Black Recollection Dressed In Feeling Tell me something unique about your creative process I’m not sure it’s unique but I consume all the Arts I possibly can. Music, Film or Art I make a conscious effort to stay inspired no matter what. Way before I pick up a pen.  Which song of yours would you like people to hear first?This one is hard I genuinely don’t have a favourite. ‘That Guy’ or ‘Sad Boys Club’ maybe. What inspired you to make that song?[Laughs] Good question, I think I was going through a lot. One day

Read More »

[FEATURE] VIPER PRESENTS: PARIS TEXAS

August 18, 2023

Fresh from the release of their ‘MID AIR’ album, LA-based Hip Hop duo Paris Texas caught up with VIPER for this interview before they head out on tour. Get familiar with rapper-producers Louie Pastel and Felix via this interview… What five words define your sound? Louie: Gigantic. Funny. Horny. Fun. Pro-Hoe. Tell me something unique about your creative process Louie: Make the beat, murmur words then write to the murmurs. Felix: Sometimes I’ll write a whole verse, then when it’s time to record I freestyle a whole new verse [laughs]. Which song of yours would you like people to hear first? Louie: ‘Closed Caption’

Read More »

[RECAP] ROLLING LOUD MIAMI ’23

August 17, 2023

Amidst the jubilation of Hip Hop’s 50th anniversary, Rolling Loud made a triumphant return to its home city of Miami Gardens at the prestigious Hard Rock Stadium. Founded by the visionary duo, Matt Zingler and Tariq Cherif, Rolling Loud has successfully captured the hearts of Rap enthusiasts worldwide, leading to its expansion across continents, from North America to Europe and Asia. This year’s lineup was nothing short of extraordinary, boasting major headliners such as Playboi Carti, Travis Scott and A$AP Rocky. Attendees were treated to electrifying and unexpected performances from the likes of Cardi B and Kai Cenat, while also

Read More »

[FEATURE] VIPER PRESENTS: BLAQBONEZ

August 11, 2023

Nigeria’s eminent rapper and singer-songwriter, Blaqbonez, has made a captivating comeback with his latest two-track project, introducing two exhilarating songs: ‘Like Ice Spice’ and ‘Like Bezos‘ Blaqbonez has masterfully curated a collection of tracks that serve as the ultimate anthem for the summer season. These new songs invite his fans to immerse themselves in the groovy melodies and irresistible mid-tempo beats. What five words define your sound? Authentic, audacious, creative, different, and versatile Tell me something unique about your creative process I can draw inspiration from anything going on around me or that inspires creativity. Which song of yours would

Read More »

[STYLE] FARFETCH X STADIUM GOODS | 50 YEARS OF HIP HOP

August 11, 2023

Friday 11th August marks the ‘birth’ of Hip Hop and FARFETCH are celebrating the occasion with an editorial commissioned by Stadium Goods, exploring how sneaker culture was influenced by Hip Hop. The boundary-defying genre was born on 11 August 1973 when 18 year old Kool Herc set up his turntables at a South Bronx block party and started mixing records on his homemade sound system. The genre-turned-cultural-movement has since formed an indelible alliance with the world of fashion – most notably streetwear – with sneakers intrinsically tied to hip-hop’s pioneering roots and the artists that paved the way. Zach Schlemmer, a

Read More »