Feature

[INTERVIEW] ISLAM ELDESSOUKY

November 6, 2024

To celebrate the launch of Coca-Cola’s Christmas Advert, VIPER spoke with Islam ElDessouky, the Global Vice President of Strategy and Content at Coca-Cola. We discussed the brand’s use of AI and Out-of-home marketing, highlighting how the iconic brand incorporates both elements in its campaigns. ElDessouky began his career at Coca-Cola in 2006 and has introduced memorable digital and physical experiences with his innovative marketing strategies. The launch of Coca-Cola’s Christmas campaign marks the start of the holiday season. How do you keep such an iconic moment so fresh every year, and ensure it appeals to all generations? That’s a great

Read More »

[NEWS] THE COCA-COLA CHRISTMAS TRUCK TOUR IS BACK

November 5, 2024

Holidays Are Coming! The magic of the holiday season is set to sparkle even brighter as the eagerly anticipated annual Coca-Cola Christmas Truck Tour is back, bringing the magic of the season to towns and cities across Great Britain.   Bringing friends and family together to enjoy a magical moment of festive fun, the loved tour will this year support FareShare, the UK’s biggest charity fighting hunger and food waste.   Promising to be bigger and better than ever before and set in a magical winter wonderland setting, for every person that attends the Coca-Cola Christmas Truck Tour, the equivalent of a

Read More »

[FEATURE] VIPER PRESENTS: CHIKE

November 4, 2024

Award-winning Nigerian pop/soul sensation Chike has already hit one billion plays online and achieved much critical acclaim, including winning ‘Best R&B Album’ at last year’s Headies Award. Get familiar… What five words define your sound? I will say African, I will say highlife-influenced, emotional, storytelling, and I will also say life. Tell me something unique about your creative process. I like motion. I like to create with some type of motion. Something unique is a lot of the songs I make I go on a drive in my car, and I write and sing it, feel it then I go back

Read More »

[FEATURE] VIPER PRESENTS: CHERISE

November 1, 2024

Following the release of her EP ‘Butter’, Brit Soul artist CHERISE gives VIPER the lowdown. Get familiar… What five words define your sound? Quirky, Soulful, Butterly, Black, British. Tell me something unique about your creative process. I wrote this album with three of my mates: Lewis Moody, Benjamin Muralt, Tal Janes, and we didn’t start writing thinking about an EP; we just wrote to re-connect to the creative spark. Which song of yours would you like people to hear first? ‘Lost Satellite’ What inspired you to make that song? At the beginning of this year, I was feeling very lost. I

Read More »

[FEATURE] VIPER PRESENTS: N3WYRKLA

October 30, 2024

Rising alt-R&B star N3WYRKLA is one of the most exciting young artists on the East Coast. Get familiar with this VIPER Presents interview… What five words define your sound? Different. Honest. Fun. Relatable. Genreless. Tell me something unique about your creative process. My writing process is always different. Sometimes I freestyle, sometimes I write out my lyrics and other times I’m writing songs randomly throughout my day. Which song of yours would you like people to hear first? ‘It don’t hit no more’ is one of my favourites. I feel like it encompasses my sound the most, even though I have

Read More »

[FEATURE] VIPER PRESENTS: ALPHA P

October 28, 2024

Join us as we dive into the vibrant world of Afropop with rising star Alpha P, exploring his musical journey and unique sound… What five words define your sound? Raw, Original, Experimental, Soulful, Intentional. Tell me something unique about your creative process. I always come up with the melodies first, arrange the melodies in verses, the hook and chorus before I write, then re-record the now written melodies. Which song of yours would you like people to hear first?  ‘Light’ What inspired you to make that song? I lost someone special to me and I made this song to kind of comfort myself while

Read More »

[FEATURE] VIPER PRESENTS: DOODIE LO

October 23, 2024

Doodie Lo has earned a reputation as one of the Midwest rap scene’s most prolific storytellers. The Kankakee, IL native sheds his tough exterior to showcase his more vulnerable side on his album, ‘What Made Me’. Get familiar with this VIPER interview… What five words define your sound? Passion, truth, pain, fun, addiction. Tell me something unique about your creative process.  My creative process is making music for self-help. Making my music is my therapy – sounds, melodies, beats are my therapist. Which song of yours would you like people to hear first? ‘Bald Headed Rich N***a (BHRN)’ What inspired you to

Read More »

[FEATURE] VIPER PRESENTS: DAECOLM

October 11, 2024

Daecolm has written alongside household names like Chris Brown, J Balvin, Ty Dolla $ign Mario, Wiz Kid and more. Following the success of his global summer hit ‘I Adore You’, we spoke with the Grammy nominated Afro-Fusion pioneer… What five words define your sound?  Culture, fusion, experimental, passionate, fun. Tell me something unique about your creative process. My unique creative process is there is never one way to make a hit. The beauty is playing around with the approach and flowing. There is never a one way method to the madness. Which song of yours would you like people to hear first? ‘I

Read More »

[FEATURE] VIPER PRESENTS: JAE STEPHENS

October 10, 2024

Signed to Issa Rae’s label Raedio, Jae Stephens is an R&B and pop princess on the rise to stardom. Get to know the Dallas-born, Pasadena-raised songstress better with this VIPER Presents… What five words define your sound? Playful, slick, melodic, throwback, hooky!  Tell me something unique about your creative process   I’m a bit of a control freak when it comes to recording – I like to record myself at home and I almost spend more time on my vocal arrangements and layering than I do on writing the actual songs! Which song of yours would you like people to hear

Read More »

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[INTERVIEW] ISLAM ELDESSOUKY

November 6, 2024

To celebrate the launch of Coca-Cola’s Christmas Advert, VIPER spoke with Islam ElDessouky, the Global Vice President of Strategy and Content at Coca-Cola. We discussed the brand’s use of AI and Out-of-home marketing, highlighting how the iconic brand incorporates both elements in its campaigns. ElDessouky began his career at Coca-Cola in 2006 and has introduced memorable digital and physical experiences with his innovative marketing strategies. The launch of Coca-Cola’s Christmas campaign marks the start of the holiday season. How do you keep such an iconic moment so fresh every year, and ensure it appeals to all generations? That’s a great

Read More »

[NEWS] THE COCA-COLA CHRISTMAS TRUCK TOUR IS BACK

November 5, 2024

Holidays Are Coming! The magic of the holiday season is set to sparkle even brighter as the eagerly anticipated annual Coca-Cola Christmas Truck Tour is back, bringing the magic of the season to towns and cities across Great Britain.   Bringing friends and family together to enjoy a magical moment of festive fun, the loved tour will this year support FareShare, the UK’s biggest charity fighting hunger and food waste.   Promising to be bigger and better than ever before and set in a magical winter wonderland setting, for every person that attends the Coca-Cola Christmas Truck Tour, the equivalent of a

Read More »

[FEATURE] VIPER PRESENTS: CHIKE

November 4, 2024

Award-winning Nigerian pop/soul sensation Chike has already hit one billion plays online and achieved much critical acclaim, including winning ‘Best R&B Album’ at last year’s Headies Award. Get familiar… What five words define your sound? I will say African, I will say highlife-influenced, emotional, storytelling, and I will also say life. Tell me something unique about your creative process. I like motion. I like to create with some type of motion. Something unique is a lot of the songs I make I go on a drive in my car, and I write and sing it, feel it then I go back

Read More »

[FEATURE] VIPER PRESENTS: CHERISE

November 1, 2024

Following the release of her EP ‘Butter’, Brit Soul artist CHERISE gives VIPER the lowdown. Get familiar… What five words define your sound? Quirky, Soulful, Butterly, Black, British. Tell me something unique about your creative process. I wrote this album with three of my mates: Lewis Moody, Benjamin Muralt, Tal Janes, and we didn’t start writing thinking about an EP; we just wrote to re-connect to the creative spark. Which song of yours would you like people to hear first? ‘Lost Satellite’ What inspired you to make that song? At the beginning of this year, I was feeling very lost. I

Read More »

[FEATURE] VIPER PRESENTS: N3WYRKLA

October 30, 2024

Rising alt-R&B star N3WYRKLA is one of the most exciting young artists on the East Coast. Get familiar with this VIPER Presents interview… What five words define your sound? Different. Honest. Fun. Relatable. Genreless. Tell me something unique about your creative process. My writing process is always different. Sometimes I freestyle, sometimes I write out my lyrics and other times I’m writing songs randomly throughout my day. Which song of yours would you like people to hear first? ‘It don’t hit no more’ is one of my favourites. I feel like it encompasses my sound the most, even though I have

Read More »

[FEATURE] VIPER PRESENTS: ALPHA P

October 28, 2024

Join us as we dive into the vibrant world of Afropop with rising star Alpha P, exploring his musical journey and unique sound… What five words define your sound? Raw, Original, Experimental, Soulful, Intentional. Tell me something unique about your creative process. I always come up with the melodies first, arrange the melodies in verses, the hook and chorus before I write, then re-record the now written melodies. Which song of yours would you like people to hear first?  ‘Light’ What inspired you to make that song? I lost someone special to me and I made this song to kind of comfort myself while

Read More »

[FEATURE] VIPER PRESENTS: DOODIE LO

October 23, 2024

Doodie Lo has earned a reputation as one of the Midwest rap scene’s most prolific storytellers. The Kankakee, IL native sheds his tough exterior to showcase his more vulnerable side on his album, ‘What Made Me’. Get familiar with this VIPER interview… What five words define your sound? Passion, truth, pain, fun, addiction. Tell me something unique about your creative process.  My creative process is making music for self-help. Making my music is my therapy – sounds, melodies, beats are my therapist. Which song of yours would you like people to hear first? ‘Bald Headed Rich N***a (BHRN)’ What inspired you to

Read More »

[FEATURE] VIPER PRESENTS: DAECOLM

October 11, 2024

Daecolm has written alongside household names like Chris Brown, J Balvin, Ty Dolla $ign Mario, Wiz Kid and more. Following the success of his global summer hit ‘I Adore You’, we spoke with the Grammy nominated Afro-Fusion pioneer… What five words define your sound?  Culture, fusion, experimental, passionate, fun. Tell me something unique about your creative process. My unique creative process is there is never one way to make a hit. The beauty is playing around with the approach and flowing. There is never a one way method to the madness. Which song of yours would you like people to hear first? ‘I

Read More »

[FEATURE] VIPER PRESENTS: JAE STEPHENS

October 10, 2024

Signed to Issa Rae’s label Raedio, Jae Stephens is an R&B and pop princess on the rise to stardom. Get to know the Dallas-born, Pasadena-raised songstress better with this VIPER Presents… What five words define your sound? Playful, slick, melodic, throwback, hooky!  Tell me something unique about your creative process   I’m a bit of a control freak when it comes to recording – I like to record myself at home and I almost spend more time on my vocal arrangements and layering than I do on writing the actual songs! Which song of yours would you like people to hear

Read More »