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  • THE FRIDAY ROTATION DROP LIST: MAY 22ND [BIG NEW RELEASES]

  • VIPER PRESENTS: SUNSHINE BENZI INTERVIEW [2026 FEATURE]

  • 600 MILLION VIEWS & ZERO AI: HOW KELVIN JONES IS SAVING THE MUSIC VIDEO

  • MEET THE PRODUCERS: 300 SONGS AND A CASIO KEYBOARD – HOW DEEZLE BUILT THE SOUND OF A GENERATION

  • THE FRIDAY ROTATION DROP LIST: APRIL 10TH

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  • TREK LACE
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    TREK LACE: UPGRADE YOUR SNEAKER ROTATION WITH CREP PROTECT’S NEW TECHNICAL LACES

    By Lily Mercer
    May 27, 2026
    Upgrade your trainers with Crep Protect Trek Laces. Infused with hydrophobic nanotechnology to repel stains, these rugged, outdoor-inspired tri-tone laces are designed to instantly ...
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  • FRIDAY DROP LIST
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    THE FULL FRIDAY DROP LIST: MARCH 20TH

    By Lily Mercer
    March 20, 2026
    This week is spearheaded by the return of Nas & DJ Premier, who reignite their legendary chemistry on the sharp and soulful GiT Ready. ...
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  • FRIDAY DROP LIST
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    THE FULL FRIDAY DROP LIST: MARCH 13TH

    By Lily Mercer
    March 15, 2026
    The Friday Drop List: This week belongs to Ms Banks. Her debut album, SOUTH LDN LOVER GIRL, is a masterclass in versatility, proving why ...
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  • Uncategorized

    PUMA AND SKEPTA’S DROP TWO OF THE SKOPE FOREVER MID SNEAKERPUMA AND SKEPTA’S DROP TWO OF THE SKOPE FOREVER MID SNEAKERPUMA AND SKEPTA’S DROP TWO OF THE SKOPE FOREVER MID SNEAKER

    By Lily Mercer
    February 26, 2025
    PUMA AND SKEPTA’S DROP TWO OF THE SKOPE FOREVER MID SNEAKER: PUMA and Big Smoke amplify their creative collaboration with the launch of a ...
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  • Uncategorized

    A$AP ROCKY APPOINTED AS FIRST EVER RAY-BAN CREATIVE DIRECTOR 

    By Lily Mercer
    February 22, 2025
    A$AP ROCKY APPOINTED AS FIRST EVER RAY-BAN CREATIVE DIRECTOR: The Iconic Brand Teams Up with Global Superstar to Redefine Style and Vision for Ray-Ban Studios. Ray-Ban is excited to announce ...
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  • Uncategorized

    GIGGS, GHETTS AND MORE ANNOUNCED FOR LOVE SAVES THE DAY [NEWS]

    By Lily Mercer
    January 22, 2025
    GIGGS, GHETTS AND MORE ANNOUNCED FOR LOVE SAVES THE DAY: Love Saves The Day returns to Ashton Court on Saturday 24 and Sunday 25 ...
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  • Uncategorized

    STOCKX RELEASES THE BIG FACTS REPORT [STYLE]

    By Lily Mercer
    January 16, 2025
    StockX releases the Big Facts Report: their Sixth Annual Current Culture Index revealing 2024’s Biggest Brands, Resale Predictions for 2025 The latest trend report from ...
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  • Uncategorized

    [STYLE] BOOHOOMAN LAUNCHES THEIR LATEST COLLABORATION WITH BRITISH RAPPER, HEADIE ONE 

    By Lily Mercer
    August 29, 2024
    This August, online global retailer boohooMAN.com is set to launch their latest co-designed collaboration with British rapper, Headie One. Taking creative inspiration from his ...
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    [STYLE] NEW BALANCE AND JD LAUNCH EXCLUSIVE 9060

    By Lily Mercer
    February 7, 2024
    Global ambassadors Cat Burns, Trayvon Bromell and A. Girl elevate the New Balance 9060 launch exclusive to JD In celebration of the launch of ...
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  • Uncategorized

    [LISTEN] NEW RELEASES: JANUARY 26TH

    By Lily Mercer
    January 26, 2024
    We’ve rounded up some of the best projects to drop in the past week, what are you checking out first? Benny the Butcher – ...
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  • NEW MUSIC FRIDAY: JUNE 5TH

    NEW MUSIC FRIDAY: JUNE 5TH

    By Lily Mercer
    June 5, 2026
  • Henri-Lloyd

    HENRI-LLOYD EXPANDS UK FOOTPRINT WITH NEW GUNWHARF QUAYS STORE IN PORTSMOUTH

    By Lily Mercer
    June 3, 2026
  • TJ Atoms

    TJ ATOMS: BREAKING REALITY AND SHAPING A NEW SOUND

    By Lily Mercer
    June 3, 2026
  • [MAGAZINE] WHO IS IAN CONNOR?

    By Lily Mercer
    February 25, 2014
  • [INTERVIEW] RUSS MILLIONS

    By Lily Mercer
    December 10, 2021
  • Advantages & Disadvantages of Ice Cream to Human Health

    By Lily Mercer
    June 10, 2015
  • Viper Magazine Interviews Wave Montega About His New Album ‘Catharsis’ - WPGM PR
    on
    December 22, 2022

    [INTERVIEW] WAVE MONTEGA HAS BIG THINGS COMING

    […] On the back ...
  • Russ Millions Reveals New Mixtape is “99% Finished”  | DotFM.USa
    on
    May 16, 2022

    [INTERVIEW] RUSS MILLIONS

    […] “Being number one ...
  • Russ Millions Reveals New Mixtape is “99% Finished”  | e-Radio.USa
    on
    May 16, 2022

    [INTERVIEW] RUSS MILLIONS

    […] “Being number one ...

Timeline

  • June 5, 2026

    NEW MUSIC FRIDAY: JUNE 5TH

  • June 3, 2026

    HENRI-LLOYD EXPANDS UK FOOTPRINT WITH NEW GUNWHARF QUAYS STORE IN PORTSMOUTH

  • June 3, 2026

    TJ ATOMS: BREAKING REALITY AND SHAPING A NEW SOUND

  • May 29, 2026

    NEW MUSIC FRIDAY: MAY 29TH

  • May 27, 2026

    DARAMA INTERVIEW: THE SONIC ARCHITECT REDEFINING THE UK UNDERGROUND AT 110 BPM [VP 2026 / VOL. 01]

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    About us

    Since 2013, Viper Magazine has served as the definitive digital and print destination for the vanguard of music, fashion, and lifestyle. Since the inception, the platform has been dedicated to documenting the global underground while giving a voice to the artists and innovators who shape the zeitgeist before it hits the mainstream.

    Contact us

    • London, UK
    • lily@vipermag.com
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    • Comments

    • NEW MUSIC FRIDAY: JUNE 5TH

      NEW MUSIC FRIDAY: JUNE 5TH

      By Lily Mercer
      June 5, 2026
    • Henri-Lloyd

      HENRI-LLOYD EXPANDS UK FOOTPRINT WITH NEW GUNWHARF QUAYS STORE IN PORTSMOUTH

      By Lily Mercer
      June 3, 2026
    • TJ Atoms

      TJ ATOMS: BREAKING REALITY AND SHAPING A NEW SOUND

      By Lily Mercer
      June 3, 2026
    • NEW MUSIC FRIDAY: MAY 29TH

      NEW MUSIC FRIDAY: MAY 29TH

      By Lily Mercer
      May 29, 2026
    • [MAGAZINE] WHO IS IAN CONNOR?

      By Lily Mercer
      February 25, 2014
    • [INTERVIEW] RUSS MILLIONS

      By Lily Mercer
      December 10, 2021
    • [COVER STORY] DEJ LOAF

      By Lily Mercer
      November 21, 2014
    • Advantages & Disadvantages of Ice Cream to Human Health

      By Lily Mercer
      June 10, 2015
    • Viper Magazine Interviews Wave Montega About His New Album ‘Catharsis’ - WPGM PR
      on
      December 22, 2022

      [INTERVIEW] WAVE MONTEGA HAS BIG THINGS COMING

      […] On the back ...
    • Russ Millions Reveals New Mixtape is “99% Finished”  | DotFM.USa
      on
      May 16, 2022

      [INTERVIEW] RUSS MILLIONS

      […] “Being number one ...
    • Russ Millions Reveals New Mixtape is “99% Finished”  | e-Radio.USa
      on
      May 16, 2022

      [INTERVIEW] RUSS MILLIONS

      […] “Being number one ...
    • U.K Rapper Russ Millions Finally Drops “Reggae & Calypso” Video Ft. Buni & YV - UK ...
      on
      February 12, 2022

      [INTERVIEW] RUSS MILLIONS

      […] achieves them. “I ...

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