Articles.

[NEWS] VALIANT’S UK & EU TOUR

Jamaican music sensation Valiant is set to take the UK by storm with his highly anticipated tour, bringing his electrifying blend of dancehall, trap, and reggae to fans across the nation. The tour kicks off

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[FEATURE] DELPHIN MUSQUET INTERVIEW

Highly sought-after tattooist and fashion designer, Delphin Musquet tells VIPER about his recent collaboration with Sailor Jerry and his Sans Petrie clothing brand, plus his favourite trends in tattoo culture… What initially drew you to the

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[FEATURE] VIPER PRESENTS: DOC BROWN

Multi-faceted, critically acclaimed actor, comedian, screenwriter and songwriter Ben Bailey Smith, aka Doc Brown, has been a torchbearer for UK Rap for decades. For those that don’t know his name, get familiar… What five words define your

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[FEATURE] MATT B CUSTOMS INTERVIEW

To celebrate JD’s latest hook up with footwear and customisation brand, Matt B Customs, we spoke with him to discuss his favourite one-off creations. Breaking the boundaries of bespoke designs, this exciting partnership kicked off with a one-of-one duffle bag made up

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[FEATURE] VIPER PRESENTS: MACKWOOD

Drummer, producer, songwriter and bandleader,Mackwood, cut his teeth drumming and producing for some of the UK’s most exciting and forward thinking artists, including Col3trane, Nilufer Yanya, Jordan Rakei, Eliza and Blue Lab Beats. Get familiar with this VIPER

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[FEATURE] COCA-COLA’S TIMELESS BOND WITH MUSIC: A DEEP DIVE INTO ITS IMMERSIVE STRATEGY FOR FUTURE GENERATIONS

The Coca-Cola Music Experience 2024 was a resounding success, blending world-class performances, immersive brand experiences, and innovative collaborations. By blending artists from different regions, genres, and backgrounds, Coke Studio has solidified itself as a key driver in Coca-Cola’s engagement with younger audiences, leveraging the shared language of music to bridge geographical and cultural divides.

Read More »

[FEATURE] VIPER PRESENTS: LAHREL

British Jamaican artist, Lahrel, had her first break in music as the opening act for platinum-selling artist OMI on his worldwide tour, and has since been making a name for herself as a songwriter, working

Read More »

[INTERVIEW] ISLAM ELDESSOUKY

To celebrate the launch of Coca-Cola’s Christmas Advert, VIPER spoke with Islam ElDessouky, the Global Vice President of Strategy and Content at Coca-Cola. We discussed the brand’s use of AI and Out-of-home marketing, highlighting how

Read More »

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[NEWS] VALIANT’S UK & EU TOUR

Jamaican music sensation Valiant is set to take the UK by storm with his highly anticipated tour, bringing his electrifying blend of dancehall, trap, and reggae to fans across the nation. The tour kicks off

Read More »

[FEATURE] DELPHIN MUSQUET INTERVIEW

Highly sought-after tattooist and fashion designer, Delphin Musquet tells VIPER about his recent collaboration with Sailor Jerry and his Sans Petrie clothing brand, plus his favourite trends in tattoo culture… What initially drew you to the

Read More »

[FEATURE] VIPER PRESENTS: DOC BROWN

Multi-faceted, critically acclaimed actor, comedian, screenwriter and songwriter Ben Bailey Smith, aka Doc Brown, has been a torchbearer for UK Rap for decades. For those that don’t know his name, get familiar… What five words define your

Read More »

[FEATURE] MATT B CUSTOMS INTERVIEW

To celebrate JD’s latest hook up with footwear and customisation brand, Matt B Customs, we spoke with him to discuss his favourite one-off creations. Breaking the boundaries of bespoke designs, this exciting partnership kicked off with a one-of-one duffle bag made up

Read More »

[FEATURE] VIPER PRESENTS: MACKWOOD

Drummer, producer, songwriter and bandleader,Mackwood, cut his teeth drumming and producing for some of the UK’s most exciting and forward thinking artists, including Col3trane, Nilufer Yanya, Jordan Rakei, Eliza and Blue Lab Beats. Get familiar with this VIPER

Read More »

[FEATURE] COCA-COLA’S TIMELESS BOND WITH MUSIC: A DEEP DIVE INTO ITS IMMERSIVE STRATEGY FOR FUTURE GENERATIONS

The Coca-Cola Music Experience 2024 was a resounding success, blending world-class performances, immersive brand experiences, and innovative collaborations. By blending artists from different regions, genres, and backgrounds, Coke Studio has solidified itself as a key driver in Coca-Cola’s engagement with younger audiences, leveraging the shared language of music to bridge geographical and cultural divides.

Read More »

[FEATURE] VIPER PRESENTS: LAHREL

British Jamaican artist, Lahrel, had her first break in music as the opening act for platinum-selling artist OMI on his worldwide tour, and has since been making a name for herself as a songwriter, working

Read More »

[INTERVIEW] ISLAM ELDESSOUKY

To celebrate the launch of Coca-Cola’s Christmas Advert, VIPER spoke with Islam ElDessouky, the Global Vice President of Strategy and Content at Coca-Cola. We discussed the brand’s use of AI and Out-of-home marketing, highlighting how

Read More »