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  • KENDRICK LAMAR, JAY-Z, AND THE UNDENIABLE MEANING OF 27 GRAMMY WINS IN HIP HOP

  • SALLE INTERVIEW: 7 SECRETS BEHIND ONLY SAD PEOPLE SMILE AND HER RISE IN FASHION

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  • PRINT ISSUE STARRING SPICE, SKILLIBENG & MORE

Blog

  • Articles.
    By Lily Mercer
    March 25, 2018
    93
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    [MAGAZINE] GIRLS, LONDON

    I grew up on the Spice Girls. Wearing awkward crop tops, jelly shoes and glitter lip gloss, while my sister played Pac from the bedroom. Cassette ...
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  • Articles.
    By Lily Mercer
    March 21, 2018
    119
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    [MAGAZINE] ANNU KILPELAINEN

    “See something you want, take it for a ride, have some fun with it and then ditch it. That’s what we do with everything these days.” ...
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  • Articles.
    By Lily Mercer
    March 17, 2018
    128
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    [MAGAZINE] PHOTO RETROSPECTIVE: LISA LEONE

    You were originally a B-girl, what was it like being a part of the culture so early on? It was amazing, when you’re young and doing ...
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  • Articles.
    By Lily Mercer
    March 15, 2018
    185
    0

    [MAGAZINE] OSCAR #WORLDPEACE

    In a U.K. music scene that’s thriving with young, hungry talent ready to claim thrones, the seemingly revolving door can keep attentions away from some real ...
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  • Meet The Producers
    By Lily Mercer
    March 13, 2018
    169
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    [MAGAZINE] MEET THE PRODUCERS: SIR SPYRO

    Firstly, briefly introduce yourself. I’m Spryo, I’m from East London and I’ve been DJ-ing for the best part of 20 years. I started producing records around the ...
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  • Articles.
    By Lily Mercer
    March 11, 2018
    106
    0

    [MAGAZINE] HIP HOP // ASIA: A PERSONAL DIARY

    Once I managed to find hip hop culture in Hong Kong, I felt like I’d never left home. Before travelling to Hong Kong, South Korea and ...
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  • Articles.
    By Lily Mercer
    March 9, 2018
    122
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    [MAGAZINE] ALLAN KINGDOM IS GOOD

    A Nomad by definition is someone who is never home, or thought not to have any roots to a particular place. Often, they are discredited with ...
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  • Articles.
    By Lily Mercer
    March 7, 2018
    105
    0

    [MAGAZINE] THE QUESTIONS: DANIEL OG

    1. What do you smell like right now? Greatness mixed with a lil B.O, looool. 2. How would your last partner sum you up in 3 ...
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  • Articles.
    By Lily Mercer
    March 7, 2018
    140
    0

    [MAGAZINE] KNUCKS

    Individuality in music is something a lot of artists struggle with. In a current climate where the Internet is the main influencer, artists can pick and ...
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  • Articles.
    By Lily Mercer
    March 5, 2018
    161
    0

    [MAGAZINE] UK FUSION: THE HYBRID GENRE

    UK Grime and Afrobeats. Two strictly opposing genres. One, saturated by the gritty tales and brutal bass lines of inner city life; the other, a movement ...
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  • NIKE AIR MAX OG NEON

    JD DROPS BOLD NIKE AIR MAX OG NEON CAMPAIGN FRONTED BY LOUIS THEROUX, KASST 8, ...

    By Lily Mercer
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  • HUTCH INTERVIEW

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  • THE COUTURE CLUB

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  • [INTERVIEW] RUSS MILLIONS

    By Lily Mercer
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  • Advantages & Disadvantages of Ice Cream to Human Health

    By Lily Mercer
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  • Viper Magazine Interviews Wave Montega About His New Album ‘Catharsis’ - WPGM PR
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Timeline

  • March 5, 2026

    JD DROPS BOLD NIKE AIR MAX OG NEON CAMPAIGN FRONTED BY LOUIS THEROUX, KASST 8, ANGRY GINGE

  • March 4, 2026

    HUTCH INTERVIEW: VIPER PRESENTS [FEATURE] BOLD ENGAGING INTERVIEW 2026

  • March 4, 2026

    THE COUTURE CLUB DEFINES CITY LIFESTYLE WITH PRE-SPRING 2026 “ON THE GO” COLLECTION

  • February 27, 2026

    BEAUTIFULLY SAID X CASANOVA VINTAGE TAKE OVER SOLEBOX PARIS [22/01]

  • February 27, 2026

    FOOTASYLUM AND NEW BALANCE TAKE OVER MANCHESTER WITH THE LAUNCH OF THE “1000”

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    • NIKE AIR MAX OG NEON

      JD DROPS BOLD NIKE AIR MAX OG NEON CAMPAIGN FRONTED BY LOUIS THEROUX, KASST 8, ...

      By Lily Mercer
      March 5, 2026
    • HUTCH INTERVIEW

      HUTCH INTERVIEW: VIPER PRESENTS [FEATURE] BOLD ENGAGING INTERVIEW 2026

      By Lily Mercer
      March 4, 2026
    • THE COUTURE CLUB

      THE COUTURE CLUB DEFINES CITY LIFESTYLE WITH PRE-SPRING 2026 “ON THE GO” COLLECTION

      By Lily Mercer
      March 4, 2026
    • BEAUTIFULLY SAID X CASANOVA VINTAGE

      BEAUTIFULLY SAID X CASANOVA VINTAGE TAKE OVER SOLEBOX PARIS [22/01]

      By Lily Mercer
      February 27, 2026
    • [MAGAZINE] WHO IS IAN CONNOR?

      By Lily Mercer
      February 25, 2014
    • [INTERVIEW] RUSS MILLIONS

      By Lily Mercer
      December 10, 2021
    • [COVER STORY] DEJ LOAF

      By Lily Mercer
      November 21, 2014
    • Advantages & Disadvantages of Ice Cream to Human Health

      By Lily Mercer
      June 10, 2015
    • Viper Magazine Interviews Wave Montega About His New Album ‘Catharsis’ - WPGM PR
      on
      December 22, 2022

      [INTERVIEW] WAVE MONTEGA HAS BIG THINGS COMING

      […] On the back ...
    • Russ Millions Reveals New Mixtape is “99% Finished”  | DotFM.USa
      on
      May 16, 2022

      [INTERVIEW] RUSS MILLIONS

      […] “Being number one ...
    • Russ Millions Reveals New Mixtape is “99% Finished”  | e-Radio.USa
      on
      May 16, 2022

      [INTERVIEW] RUSS MILLIONS

      […] “Being number one ...
    • U.K Rapper Russ Millions Finally Drops “Reggae & Calypso” Video Ft. Buni & YV - UK ...
      on
      February 12, 2022

      [INTERVIEW] RUSS MILLIONS

      […] achieves them. “I ...

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