[STYLE] NEW ERA REVISITS A CLASSIC AND TAKES US ON A ROAD TRIP ACROSS THE US WITH ITS UPDATED TRUCKER STYLE

What originally started life as a promotional souvenir given out at truck stops across the US in the 70s, the trucker cap has become one of New Era’s iconic styles globally. This season, the brand pays homage to this classic silhouette with its HOME OF THE TRUCKER collection dedicated to iconic US cities, states, and New Era’s hometown of Buffalo, New York.

The collection features nine different colourways in New Era’s curved a-frame and 9FORTY adjustable silhouettes with the classic four-panel mesh back, snapback closure, and New Era logo to the left. Calling out the trucker’s humble interstate beginnings, six caps feature the names of iconic US cities and states including New York, Miami, Los Angeles, and California. Each cap has a hint of its corresponding city or state represented by its colourway. The vibrancy of Miami is encapsulated by baby blue, and pink on a bright white base, sun-soaked California is captured via a smoky orange and seasonal khaki colourway, and finally, New York features a bold black base with the famous NYC skyline placed at the forefront.

The remaining caps in the collection include appliques calling out New Era’s birthplace of Buffalo, New York, with added detailing featuring ‘1920’ – the year the brand was founded. Again, each applique sits on a base of neutral summer tones including beige and khaki. 

Shop the new Trucker collection at neweracap.eu.