Style

[STYLE] A NEW LINK UP IS LANDING: JD X MATTB CUSTOMS

The new partnership will make waves in the customisation game, taking things up a level for JD consumers. Today JD, the leading retailer for youth fashion and sportswear brands is proud to announce its latest partnership with exclusive footwear and customisation brand, MattB Customs, to create the freshest, bespoke designs in the game exclusively for JD consumers. Breaking the boundaries of bespoke designs, this exciting link-up will kick off with a one of one duffle bag made up of deconstructed JD trainers, handcrafted at Matt’s Manchester-based studio to create something entirely unique and exclusive, yet authentic to JD. Re-purposing materials

Read More »

[STYLE] TIMBERLAND’S NEW LEATHER ESPRESSO COLLECTION

Timberland’s new Leather Espresso Collection for AW’24, a refined lineup crafted in rich brown leather that’s perfect for the season change.  This collection reimagines six classic styles, including the 6-Inch Premium Lace-Up Boot, Stone Street Platform and a limited edition 8-Inch Super Boot, all in an espresso colourway with premium full-grain pebbled leather and gold hardware.  Each piece combines Timberland’s iconic craftsmanship, featuring Primaloft insulation and seam-sealed waterproof construction, ideal for both fashion and function during the colder months. 

Read More »

[STYLE] ARCTIC ARMY LAUNCHES AW24 COLLECTION

Arctic Army is back with a striking new collection for Autumn Winter ‘24, blending innovation, style and performance for those who dare to stand out. Set within an elevator, the campaign shows the versatility of the collection through individual characters and how each piece can fit seamlessly into different lifestyles, from the office to the gym or a night out. New styles for the season include the cutting-edge Hybrid Arctic Jacket with knitted sleeves and polyamide body, lightly filled in the body and hood, featuring the iconic Arctic Army logoand the women’s Long Gilet made from a stretch polyamide and down fill to keep the cold at bay. Premium real down fill is at the heart of the collection and

Read More »

[STYLE] CORVIDAE X DITCH: TWO CITIES. ONE CULTURE. A TRANSLANTIC COLLABORATION DROPPING THIS HALLOWEEN.

Ditch the costume this Halloween and choose Corvidae instead. This Halloween, North West London meets the West Coast as London-based streetwear brand Corvidae and Los Angeles icon Ditch unite for a menacing collaboration that merges the streetstyle of the UK with the US. The collaboration represents the best of both worlds, mixing Corvidae’s utilitarian designs with Ditch’s Californian arrogance, while weaving the gothic references throughout that unite the two brands as one. Together, they’ve reimagined each other’s bestsellers, like Corvidae’s spin on Ditch’s renowned Masked Hoodie, or Ditch’s take on the iconic Corvidae Puffer Jacket, which has been worn by

Read More »

[STYLE] PUMA AND SKEPTA UNVEIL TECH-LUXE COLLECTION FEATURING SKOPE FOREVER MID

PUMA and Skepta drop their second full collection, unveiling new apparel and footwear. This tech-luxe range fuses Skepta’s distinct style and cultural influence with PUMA’s sportswear archive. Designed for the outdoors, through Skepta’s unique lens, the latest collection features stealthy Pertex-equipped outerwear, accessories, and a fresh mid- top version of the Skope Forever sneaker. The Skope Forever Mid showcases outdoor-inspired details, including a leather upper, rope laces, and hiking-inspired lace stays. This iteration builds on the original Skope Forever sneaker, which debuted in May 2024, bringing early-2000s design into the present with a modern edge. The Pertex Puffer and Pertex

Read More »

[STYLE] JAMESON X ADMIRAL COLLABORATION

The world’s No. 1 Irish Whiskey team up with one of Britain’s oldest Football brands for a co-ord tracksuit with Newport County’s Kyle Jameson.  This time, it’s a family affair.  JAMESON has signed up with ADMIRAL to celebrate both brands’ association with the beautiful game. They have worked closely together to create a full retro-inspired tracksuit in Jameson’s signature green, featuring key elements from Admiral’s world-famous designs for team performance wear. A slouchy royal green trackie ready prepped for pubs, presents, party games and freezing cold five-a-sides this Xmas.   You’ve seen the Beckhams, You remember the Osbournes. Now Meet The Jameson Family. Utilising an

Read More »

[STYLE] CHARLI XCX ANNOUNCED AS LATEST CONVERSE PARTNER FOR HOLIDAY 2024

Charli xcx and Converse are linking up and it’s the perfect pairing of two icons.   The partnership kicks off with Charli celebrating her love for the Chuck Taylor All Star. She stars in a holiday campaign photographed by Sharna Osborne.  “I wear my Chucks so much they have holes in them, so I was really excited to work with Converse so I could get a new pair. They’re iconic.” – Charli xcx  Charli joins a Converse family of creators that already includes Tyler, The Creator, Billie Eilish, pgLang, Shai Gilgeous-Alexander, Alexis Sablone, Rick Owens, and Isabel Marant among others.

Read More »

[STYLE] CENTRAL CEE LAUNCHES FIRST FOOTWEAR COLLABORATION, SYNA WORLD X NIKE AIR MAX 95 [JD EXCLUSIVE]

JD Sports, the leading retailer for sports, fashion, and lifestyle brands is excited to announce the exclusive release of Central Cee’s debut shoe collaboration with Nike: the Syna World x Nike Air Max 95. Marking the inaugural launch of Central Cee’s close relationship with Nike, the modern-day UK rap icon has partnered with the sportswear giant to create a striking new version of the cult classic Air Max 95 and Nike Tech Fleece, bringing it exclusively to JD customers. A beloved sneaker and staple in the Air Max family, the design has remained a constant since launching in 1995. Originally

Read More »

[STYLE] BAPE® AND TAPE LONDON COMBINE FOR SHARK STA RELEASE PARTY

In celebration of the launch of the Shark Sta, BAPE® and Tape London combined for an unforgettable night of entertainment at Tape’s iconic Mayfair location. The event saw both brands collaborate on what was an unmissable occasion, combining the worlds of fashion and entertainment seamlessly. Since opening their doors back in 2015, Tape London have reached the pinnacle of nightlife in the United Kingdom, becoming the most recognisable brand of their kind in the UK. This summer saw the opening of Little Tape on the Greek island of Mykonos, propelling them to further international notoriety and bridging the gap between

Read More »

New Issue

Subscribe to the Viper Newsletter for the latest news, events and offers

Top Stories

[STYLE] A NEW LINK UP IS LANDING: JD X MATTB CUSTOMS

The new partnership will make waves in the customisation game, taking things up a level for JD consumers. Today JD, the leading retailer for youth fashion and sportswear brands is proud to announce its latest partnership with exclusive footwear and customisation brand, MattB Customs, to create the freshest, bespoke designs in the game exclusively for JD consumers. Breaking the boundaries of bespoke designs, this exciting link-up will kick off with a one of one duffle bag made up of deconstructed JD trainers, handcrafted at Matt’s Manchester-based studio to create something entirely unique and exclusive, yet authentic to JD. Re-purposing materials

Read More »

[STYLE] TIMBERLAND’S NEW LEATHER ESPRESSO COLLECTION

Timberland’s new Leather Espresso Collection for AW’24, a refined lineup crafted in rich brown leather that’s perfect for the season change.  This collection reimagines six classic styles, including the 6-Inch Premium Lace-Up Boot, Stone Street Platform and a limited edition 8-Inch Super Boot, all in an espresso colourway with premium full-grain pebbled leather and gold hardware.  Each piece combines Timberland’s iconic craftsmanship, featuring Primaloft insulation and seam-sealed waterproof construction, ideal for both fashion and function during the colder months. 

Read More »

[STYLE] ARCTIC ARMY LAUNCHES AW24 COLLECTION

Arctic Army is back with a striking new collection for Autumn Winter ‘24, blending innovation, style and performance for those who dare to stand out. Set within an elevator, the campaign shows the versatility of the collection through individual characters and how each piece can fit seamlessly into different lifestyles, from the office to the gym or a night out. New styles for the season include the cutting-edge Hybrid Arctic Jacket with knitted sleeves and polyamide body, lightly filled in the body and hood, featuring the iconic Arctic Army logoand the women’s Long Gilet made from a stretch polyamide and down fill to keep the cold at bay. Premium real down fill is at the heart of the collection and

Read More »

[STYLE] CORVIDAE X DITCH: TWO CITIES. ONE CULTURE. A TRANSLANTIC COLLABORATION DROPPING THIS HALLOWEEN.

Ditch the costume this Halloween and choose Corvidae instead. This Halloween, North West London meets the West Coast as London-based streetwear brand Corvidae and Los Angeles icon Ditch unite for a menacing collaboration that merges the streetstyle of the UK with the US. The collaboration represents the best of both worlds, mixing Corvidae’s utilitarian designs with Ditch’s Californian arrogance, while weaving the gothic references throughout that unite the two brands as one. Together, they’ve reimagined each other’s bestsellers, like Corvidae’s spin on Ditch’s renowned Masked Hoodie, or Ditch’s take on the iconic Corvidae Puffer Jacket, which has been worn by

Read More »

[STYLE] PUMA AND SKEPTA UNVEIL TECH-LUXE COLLECTION FEATURING SKOPE FOREVER MID

PUMA and Skepta drop their second full collection, unveiling new apparel and footwear. This tech-luxe range fuses Skepta’s distinct style and cultural influence with PUMA’s sportswear archive. Designed for the outdoors, through Skepta’s unique lens, the latest collection features stealthy Pertex-equipped outerwear, accessories, and a fresh mid- top version of the Skope Forever sneaker. The Skope Forever Mid showcases outdoor-inspired details, including a leather upper, rope laces, and hiking-inspired lace stays. This iteration builds on the original Skope Forever sneaker, which debuted in May 2024, bringing early-2000s design into the present with a modern edge. The Pertex Puffer and Pertex

Read More »

[STYLE] JAMESON X ADMIRAL COLLABORATION

The world’s No. 1 Irish Whiskey team up with one of Britain’s oldest Football brands for a co-ord tracksuit with Newport County’s Kyle Jameson.  This time, it’s a family affair.  JAMESON has signed up with ADMIRAL to celebrate both brands’ association with the beautiful game. They have worked closely together to create a full retro-inspired tracksuit in Jameson’s signature green, featuring key elements from Admiral’s world-famous designs for team performance wear. A slouchy royal green trackie ready prepped for pubs, presents, party games and freezing cold five-a-sides this Xmas.   You’ve seen the Beckhams, You remember the Osbournes. Now Meet The Jameson Family. Utilising an

Read More »

[STYLE] CHARLI XCX ANNOUNCED AS LATEST CONVERSE PARTNER FOR HOLIDAY 2024

Charli xcx and Converse are linking up and it’s the perfect pairing of two icons.   The partnership kicks off with Charli celebrating her love for the Chuck Taylor All Star. She stars in a holiday campaign photographed by Sharna Osborne.  “I wear my Chucks so much they have holes in them, so I was really excited to work with Converse so I could get a new pair. They’re iconic.” – Charli xcx  Charli joins a Converse family of creators that already includes Tyler, The Creator, Billie Eilish, pgLang, Shai Gilgeous-Alexander, Alexis Sablone, Rick Owens, and Isabel Marant among others.

Read More »

[STYLE] CENTRAL CEE LAUNCHES FIRST FOOTWEAR COLLABORATION, SYNA WORLD X NIKE AIR MAX 95 [JD EXCLUSIVE]

JD Sports, the leading retailer for sports, fashion, and lifestyle brands is excited to announce the exclusive release of Central Cee’s debut shoe collaboration with Nike: the Syna World x Nike Air Max 95. Marking the inaugural launch of Central Cee’s close relationship with Nike, the modern-day UK rap icon has partnered with the sportswear giant to create a striking new version of the cult classic Air Max 95 and Nike Tech Fleece, bringing it exclusively to JD customers. A beloved sneaker and staple in the Air Max family, the design has remained a constant since launching in 1995. Originally

Read More »

[STYLE] BAPE® AND TAPE LONDON COMBINE FOR SHARK STA RELEASE PARTY

In celebration of the launch of the Shark Sta, BAPE® and Tape London combined for an unforgettable night of entertainment at Tape’s iconic Mayfair location. The event saw both brands collaborate on what was an unmissable occasion, combining the worlds of fashion and entertainment seamlessly. Since opening their doors back in 2015, Tape London have reached the pinnacle of nightlife in the United Kingdom, becoming the most recognisable brand of their kind in the UK. This summer saw the opening of Little Tape on the Greek island of Mykonos, propelling them to further international notoriety and bridging the gap between

Read More »