The biggest names in content, social media, and entertainment turned out to celebrate the launch of the HUGO x Bella Poarch collaborative collection on the evening of September 15 during London Fashion Week. The collection was introduced at Flannels X in London at a night replete with live DJ sets, digital art and the biggest names in international fashion. The party was a blowout of dynamic style, music and sound to debut one of HUGO’s most daring collections yet and cast a spotlight on the princess of social media herself.  Known for her viral lip syncing videos and record-breaking rise