
[NEWS] ROLLING LOUD AND LEVI’S® PARTNER FOR 501® DAY CONCERTS W/ KEHLANI, LITTLE SIMZ & MORE
Rolling Loud and Levi’s® announced their global partnership earlier this year, celebrating 50 years of hip-hop and 150 years of the iconic Levi’s® 501® jeans with a specialized merch capsule sold at Rolling Loud events, along with activations and events across the globe. To celebrate the dual anniversaries, Rolling Loud and Levi’s announce a special 501® Day celebration on May 20th–the date in 1873 when Levi Strauss & Co. was granted a patent on the process of riveting pants–featuring four club concerts in four different cities; Tokyo, Paris, London, and Oakland. The series of concerts offers fans a unique opprotunity to see beloved artists, including Kehlani, Little Simz, Headie One,






















