Hip Hop

[NEWS] ROLLING LOUD AND LEVI’S® PARTNER FOR 501® DAY CONCERTS W/ KEHLANI, LITTLE SIMZ & MORE

Rolling Loud and Levi’s® announced their global partnership earlier this year, celebrating 50 years of hip-hop and 150 years of the iconic Levi’s® 501® jeans with a specialized merch capsule sold at Rolling Loud events, along with activations and events across the globe.  To celebrate the dual anniversaries, Rolling Loud and Levi’s announce a special 501® Day celebration on May 20th–the date in 1873 when Levi Strauss & Co. was granted a patent on the process of riveting pants–featuring four club concerts in four different cities; Tokyo, Paris, London, and Oakland. The series of concerts offers fans a unique opprotunity to see beloved artists, including Kehlani, Little Simz, Headie One,

Read More »

[FEATURE] VIPER PRESENTS: SHAWN SMITH

Get to know Philly rapper Shawn Smith on a deeper level via his VIPER interview… Five words to define my sound are: free, authentic, innovative, soulful and artistic. What’s unique about my process is I literally have to be around people I trust for me to feel all the way comfortable. A song of mine I would love someone to hear first would probably be Chain Gang. It represents where I’m from and what I’m on as of now as an artist. The underground rap scene of Philly inspired me to make that song – this era of Hip Hop

Read More »

[FEATURE] BABY ROSE INTERVIEW

Atlanta-based artist Baby Rose talks to VIPER about her upcoming album ‘Through and Through’,  her early influences and words of wisdom from Dave Chapelle… Bullied and misunderstood for her voice in school, Baby Rose found solace in listening to greats like Janis Joplin, Billie Holiday and Nina Simone who inspired her to see her voice as a gift. Since performing at SXSW 2023, featuring on the Creed III soundtrack and being co-signed by the likes of J Cole, SZA and LeBron James, Baby Rose is an artist truly in the ascendancy and she looks to make her mark in the

Read More »

[LISTEN] CAVIAR GABE UNVEILS SOULFUL NEW SINGLE ‘KUYEZA UKUKHANYA’

CaviarGabe, a rising talent and musician hailing from the ease end of London via Johannesburg, South Africa unveils this new single that endeavours to touch the hearts and bless the ears of his fans that now stagger across the globe with a universal amplification of what it means to be spirited and pure. ‘Kuyeza Ukukhanya’ acts as a soulful bridge in collaboration with a South African talent and voice Lia Butler who is nothing short of angelic and delivers a personal favourite for the realist rapper. As we indulge in the new single, we can’t help to notice the passion

Read More »

[NEWS]  ROLLING LOUD CALIFORNIA 2023: DAY 3 [RECAP]

The third and final day of Rolling Loud California 2023 was just as iconic as the first two… Rolling Loud California 2023 packed in dozens of performances over three action-packed days, bringing rap superstars, respected OGs, and the hottest rising stars to Hollywood Park for an unforgettable weekend. In the shadow of the state-of-the-art SoFi Stadium and under an endless stream of planes flying into nearby LAX, the California festival had a special vibe from the start, with fans and artists alike knowing well that the whole world had their eyes on hip-hop’s biggest stage. Sunday was another banner day for the world’s

Read More »

[STYLE] LEVI’S® LAUNCHES TAILOR SHOP EXPERIENCE AT ROLLING LOUD CALIFORNIA

This year marks the 150th anniversary of Levi’s® 501® jeans, an enduring icon of global style that has long been synonymous with the world of popular music. This year is also the 50th anniversary of the birth of the musical genre and cultural movement known as Hip Hop. To celebrate these two landmark anniversaries, Levi’s® has teamed up with Rolling Loud—the first and largest global Hip Hop music festival – as their first-ever global partner.  Beginning with Rolling Loud California, each Rolling Loud festival this year will feature a special Levi’s® x Rolling Loud capsule collection with limited-edition merchandise exclusive to each

Read More »

[STYLE] TIMBERLAND UNVEILS HIP HOP ROYALTY BOOT

Timberland honours the community that made the brand’s original yellow boot an icon… Timberland is pleased to present the Timberland® Hip Hop Royalty Boot, designed by Chris Dixon, Senior Footwear Designer, Advanced Concepts & Energy team. With this project, the iconic Premium 6-Inch Boot is reimagined with intricate design details that speak to Hip Hop – from a bold purple and gold colourway to a graffiti logo treatment to mini-microphone aglets.  It’s been fifty years since Timberland’s original yellow boot was first created – a design that cemented the tree logo as a hallmark of innovation, craftsmanship, durability, and purpose. In

Read More »

[NEWS] NAS + WU-TANG ANNOUNCE JOINT TOUR

Today, Hip Hop icons Wu-Tang Clan and Nas have announced the 2023 co-headline run of their N.Y. State of Mind Tour, which will be hitting multiple continents this year. Produced by Live Nation, the 32-date global tour kicks off on Tuesday, May 9th in Auckland, New Zealand at Spark Arena, with additional stops across New Zealand, Australia, North America and Europe before wrapping up on Sunday, October 22nd at Yaamava Theatre in Highland, CA. The 2023 tour comes on the heels of the sold out 2022 N.Y. State of Mind Tour run that hit 25+ cities last year, including an iconic show at the Hollywood

Read More »

[FEATURE] MY FAVOURITE MIXTAPE: ARCHY MOOR

VIPER sat down with Nigerian-born, Dublin-based emerging prodigy Archy Moor to discuss his favourite mixtape of all time… What’s your favourite mixtape ever? Joey Bada$$ – 1999. Why is it so significant to you? This was the first piece of music I came across that I enjoyed for me – before that I was kind of just floating around what was popular and what mates would listen too. [I] went on a dive, found this and didn’t look back.  Were there any artists or producers that you discovered through this tape? The rest of the Pro Era guys. Where exactly

Read More »

[STYLE] LACOSTE UNVEIL THE L003 NEO

THE APEX OF LACOSTE’S EXPERIMENTS IN MERGING FASHION AND SPORT: THE L003 NEO EMBRACES BOUNCE, FOR UNBEATABLE STYLE AND IRREPRESSIBLE ENERGY Super fresh, super bold. Super fashion, super sport. The energy of the fashion show, brought to the street. Lacoste is proud to unveil the all new L003 Neo; a twist on a concept shoe pioneered on Lacoste’s runway, now available to all. It nods to the pioneering achievements of founder Rene Lacoste, all whole breaking rules about how fashion and sport can and should mix. It is a fresh vision for the future that takes the conversation somewhere totally

Read More »

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[NEWS] ROLLING LOUD AND LEVI’S® PARTNER FOR 501® DAY CONCERTS W/ KEHLANI, LITTLE SIMZ & MORE

Rolling Loud and Levi’s® announced their global partnership earlier this year, celebrating 50 years of hip-hop and 150 years of the iconic Levi’s® 501® jeans with a specialized merch capsule sold at Rolling Loud events, along with activations and events across the globe.  To celebrate the dual anniversaries, Rolling Loud and Levi’s announce a special 501® Day celebration on May 20th–the date in 1873 when Levi Strauss & Co. was granted a patent on the process of riveting pants–featuring four club concerts in four different cities; Tokyo, Paris, London, and Oakland. The series of concerts offers fans a unique opprotunity to see beloved artists, including Kehlani, Little Simz, Headie One,

Read More »

[FEATURE] VIPER PRESENTS: SHAWN SMITH

Get to know Philly rapper Shawn Smith on a deeper level via his VIPER interview… Five words to define my sound are: free, authentic, innovative, soulful and artistic. What’s unique about my process is I literally have to be around people I trust for me to feel all the way comfortable. A song of mine I would love someone to hear first would probably be Chain Gang. It represents where I’m from and what I’m on as of now as an artist. The underground rap scene of Philly inspired me to make that song – this era of Hip Hop

Read More »

[FEATURE] BABY ROSE INTERVIEW

Atlanta-based artist Baby Rose talks to VIPER about her upcoming album ‘Through and Through’,  her early influences and words of wisdom from Dave Chapelle… Bullied and misunderstood for her voice in school, Baby Rose found solace in listening to greats like Janis Joplin, Billie Holiday and Nina Simone who inspired her to see her voice as a gift. Since performing at SXSW 2023, featuring on the Creed III soundtrack and being co-signed by the likes of J Cole, SZA and LeBron James, Baby Rose is an artist truly in the ascendancy and she looks to make her mark in the

Read More »

[LISTEN] CAVIAR GABE UNVEILS SOULFUL NEW SINGLE ‘KUYEZA UKUKHANYA’

CaviarGabe, a rising talent and musician hailing from the ease end of London via Johannesburg, South Africa unveils this new single that endeavours to touch the hearts and bless the ears of his fans that now stagger across the globe with a universal amplification of what it means to be spirited and pure. ‘Kuyeza Ukukhanya’ acts as a soulful bridge in collaboration with a South African talent and voice Lia Butler who is nothing short of angelic and delivers a personal favourite for the realist rapper. As we indulge in the new single, we can’t help to notice the passion

Read More »

[NEWS]  ROLLING LOUD CALIFORNIA 2023: DAY 3 [RECAP]

The third and final day of Rolling Loud California 2023 was just as iconic as the first two… Rolling Loud California 2023 packed in dozens of performances over three action-packed days, bringing rap superstars, respected OGs, and the hottest rising stars to Hollywood Park for an unforgettable weekend. In the shadow of the state-of-the-art SoFi Stadium and under an endless stream of planes flying into nearby LAX, the California festival had a special vibe from the start, with fans and artists alike knowing well that the whole world had their eyes on hip-hop’s biggest stage. Sunday was another banner day for the world’s

Read More »

[STYLE] LEVI’S® LAUNCHES TAILOR SHOP EXPERIENCE AT ROLLING LOUD CALIFORNIA

This year marks the 150th anniversary of Levi’s® 501® jeans, an enduring icon of global style that has long been synonymous with the world of popular music. This year is also the 50th anniversary of the birth of the musical genre and cultural movement known as Hip Hop. To celebrate these two landmark anniversaries, Levi’s® has teamed up with Rolling Loud—the first and largest global Hip Hop music festival – as their first-ever global partner.  Beginning with Rolling Loud California, each Rolling Loud festival this year will feature a special Levi’s® x Rolling Loud capsule collection with limited-edition merchandise exclusive to each

Read More »

[STYLE] TIMBERLAND UNVEILS HIP HOP ROYALTY BOOT

Timberland honours the community that made the brand’s original yellow boot an icon… Timberland is pleased to present the Timberland® Hip Hop Royalty Boot, designed by Chris Dixon, Senior Footwear Designer, Advanced Concepts & Energy team. With this project, the iconic Premium 6-Inch Boot is reimagined with intricate design details that speak to Hip Hop – from a bold purple and gold colourway to a graffiti logo treatment to mini-microphone aglets.  It’s been fifty years since Timberland’s original yellow boot was first created – a design that cemented the tree logo as a hallmark of innovation, craftsmanship, durability, and purpose. In

Read More »

[NEWS] NAS + WU-TANG ANNOUNCE JOINT TOUR

Today, Hip Hop icons Wu-Tang Clan and Nas have announced the 2023 co-headline run of their N.Y. State of Mind Tour, which will be hitting multiple continents this year. Produced by Live Nation, the 32-date global tour kicks off on Tuesday, May 9th in Auckland, New Zealand at Spark Arena, with additional stops across New Zealand, Australia, North America and Europe before wrapping up on Sunday, October 22nd at Yaamava Theatre in Highland, CA. The 2023 tour comes on the heels of the sold out 2022 N.Y. State of Mind Tour run that hit 25+ cities last year, including an iconic show at the Hollywood

Read More »

[FEATURE] MY FAVOURITE MIXTAPE: ARCHY MOOR

VIPER sat down with Nigerian-born, Dublin-based emerging prodigy Archy Moor to discuss his favourite mixtape of all time… What’s your favourite mixtape ever? Joey Bada$$ – 1999. Why is it so significant to you? This was the first piece of music I came across that I enjoyed for me – before that I was kind of just floating around what was popular and what mates would listen too. [I] went on a dive, found this and didn’t look back.  Were there any artists or producers that you discovered through this tape? The rest of the Pro Era guys. Where exactly

Read More »

[STYLE] LACOSTE UNVEIL THE L003 NEO

THE APEX OF LACOSTE’S EXPERIMENTS IN MERGING FASHION AND SPORT: THE L003 NEO EMBRACES BOUNCE, FOR UNBEATABLE STYLE AND IRREPRESSIBLE ENERGY Super fresh, super bold. Super fashion, super sport. The energy of the fashion show, brought to the street. Lacoste is proud to unveil the all new L003 Neo; a twist on a concept shoe pioneered on Lacoste’s runway, now available to all. It nods to the pioneering achievements of founder Rene Lacoste, all whole breaking rules about how fashion and sport can and should mix. It is a fresh vision for the future that takes the conversation somewhere totally

Read More »