Hip Hop

[NEWS] HIP HOP 50 LIVE TO BE EXCLUSIVELY LIVE-STREAMED VIA MASS APPEAL’S YOUTUBE CHANNEL

August 8, 2023

New York, NY. August 7, 2023 – Fans across the globe will be able to witness the highly anticipated, milestone event – Hip Hop 50 Live at Yankee Stadium – on Hip Hop’s 50th birthday, Friday, August 11th. The legendary, celebratory concert will be exclusively live-streamed via Mass Appeal’s YouTube channel presented by Google Pixel. The live stream will begin at 6pm EST/3pm PST on August 11th. Limited tickets to the concert are available for purchase HERE. Hip Hop 50 Live will feature Run DMC’s ‘Bottom of the Ninth…The Walk-Off’ performance, Nas, Snoop Dogg, Lil Wayne, Wiz Khalifa, and Ice Cube. A “Bronx Bombers” set will feature A Boogie wit da Hoodie, Fat Joe, Remy Ma, and Kid Capri. A “Queens

Read More »

[FEATURE] VIPER PRESENTS: G!FT

August 4, 2023

Skilled as a rapper and musician, G!FT is a UK artist on the rise, get familiar with this VIPER interview… What five words define your sound? Bouncy, fun, energetic, Controversial & relatable. Tell me something unique about your creative process I typically like to work on an empty stomach, it makes me more focused and helps give that effortless feel when recording. Which song of yours would you like people to hear first? I would say ‘Wanna Chill Baby?’ it’s a perfect blend of UK Rap and 2000’s Hip Hop and is for both guys and girls. What inspired you to

Read More »

[MAGAZINE] STRANDZ [SS23 ISSUE]

July 22, 2023

For many, their first glimpse of Strandz was the studio video on social media, which saw him accompanied by his girlfriend teasing the track. Or maybe it was the official video, which saw the pair riding in the back of a pickup truck under stormy skies. Some people, me included, caught onto the London rapper a little earlier, in the brief singles run leading up to the now viral ‘Us Against The World’, which included the standout, ‘Criminal’. Displaying elements of the influence of noughties Rap, Strandz’s music appeals to old heads and new ones, bridging two polarised generations of

Read More »

[NEWS] APPLE MUSIC LIVE TO EXCLUSIVELY DEBUT BURNA BOY’S HISTORIC LONDON STADIUM SHOW

July 20, 2023

Global superstar Burna Boy takes the stage for an extraordinary performance at London Stadium, set to debut exclusively on Apple Music Live — the live performance series that gives the biggest stars in music a stage to connect with audiences around the world.  The GRAMMY® Award-winning Nigerian artist’s sold-out performance at London Stadium will debut this Wednesday, 19th July at 8:00 pm UK on Apple Music at apple.co/-BurnaBoyAML, Apple TV+, and on Apple Music’s TikTok page @AppleMusic. Fans can also stream Burna Boy’s performance on demand on both Apple Music and Apple TV+.  In the history-making performance, the African Giant showcases his biggest hits

Read More »

[NEWS] HIP-HOP TIL INFINITY IMMERSIVE TRIP ACROSS 50 YEARS OF HIP-HOP OPENING AT ‘HALL DES LUMIÈRES JULY 26TH

July 16, 2023

Today, we are pleased to announce that Hip Hop Til Infinity – an immersive trip across 50 years of Hip Hop – will open at Hall des Lumières, Manhattan’s largest permanent center for custom-designed immersive art experiences, on July 26th. Co-produced by global entertainment company Mass Appeal and hybrid creative studio SUPERBIEN, in partnership with Certified, Sony Music Entertainment’s platform dedicated to celebrating Hip Hop, the exhibition will bring 50 years of Hip Hop to life with an immersive experience through Hip Hop’s celebrated moments. Tickets are currently on sale via Ticketmaster.  This evocative digital installation will transport guests through Hip Hop’s different eras and regions –

Read More »

[EVENT] FINESSE FOREVA CELEBRATES 5 YEAR ANNIVERSARY

June 30, 2023

Finesse Foreva was founded by childhood friends SK, TK and JB (aka JB Made IT) 5 years ago. Who would’ve thought that a business plan drawn up after a night of hip hop karaoke, would have been a catalyst for the creation of an ever-growing musical legacy? The industry has changed a lot over the course of five years with the growth of streaming platforms, the rising level of importance for new social platforms such as TikTok and the constant development of new marketing tactics however Finesse Foreva have adapted with ease.  Finesse Foreva have always been concerned with the best interests

Read More »

[FEATURE] VIPER PRESENTS: STATIK SELEKTAH

June 30, 2023

Following the release of his tenth studio album, ‘Round Trip’, iconic Hip Hop producer Statik Selektah gives us the 101… What five words define your sound?Raw, Soulful, Hard, Grimey and Dusty. Tell me something unique about your creative processIt starts with vinyl most of the time. The music starts with records. I still buy a lot of records and none of it is YouTube or anything like that. I get inspired by the vinyl and the process. Which song of yours would you like people to hear first?Probably the first track ‘Round Trip’ with Posdnous from De La Soul. It’s

Read More »

[STYLE] HENNESSY V.S X NAS LIMITED EDITION BOTTLE

June 28, 2023

TWO ICONS JOIN FORCES TO PAY TRIBUTE TO 50 YEARS OF HIP HOP… Hennessy, the world’s leading cognac brand and one of the most name-dropped brands in Hip Hop, collaborates with Grammy-Award-winning rap legend Nas to release a limited-edition Hennessy V.S bottle in celebration of the 50th anniversary of the genre. A collection of unique designs pays tribute to the genre’s past, present, and future and its undeniable cultural impact that permeates throughout the world. In addition, the commemoration highlights Hennessy’s legitimate connection to the community—a rich blend of those who pioneered and shaped the art form as we know it and

Read More »

[NEWS] BALLANTINE’S AND HIP HOP LEGEND RZA JOIN FORCES TO RELEASE A SERIES OF LIMITED EDITION DROPS THAT CELEBRATE SELF-EXPRESSION

June 14, 2023

Ballantine’s Scotch whisky and RZA bring together their shared passion of music to drop the first in a series of collaborations… As Hip Hop hits its 50th anniversary this year, Ballantine’s, the world’s second largest Scotch whisky*, welcomes Wu-Tang Clan frontman, RZA, into its clan, through a new partnership that celebrates staying true to who you are and embracing the freedom to forge your own path. The collaboration, which coincides with the 30th anniversary of the Wu-Tang Clan’s iconic debut album release, ‘Enter the 36 Chambers’, launches today with the announcement of the first of a series of exclusive drops

Read More »

[NEWS] ICE CUBE ANNOUNCES LONG-AWAITED ‘HIGH ROLLERS’ UK TOUR ALONGSIDE CYPRESS HILL + THE GAME

June 9, 2023

The US Hip Hop icons come to the UK and Ireland for a string of explosive shows in December ‘23… In need of no introduction, rap icon Ice Cube makes his long-overdue return to British and Irishshores as he unveils details of a hugely exciting ‘High Rollers’ tour in December. The HipHop OG is enlisting fellow rap legends The Game and Cypress Hill, who’ll be performing atthe shows, making this one of the year’s must-see events for UK Raps fans. Ice Cube has a unique legacy as one of the most politically outspoken rappers of all time, hecomes to UK

Read More »

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[NEWS] HIP HOP 50 LIVE TO BE EXCLUSIVELY LIVE-STREAMED VIA MASS APPEAL’S YOUTUBE CHANNEL

August 8, 2023

New York, NY. August 7, 2023 – Fans across the globe will be able to witness the highly anticipated, milestone event – Hip Hop 50 Live at Yankee Stadium – on Hip Hop’s 50th birthday, Friday, August 11th. The legendary, celebratory concert will be exclusively live-streamed via Mass Appeal’s YouTube channel presented by Google Pixel. The live stream will begin at 6pm EST/3pm PST on August 11th. Limited tickets to the concert are available for purchase HERE. Hip Hop 50 Live will feature Run DMC’s ‘Bottom of the Ninth…The Walk-Off’ performance, Nas, Snoop Dogg, Lil Wayne, Wiz Khalifa, and Ice Cube. A “Bronx Bombers” set will feature A Boogie wit da Hoodie, Fat Joe, Remy Ma, and Kid Capri. A “Queens

Read More »

[FEATURE] VIPER PRESENTS: G!FT

August 4, 2023

Skilled as a rapper and musician, G!FT is a UK artist on the rise, get familiar with this VIPER interview… What five words define your sound? Bouncy, fun, energetic, Controversial & relatable. Tell me something unique about your creative process I typically like to work on an empty stomach, it makes me more focused and helps give that effortless feel when recording. Which song of yours would you like people to hear first? I would say ‘Wanna Chill Baby?’ it’s a perfect blend of UK Rap and 2000’s Hip Hop and is for both guys and girls. What inspired you to

Read More »

[MAGAZINE] STRANDZ [SS23 ISSUE]

July 22, 2023

For many, their first glimpse of Strandz was the studio video on social media, which saw him accompanied by his girlfriend teasing the track. Or maybe it was the official video, which saw the pair riding in the back of a pickup truck under stormy skies. Some people, me included, caught onto the London rapper a little earlier, in the brief singles run leading up to the now viral ‘Us Against The World’, which included the standout, ‘Criminal’. Displaying elements of the influence of noughties Rap, Strandz’s music appeals to old heads and new ones, bridging two polarised generations of

Read More »

[NEWS] APPLE MUSIC LIVE TO EXCLUSIVELY DEBUT BURNA BOY’S HISTORIC LONDON STADIUM SHOW

July 20, 2023

Global superstar Burna Boy takes the stage for an extraordinary performance at London Stadium, set to debut exclusively on Apple Music Live — the live performance series that gives the biggest stars in music a stage to connect with audiences around the world.  The GRAMMY® Award-winning Nigerian artist’s sold-out performance at London Stadium will debut this Wednesday, 19th July at 8:00 pm UK on Apple Music at apple.co/-BurnaBoyAML, Apple TV+, and on Apple Music’s TikTok page @AppleMusic. Fans can also stream Burna Boy’s performance on demand on both Apple Music and Apple TV+.  In the history-making performance, the African Giant showcases his biggest hits

Read More »

[NEWS] HIP-HOP TIL INFINITY IMMERSIVE TRIP ACROSS 50 YEARS OF HIP-HOP OPENING AT ‘HALL DES LUMIÈRES JULY 26TH

July 16, 2023

Today, we are pleased to announce that Hip Hop Til Infinity – an immersive trip across 50 years of Hip Hop – will open at Hall des Lumières, Manhattan’s largest permanent center for custom-designed immersive art experiences, on July 26th. Co-produced by global entertainment company Mass Appeal and hybrid creative studio SUPERBIEN, in partnership with Certified, Sony Music Entertainment’s platform dedicated to celebrating Hip Hop, the exhibition will bring 50 years of Hip Hop to life with an immersive experience through Hip Hop’s celebrated moments. Tickets are currently on sale via Ticketmaster.  This evocative digital installation will transport guests through Hip Hop’s different eras and regions –

Read More »

[EVENT] FINESSE FOREVA CELEBRATES 5 YEAR ANNIVERSARY

June 30, 2023

Finesse Foreva was founded by childhood friends SK, TK and JB (aka JB Made IT) 5 years ago. Who would’ve thought that a business plan drawn up after a night of hip hop karaoke, would have been a catalyst for the creation of an ever-growing musical legacy? The industry has changed a lot over the course of five years with the growth of streaming platforms, the rising level of importance for new social platforms such as TikTok and the constant development of new marketing tactics however Finesse Foreva have adapted with ease.  Finesse Foreva have always been concerned with the best interests

Read More »

[FEATURE] VIPER PRESENTS: STATIK SELEKTAH

June 30, 2023

Following the release of his tenth studio album, ‘Round Trip’, iconic Hip Hop producer Statik Selektah gives us the 101… What five words define your sound?Raw, Soulful, Hard, Grimey and Dusty. Tell me something unique about your creative processIt starts with vinyl most of the time. The music starts with records. I still buy a lot of records and none of it is YouTube or anything like that. I get inspired by the vinyl and the process. Which song of yours would you like people to hear first?Probably the first track ‘Round Trip’ with Posdnous from De La Soul. It’s

Read More »

[STYLE] HENNESSY V.S X NAS LIMITED EDITION BOTTLE

June 28, 2023

TWO ICONS JOIN FORCES TO PAY TRIBUTE TO 50 YEARS OF HIP HOP… Hennessy, the world’s leading cognac brand and one of the most name-dropped brands in Hip Hop, collaborates with Grammy-Award-winning rap legend Nas to release a limited-edition Hennessy V.S bottle in celebration of the 50th anniversary of the genre. A collection of unique designs pays tribute to the genre’s past, present, and future and its undeniable cultural impact that permeates throughout the world. In addition, the commemoration highlights Hennessy’s legitimate connection to the community—a rich blend of those who pioneered and shaped the art form as we know it and

Read More »

[NEWS] BALLANTINE’S AND HIP HOP LEGEND RZA JOIN FORCES TO RELEASE A SERIES OF LIMITED EDITION DROPS THAT CELEBRATE SELF-EXPRESSION

June 14, 2023

Ballantine’s Scotch whisky and RZA bring together their shared passion of music to drop the first in a series of collaborations… As Hip Hop hits its 50th anniversary this year, Ballantine’s, the world’s second largest Scotch whisky*, welcomes Wu-Tang Clan frontman, RZA, into its clan, through a new partnership that celebrates staying true to who you are and embracing the freedom to forge your own path. The collaboration, which coincides with the 30th anniversary of the Wu-Tang Clan’s iconic debut album release, ‘Enter the 36 Chambers’, launches today with the announcement of the first of a series of exclusive drops

Read More »

[NEWS] ICE CUBE ANNOUNCES LONG-AWAITED ‘HIGH ROLLERS’ UK TOUR ALONGSIDE CYPRESS HILL + THE GAME

June 9, 2023

The US Hip Hop icons come to the UK and Ireland for a string of explosive shows in December ‘23… In need of no introduction, rap icon Ice Cube makes his long-overdue return to British and Irishshores as he unveils details of a hugely exciting ‘High Rollers’ tour in December. The HipHop OG is enlisting fellow rap legends The Game and Cypress Hill, who’ll be performing atthe shows, making this one of the year’s must-see events for UK Raps fans. Ice Cube has a unique legacy as one of the most politically outspoken rappers of all time, hecomes to UK

Read More »