In celebration of the 150th anniversary of the 501® jean, the brand has named NewJeans, the beloved South Korean K-Pop girl group, as their new global ambassadors… The year-long partnership will include a new campaign featuring the brand as well as concerts and appearances. NewJeans – an all-girl group featuring members MINJI, HANNI, DANIELLE, HAERIN, and HYEIN – has stolen the hearts of Gen-Z with their forward-thinking re-imaginings of 2000s sounds seamlessly blended with K-pop. Known for their Y2K-inspired fashion mixed with modern trends, NewJeans have become idols for Gen-Z while demonstrating the influence of K-Pop on global fashion.  To kick