Blended Scotch whisky, Chivas, has announced LISA, one of the world’s most influential K-Pop musicians, as its new ambassador and the first female face of the brand in Asia. Continuing its commitment to inspire the next generation of Scotch drinkers from around the globe through its new ‘I Rise, We Rise’ campaign, Chivas has teamed up with the iconic and pioneering artist, to celebrate and elevate the next generation of hustlers who are forging their own paths to success. LISA’s success is undeniable; her achievements and style have transcended music and cemented her firmly as a leader in self-confidence, empowerment,